Announced details
Street fashion, sportswear, and bags for students' everyday lives
A business relationship involving the development of exclusive collaboration products between 9090, operated by yutori's subsidiary 株式会社YZ, and adidas Originals. No capital or personnel relationship is disclosed.
A street sportswear brand established in 2001 against the backdrop of adidas's sporting heritage. Its symbol is the Trefoil logo, first used in 1972.
9090 Tokyo store: Detailed location not disclosed
adidas HERI JK BAG: ¥8,250 (tax included)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 9090 exclusive collaboration collection, adidas HERI JK BAG, adidas Originals inline items |
| Counterparty | adidas Originals |
| Counterparty overview | A street sportswear brand established in 2001 against the backdrop of adidas's sporting heritage. Its symbol is the Trefoil logo, first used in 1972. |
| Relationship with the Company | A business relationship involving the development of exclusive collaboration products between 9090, operated by yutori's subsidiary 株式会社YZ, and adidas Originals. No capital or personnel relationship is disclosed. |
| Offering price | adidas HERI JK BAG: ¥8,250 (tax included) |
| Launch date | Online store: 3 April 2026 (scheduled); 9090 stores nationwide: 4 April 2026 (scheduled); 9090 Tokyo store pop-up: 28–29 March 2026 |
| Applicable area | Street fashion, sportswear, and bags for students' everyday lives |
| Location | 9090 Tokyo store: Detailed location not disclosed |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To develop products inspired by students' everyday lives by combining 9090's street culture with adidas Originals' sports culture.