HOB Co.,Ltd.

The HOB Group operates an integrated strawberry business spanning the production and sale of plants through the sale of harvested fruit, with the continuous supply of domestically grown strawberries from production areas across Japan at its core. It produces and sells its proprietary varieties and handles the entire process in-house, from plant production, sales and cultivation guidance to the procurement and sale of fruit. Its four main business segments are Strawberry Fruit and Produce, Plant Stock, Potatoes and Transportation. The Group has 1 consolidated subsidiary, 株式会社エス・ロジスティックス. Proprietary varieties include 夏瑞／なつみずき (registered variety name: ペチカほのか), ペチカエバー (registered variety name: コア), ペチカサンタ (Plant Variety Registration No. 19206) and ペチカプライム (Plant Variety Registration No. 19528; trade name: ペチカピュア). The Group handles the entire process in-house, from plant production and sales and cultivation guidance through to the procurement and sale of fruit. It is introducing refrigerated containers and adopting single-tier soft-pack trays as transportation technologies, building a system capable of meeting demand during the winter-to-spring season, when fresh-eating strawberries are widely available.