Announced details
Cosmetics and eye makeup
0.1 mm ultra-fine tip. The grip makes the product easier to hold and less prone to hand shake.
pool Inc. is a subsidiary of yutori. pool operates the minum brand.
¥1,265 (tax included) / 5 shades
The company does not address Contract Value / Impact on Business Performance.
Based on company research (described as the first grip-equipped, ballpoint-pen-style eyeliner ever sold to general consumers in Japan)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Charm-Decorated Soft-Grip Liner (01 Pure Black, 02 Sheer Black, 03 Greige, 04 Warm Brown, 05 Cool Brown) / minum |
| Relationship with the Company | pool Inc. is a subsidiary of yutori. pool operates the minum brand. |
| Offering price | ¥1,265 (tax included) / 5 shades |
| Launch date | Sales launched sequentially at drugstores and variety shops nationwide from the end of March 2026 (actual results) |
| Applicable area | Cosmetics and eye makeup |
| Quantitative Effects | 0.1 mm ultra-fine tip. The grip makes the product easier to hold and less prone to hand shake. |
| Source | Based on company research (described as the first grip-equipped, ballpoint-pen-style eyeliner ever sold to general consumers in Japan) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The ballpoint-pen-style container is fitted with a grip to make it easier to hold and less prone to hand shake. The design also allows users to attach a charm and customize it in their own style.