Expanding the customer base to Generation Y and other generations beyond Generation Z
First written in FY2024. 2 of 4 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
5 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「In the near term, we will develop the domestic market in the fashion business. Going forward, we aim to further expand our customer base, develop businesses using products other than apparel and cosmetics, and develop overseas markets.」
The company maintains its policy of expanding its customer base beyond Generation Z. - FY2025RestatedAnnual report
「In the near term, we will develop the domestic market in the apparel and cosmetics businesses. Going forward, we aim to further expand our customer base, develop businesses using products other than apparel and cosmetics, and develop overseas markets.」
The company maintains its policy of expanding its customer base beyond Generation Z, including through brands targeting people in their 20s and 30s such as Her lip to. - FY2025-H1AdvancedAnnual report
「As part of our growth strategy, which aims to “expand our target customer base” and “handle products outside apparel,” we welcomed 株式会社heart relation, which operates the apparel brand “Her lip to,” the beauty brand “Her lip to BEAUTY” and the lingerie brand “ROSIER by Her lip to,” as a member of our group.」
The company welcomed 株式会社heart relation into the group to expand its target customer base and is implementing specific measures to broaden its customer base. - FY2024First statedAnnual report
「Although Generation Z has been our primary target customer base to date, we plan to launch new brands targeting Generation Y as the primary customer base and expand our customer base.」
The company plans to expand its customer base by launching brands targeting generations other than Generation Z, including Generation Y, rather than focusing solely on its Generation Z customer base.