Announced details
Hair care; shampoo and treatment
A collaboration with minum, operated by 株式会社pool, a subsidiary of 株式会社yutori. Other capital and personnel relationships: Not disclosed.
A manga series by illustrator Nagano that originated on X (formerly Twitter). The franchise has expanded into merchandise, collaboration cafés and corporate collaborations.
Bottle set: ¥4,180 including tax; refill set: ¥3,520 including tax
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | turlin by minum+ Chiikawa Design TSUYA MOIST Smooth & Glossy Shampoo and Treatment Bottle Set, turlin by minum+ Chiikawa Design TSUYA MOIST Smooth & Glossy Shampoo and Treatment Refill Set |
| Counterparty | Chiikawa (a manga series by illustrator Nagano) |
| Counterparty overview | A manga series by illustrator Nagano that originated on X (formerly Twitter). The franchise has expanded into merchandise, collaboration cafés and corporate collaborations. |
| Relationship with the Company | A collaboration with minum, operated by 株式会社pool, a subsidiary of 株式会社yutori. Other capital and personnel relationships: Not disclosed. |
| Offering price | Bottle set: ¥4,180 including tax; refill set: ¥3,520 including tax |
| Launch date | Scheduled to begin rolling out from early November 2026 (timing varies by store) |
| Applicable area | Hair care; shampoo and treatment |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To offer collaboration products with Chiikawa from minum’s hair-care line, making everyday bath time more enjoyable and cute.