yutori (5892) · InitiativeDroppedLatest Management Planning (2026-06-16): "Reframed"
Brand and Product Development Using the NICO Model
First written in FY2024. 1 of 3 entries say "Dropped", first in FY2025. Latest entry: 2026-06-16.
3entries
3years
1from disclosures
How it moved
Same theme, other companies
Brand and Product Development Using the NICO ModelA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- 2026-06-16ReframedManagement Planning
「Establish a successful pattern for brand growth through the NICO model」
Restated the NICO model as a successful pattern for brand growth, although its name and description had not appeared in the securities report. - FY2025DroppedAnnual report
「The Group is focusing on marketing activities using social media, including Instagram and TikTok, as advertising and promotional tools.」
In this annual securities report, the previous name and description of the NICO model are omitted and replaced by explanations of social media marketing and operations through the Y League. - FY2024First statedAnnual report
「The Company undertakes brand planning, product planning and development through the NICO model as a source of competitive advantage in winning the passionate support of Generation Z.」
The Company explicitly defines the NICO model, formed from the initial letters of Niche, Item, Collabo and Offline, as a framework for brand and product development designed to win the passionate support of Generation Z.