Growth of Existing Brands and Creation of New Brands for Generation Z
First written in FY2024. 4 of 10 entries say "Advanced", first in FY2025. Latest entry: 2026-08-13.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
5 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Our management strategy comprises 3 initiatives: ① further growth of existing brands and creation of new brands for Generation Z, ② creation of new brands targeting generations other than Generation Z, including Generation Y, and ③ diversification of products. To achieve this, we will expand our business scale and scope through organic growth in existing businesses as well as M&A.」
The company continues to pursue 3 strategies: growth of existing brands, expansion of its customer base, diversification of products, and expansion through organic growth and M&A. - FY2025AdvancedAnnual report
「Our management strategy comprises 3 initiatives: ① further growth of existing brands and creation of new brands for Generation Z, ② creation of new brands targeting generations other than Generation Z, including Generation Y, and ③ diversification of products. To achieve this, we will expand our business scale and scope through organic growth in existing businesses as well as M&A.」
The company explicitly identified growth of existing brands, new brands for Generation Z and expansion of business scope, including through M&A, as 3 strategies, and is proceeding with the acquisition of multiple brands. - FY2024First statedAnnual report
「Specifically, we are considering 3 initiatives: ① further growth of existing brands and creation of new brands for Generation Z, ② creation of new brands targeting generations other than Generation Z, including Generation Y (the generation born from 1981 to 1996, also known in Japan as the “ゆとり世代”), and ③ diversification of products.」
The growth of existing brands and creation of new brands for Generation Z are positioned as one of 3 medium- to long-term strategies for business expansion.