Autonomous, Decentralized Brand Management through the Y League
First written in FY2024. 3 of 7 entries say "Restated". Latest entry: 2026-08-13.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「The Group introduced the Y League system to enable each brand to operate independently and generate its own profits, and uses it to manage profitability by brand.」
The Company continues to operate a system for managing profitability by brand, with five rating levels from Y5 to Y1 and withdrawal in principle when Y4 is not reached. - FY2025RestatedAnnual report
「The Company introduced the Y League system to enable each brand to operate independently and generate its own profits, and uses it to manage profitability by brand.」
The Company continues to operate a system comprising five rating levels from Y5 to Y1, withdrawal in principle when Y4 is not reached, and weekly sharing of initiatives among brands. - FY2024First statedAnnual report
「By presenting each brand's growth story quantitatively across the Company, the system provides clear targets for those responsible for each brand. By clarifying withdrawal criteria, it also enables rapid, rational decision-making, with the aim of minimizing losses based on quantitative assessments.」
The Company introduced the Y League to manage profitability by brand, rating brands on a five-level scale from Y5 to Y1 according to average monthly sales. As a general rule, brands that do not reach the Y4 break-even level within one year of launch are subject to withdrawal.