Creating Multiple Brands Through TURN STRANGER TO STRONGER
First written in FY2024. 2 of 4 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 1 of 12 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Our mission is “TURN STRANGER TO STRONGER (turning outsiders into strong players).” Based on our aspiration that “by wearing fashion brands, outsiders with unknown talents around the world can turn their differences into strengths,” we are working to achieve this mission by creating multiple brands.」
The basic policy of achieving the mission through the creation of multiple brands continues. - 2026-05-14ReframedEarnings presentation materials
「New mission — Empire of Passionate Affection —」
Introduced “Empire of Passionate Affection” as a new mission in place of the previous mission, changing the mission statement. - FY2025RestatedAnnual report
「Our mission is “TURN STRANGER TO STRONGER (turning outsiders into strong players).” Based on our aspiration that “by wearing fashion brands, outsiders with unknown talents around the world can turn their differences into strengths,” we are working to achieve this mission by creating multiple brands.」
The basic policy of achieving the mission through the creation of multiple brands continues. - FY2024First statedAnnual report
「Our mission is “TURN STRANGER TO STRONGER (turning outsiders into strong players).” Based on our aspiration that “by wearing fashion brands, outsiders with unknown talents around the world can turn their differences into strengths,” we are working to achieve this mission by creating multiple brands.」
The mission is clearly stated as the basic purpose of the business of creating multiple brands.