Announced details
Cosmetics, makeup, makeup tools
Available at more than 5,000 stores nationwide. The popular eyeliner series has surpassed cumulative sales of 2.5 million units (as of August 2026).
pool Inc. is a subsidiary of yutori. pool operates the minum brand.
Winner of numerous Best Cosmetics awards (specific awards: Not disclosed)
OPENBASE SHIBUYA (1F Udagawacho Building, 14-13 Udagawacho, Shibuya-ku, Tokyo)
Mascara: ¥1,089 (tax included); tint: ¥847 (tax included); cheek: ¥880 (tax included); brow: ¥858 (tax included); UV powder: ¥1,073 (tax included); eyeliner: ¥550 each (tax included); face powder brush: ¥880 (tax included); airy cheek brush: ¥660 (tax included); finishing puff: ¥605 (tax included); multi puff 2P: ¥495 (tax included). The pop-up event costs ¥2,500 for one hand (tax included) and ¥5,000 for both hands (tax included).
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | minum (ミニュム), minum Doll Me Up Film Mascara, minum Nude Milk Tint, minum Love Dual Cheek, minum WP Pro Skinny Brow, minum Doll Filter UV Powder, minum Nuance Liquid Eyeliner, minum Face Powder Brush, minum Airy Cheek Brush, minum Finishing Puff, minum Multi Puff 2P |
| Relationship with the Company | pool Inc. is a subsidiary of yutori. pool operates the minum brand. |
| Offering price | Mascara: ¥1,089 (tax included); tint: ¥847 (tax included); cheek: ¥880 (tax included); brow: ¥858 (tax included); UV powder: ¥1,073 (tax included); eyeliner: ¥550 each (tax included); face powder brush: ¥880 (tax included); airy cheek brush: ¥660 (tax included); finishing puff: ¥605 (tax included); multi puff 2P: ¥495 (tax included). The pop-up event costs ¥2,500 for one hand (tax included) and ¥5,000 for both hands (tax included). |
| Launch date | Scheduled to roll out sequentially from mid-October 2026. The pop-up will run from 16 to 18 October 2026. |
| Applicable area | Cosmetics, makeup, makeup tools |
| Award/certification name | Winner of numerous Best Cosmetics awards (specific awards: Not disclosed) |
| Location | OPENBASE SHIBUYA (1F Udagawacho Building, 14-13 Udagawacho, Shibuya-ku, Tokyo) |
| Usage history | Available at more than 5,000 stores nationwide. The popular eyeliner series has surpassed cumulative sales of 2.5 million units (as of August 2026). |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To hold a POPUP event to mark the launch of the new products.