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Other Disclosures5892yutori,Inc.Retail

【Her lip to × HELLO KITTY】First collaboration. Limited-time pop-up store at Daikanyama T-SITE from 20 August.

Her lip to will launch its first collaboration products with HELLO KITTY, offering them for advance sale at a limited-time pop-up store. The products are subsequently expected to be sold at directly operated stores and the official online store.

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Announced details

HELLO KITTY meets Her lip to “Limited Collection”HLT x Hello Kitty Tote Bag (Tin)HLT x Hello Kitty Plush CharmHLT x Hello Kitty Tweed Tote BagHLT x Hello Kitty Lace-Trim CamisoleHLT x Hello Kitty Hair ClipHLT x Hello Kitty Front Logo Tee
Applicable field (uses covered by this announcement)

Fashion and lifestyle

Launch date20 August 2026 (Thursday): Advance sale at the pop-up store at Daikanyama T-SITE GARDEN GALLERY (scheduled), 27 August 2026 (Thursday): Launch at House of Herme (scheduled), 28 August 2026 (Friday): Launch at the Her lip to JR Nagoya Takashimaya store (scheduled), 30 August 2026 (Sunday), 19:00: Launch at the official Her lip to online store (scheduled)
Relationship between the counterparty and the company
yutori,Inc.5892
Relationship with the Company

A collaboration between Her lip to, operated by 株式会社heart relation, a group company of 株式会社yutori, and HELLO KITTY, a character owned by Sanrio Company,Ltd.

CounterpartySanrio Company,Ltd.

The company behind the popular character HELLO KITTY. Other information, including its location, representative, capital, and year of establishment, is not disclosed.

Registration number and expiry date

© 2026 SANRIO, CO., LTD. APPROVAL NO. L671760

Location (as indicated in this announcement)

Daikanyama T-SITE GARDEN GALLERY: 16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033, Japan

1 pop-up store. The store will operate from 20 to 26 August 2026, from 11:00 to 20:00.
Offering price

HLT x Hello Kitty Tote Bag (Tin):¥6,800(tax in)

HLT x Hello Kitty Plush Charm:¥4,600(tax in)

HLT x Hello Kitty Tweed Tote Bag:¥14,500(tax in)

HLT x Hello Kitty Lace-Trim Camisole:¥12,500(tax in)

HLT x Hello Kitty Hair Clip:¥4,500(tax in)

HLT x Hello Kitty Front Logo Tee:¥8,800(tax in)

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredHELLO KITTY meets Her lip to “Limited Collection”, HLT x Hello Kitty Tote Bag (Tin), HLT x Hello Kitty Plush Charm, HLT x Hello Kitty Tweed Tote Bag, HLT x Hello Kitty Lace-Trim Camisole, HLT x Hello Kitty Hair Clip, HLT x Hello Kitty Front Logo Tee
CounterpartySanrio Company,Ltd.
Counterparty overviewThe company behind the popular character HELLO KITTY. Other information, including its location, representative, capital, and year of establishment, is not disclosed.
Relationship with the CompanyA collaboration between Her lip to, operated by 株式会社heart relation, a group company of 株式会社yutori, and HELLO KITTY, a character owned by Sanrio Company,Ltd.
Offering priceHLT x Hello Kitty Tote Bag (Tin):¥6,800(tax in), HLT x Hello Kitty Plush Charm:¥4,600(tax in), HLT x Hello Kitty Tweed Tote Bag:¥14,500(tax in), HLT x Hello Kitty Lace-Trim Camisole:¥12,500(tax in), HLT x Hello Kitty Hair Clip:¥4,500(tax in), HLT x Hello Kitty Front Logo Tee:¥8,800(tax in)
Launch date20 August 2026 (Thursday): Advance sale at the pop-up store at Daikanyama T-SITE GARDEN GALLERY (scheduled), 27 August 2026 (Thursday): Launch at House of Herme (scheduled), 28 August 2026 (Friday): Launch at the Her lip to JR Nagoya Takashimaya store (scheduled), 30 August 2026 (Sunday), 19:00: Launch at the official Her lip to online store (scheduled)
Applicable areaFashion and lifestyle
Registration number and expiry date© 2026 SANRIO, CO., LTD. APPROVAL NO. L671760
LocationDaikanyama T-SITE GARDEN GALLERY: 16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033, Japan
Location scale1 pop-up store. The store will operate from 20 to 26 August 2026, from 11:00 to 20:00.
Items this document does not state (8)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The collection was developed under the theme “LITTLE TREASURES,” inspired by moments in everyday life that feel like small treasures.

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【Her lip to × HELLO KITTY】First collaboration. Limited-time pop-up store at Daikanyama T-SITE from 20 August. | yutori,Inc. (5892) timely disclosure | Komori