yutori,Inc.

The Group is a corporate group primarily engaged in the planning, retailing and wholesaling of apparel and cosmetics. Through the operation of multiple brands, it conducts business across the fashion sector. Its brand operations are expanding around youth-culture brands, primarily targeting Generation Z, and comprise a diverse portfolio including licensed Korean brands such as MARITHE + FRANCOIS GIRBAUD and nuance-oriented brands such as PAMM and GULL. In the cosmetics area, it operates minum, while in the lifestyle area it operates brands related to Her lip to. Its sales channels comprise platform-based sales centered on its proprietary e-commerce site, YZ Store, direct sales through POP-UP stores and physical stores, and demand generation and customer engagement initiatives using social media marketing. Physical stores are concentrated in Tokyo, Nagoya and Osaka, with overseas expansion also under consideration. The Group has introduced the Y League, a brand-level profitability management system under which brands are ranked by monthly sales (Y5 to Y1) and withdrawal criteria are established to facilitate rapid decision-making.