Business expansion into products outside apparel
First written in FY2024. 10 of 14 entries say "Advanced", first in FY2025-H1. Latest entry: 2026-10-09.
The whole theme swung hardest in 2022: 2 of 17 companies on the "Worse" side.
13 other companies' latest entry also says "Advanced".
- FY2026RestatedAnnual report
「6. Cosmetics Business Division」
The company operates multiple categories, including the Cosmetics Business Division and the Her lip to Business Division, and continues to expand into products outside apparel. - FY2025AdvancedAnnual report
「To achieve further growth for the cosmetics brand “minum,” both parties decided that having our company take the lead in operating the brand, thereby accelerating upfront investment in the brand and business expansion, was the optimal decision for business growth. “minum” surpassed 3,000 stores carrying the brand approximately 9 months after its launch.」
The company completed the acquisition of the minum cosmetics brand business, recording the milestone of exceeding 3,000 stores carrying the brand approximately 9 months after launch, and describing the transition to company-led operations. - FY2025-H1AdvancedAnnual report
「As part of our growth strategy, which aims to “expand our target customer base” and “handle products outside apparel,” we welcomed 株式会社heart relation, which operates the apparel brand “Her lip to,” the beauty brand “Her lip to BEAUTY” and the lingerie brand “ROSIER by Her lip to,” as a member of our group.」
The company made a company operating beauty and lingerie brands a subsidiary, giving concrete form to its expansion into products outside apparel. - FY2024First statedAnnual report
「In the fiscal year ending March 2024, we produced the mini-sized, affordable cosmetics brand “minum” and began a business outside apparel. We will continue to consider producing and developing brands outside apparel.」
The company launched the cosmetics brand “minum” in the fiscal year ending March 2024 and began applying its accumulated brand management and social media marketing expertise outside apparel.