Expanding Brand Awareness and the Purchasing Experience Through Social Media
First written in FY2024. 7 of 8 entries say "Advanced", first in FY2025. Latest entry: 2026-08-13.
The whole theme swung hardest in 2022: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「To effectively increase the follower count, reach and profile visits described above, the Company is placing particular emphasis on Instagram posts and on producing videos for its internally managed accounts.」
In addition to acquiring followers as before, the Company has established reach, profile visits, video production, advertising investment and UGC creation as specific social media measures and tools. - FY2025AdvancedAnnual report
「As of the end of March 2025, the total number of followers of the Company's internally managed Instagram accounts was 2.279 million, and the upward trend has continued. The Company also uses TikTok, official LINE accounts and X, and is working to build a fan base across multiple social media channels.」
Instagram followers increased from 1.794 million to 2.279 million, and initiatives have expanded to include TikTok, LINE, X, video production, paid advertising and UGC creation. - FY2024First statedAnnual report
「The number of social media followers is treated as an important management indicator, and the Company aims to increase its follower base. As of the end of March 2024, the total number of followers of the Company's internally managed Instagram accounts was 1.794 million, and the upward trend has continued.」
The Company uses social media, including Instagram, as a primary marketing tool and treats the 1.794 million total Instagram followers of its internally managed accounts as of the end of March 2024 as an important indicator.