Announced details
Cosmetics, eye makeup
0.1 mm ultra-fine tip
minum is distributed through more than 5,000 stores nationwide. Cumulative sales of its popular eyeliner series exceeded 2.5 million units as of August 2026.
A collaboration between minum, operated by pool Co., Ltd., a subsidiary of yutori Co., Ltd., and Chiikawa. No capital or personnel ties are disclosed.
A manga series by illustrator Nagano that originated on X (formerly Twitter). The franchise has expanded into merchandise, collaboration cafés and corporate collaborations.
Distributed through more than 5,000 stores nationwide (minum)
5 designs, ¥1,265 incl. tax
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | minum, Chiikawa Design Puny Grip Liner with Minum Charm |
| Counterparty | Chiikawa (a manga series by illustrator Nagano) |
| Counterparty overview | A manga series by illustrator Nagano that originated on X (formerly Twitter). The franchise has expanded into merchandise, collaboration cafés and corporate collaborations. |
| Relationship with the Company | A collaboration between minum, operated by pool Co., Ltd., a subsidiary of yutori Co., Ltd., and Chiikawa. No capital or personnel ties are disclosed. |
| Offering price | 5 designs, ¥1,265 incl. tax |
| Launch date | Scheduled to go on sale sequentially from late September 2026 |
| Applicable area | Cosmetics, eye makeup |
| Location scale | Distributed through more than 5,000 stores nationwide (minum) |
| Quantitative Effects | 0.1 mm ultra-fine tip |
| Usage history | minum is distributed through more than 5,000 stores nationwide. Cumulative sales of its popular eyeliner series exceeded 2.5 million units as of August 2026. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To incorporate popular Chiikawa characters and limited-edition designs, positioning the products as items that lift customers' spirits simply by carrying them around.