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Introduction of the new varieties “Pechika Honoka” and “Pechika Ever” and enhancement of supply capacity

First written in FY2016. 18 of 30 entries say "Restated". Latest entry: FY2026.

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ProgressHeldSoftenedWorseRestatedFY2018-Q2 – FY2022-Q3OtherFY2024-Q1 – FY2026-H12016: 22017: 320172018: 320182019: 420192020: 320202021: 420212022: 320222023: 220232024: 320242025: 120252026: 22026
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Introduction of New Strawberry Varieties and Strengthening of the Seedling Supply BaseA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2026AdvancedAnnual report

    「During the consolidated fiscal year, the cultivated area in contracted production regions expanded and seedling sales volumes increased. In addition, revenue was generated from contracted cultivation guidance services, resulting in increases in both net sales and profit. Consequently, seedling business net sales for the consolidated fiscal year were ¥58.017 million, up 11.3% year on year, and operating profit was ¥24.463 million, up 57.9%.」

    In addition to the expansion of cultivated areas in contracted production regions and higher seedling sales volumes, revenue from contracted cultivation guidance services was generated, resulting in higher revenue and profit in the seedling business.
  2. FY2026-H1Improvement Through Overseas Cultivation-Instruction Revenue Despite Lower Seedling SalesAnnual report

    「During the six months ended 31 December, seedling sales volume declined, but revenue from providing strawberry cultivation guidance overseas resulted in increases in both revenue and profit.」

    Although sales volume for seedlings of the Company’s new varieties declined, revenue from providing strawberry cultivation guidance overseas improved revenue and profit in the seedling business from the same period of the previous year.
  3. FY2025Expansion of existing production regions offset by the end of joint development, resulting in lower revenue and profitAnnual report

    「During the consolidated fiscal year, the cultivated area in existing production regions expanded and the number of seedlings sold increased. However, following the end of joint development work on new strawberry varieties, both net sales and profit declined.」

    Although the cultivated area in existing production regions expanded and seedling sales volumes increased, the seedling business reported lower revenue and profit following the end of joint development work.
  4. FY2024Full-year revenue and profit decline due to lower seedling sales volume and the end of joint development workAnnual report

    「For the fiscal year, both revenue and profit declined because sales volume for seedlings of ‘Pechika Honoka’ and ‘Pechika Ever’ decreased and the joint development work for new strawberry varieties ended. As a result, revenue from the seedling business was ¥61,012 thousand, down 34.4% year on year, and operating profit was ¥30,240 thousand, down 47.2%.」

    The seedling production and sales system for the 2 new varieties continued, while full-year revenue and operating profit declined because of lower sales volume and the end of joint development work.
  5. FY2024-Q3Lower seedling sales volume and lower revenue and profit in the businessAnnual report

    「The seedling business is primarily engaged in the production and sale of the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the nine months ended 31 December, sales of seedlings for fall planting ended and sales of seedlings for spring planting began. During the nine months ended 31 December, both revenue and profit declined because the number of seedlings sold decreased and the joint development work for new strawberry varieties ended.」

    The 2 new varieties and the 2 cultivation systems continued, while the seedling business recorded lower revenue and profit because of lower seedling sales volume and the end of joint development work.
  6. FY2024-Q2Slight decline in seedling sales volumeAnnual report

    「The seedling business produces and sells the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the six months ended 30 September, we mainly sold seedlings for fall planting.」

    Production and sales of seedlings of the 2 new varieties and the 2 cultivation systems continued, while seedling sales volume declined slightly during the quarter.
  7. FY2024-Q1RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the three-month period ended the first quarter, the Company sold seedlings for autumn planting.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue, and the Company sold seedlings for autumn planting during the quarter.
  8. FY2023-Q3AdvancedAnnual report

    「During the nine-month period ended the third quarter, seedling net sales increased slightly due to higher sales volumes for seedlings of “Pechika Honoka” and “Pechika Ever.”」

    Sales volumes of seedlings for “Pechika Honoka” and “Pechika Ever” increased, with seedling business net sales rising 3.2% year on year and operating profit increasing 13.6%.
  9. FY2023-Q1AdvancedAnnual report

    「The seedling business produces and sells seedlings for the proprietary varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the three-month period ended the first quarter, the Company sold seedlings for autumn planting, and both net sales and profit increased slightly as the number of seedlings sold rose slightly.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue, with the number of seedlings for autumn planting sold during the quarter increasing slightly.
  10. FY2022-Q3RestatedAnnual report

    「During the third quarter consolidated accounting period, sales of seedlings for autumn planting ended and sales of seedlings for spring planting began.」

    The production and sale of seedlings for 2 proprietary varieties and the 2 cultivation systems of autumn planting and spring planting continue, with sales during the quarter shifting from seedlings for autumn planting to seedlings for spring planting.
  11. FY2022-Q2RestatedAnnual report

    「The seedling business produces and sells the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the six months ended 30 September, we mainly sold seedlings for fall planting.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and sales of seedlings for autumn planting during the quarter continue.
  12. FY2022-Q1RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the three-month period ended the first quarter, the Company sold seedlings for autumn planting.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and sales of seedlings for autumn planting during the quarter continue.
  13. FY2021RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary strawberry varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”).」

    The production and sales structure for seedlings centered on 2 new varieties remains in place.
  14. FY2021-Q3RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary strawberry varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the third quarter consolidated accounting period, sales of seedlings for autumn planting ended and sales of seedlings for spring planting began.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and the continuing shift in the sales stage from seedlings for autumn planting to seedlings for spring planting remain in place.
  15. FY2021-Q2RestatedAnnual report

    「The seedling business produces and sells the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the six months ended 30 September, we mainly sold seedlings for fall planting.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue, and the Company mainly sold seedlings for autumn planting during the quarter.
  16. FY2021-Q1RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the three-month period ended the first quarter, the Company sold seedlings for autumn planting.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and sales of seedlings for autumn planting during the quarter continue.
  17. FY2020-Q3RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary strawberry varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the third quarter consolidated accounting period, sales of seedlings for autumn planting ended and sales of seedlings for spring planting began.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and the continuing shift in the sales stage from seedlings for autumn planting to seedlings for spring planting are reported.
  18. FY2020-Q2RestatedAnnual report

    「The seedling business produces and sells the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the six months ended 30 September, we mainly sold seedlings for fall planting.」

    The production and sale of seedlings for 2 new varieties, the 2 cultivation systems of autumn planting and spring planting, and sales of seedlings for autumn planting during the quarter continue.
  19. FY2020-Q1RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the three-month period ended the first quarter, the Company sold seedlings for autumn planting.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue, and the Company sold seedlings for autumn planting during the quarter.
  20. FY2019RestatedAnnual report

    「The seedling business produces and sells seedlings for the three proprietary strawberry varieties “Pechika Prime,” “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”).」

    The production and sales structure for seedlings of 3 varieties, including 2 new varieties, remains in place.
  21. FY2019-Q3RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary strawberry varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the third quarter consolidated accounting period, sales of seedlings for autumn planting ended and sales of seedlings for spring planting began.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue, with sales during the quarter shifting from seedlings for autumn planting to seedlings for spring planting.
  22. FY2019-Q2RestatedAnnual report

    「The seedling business produces and sells the Company’s own strawberry varieties ‘Pechika Honoka’ (product name: ‘Natsumizuki’) and ‘Pechika Ever’ (product name: ‘Core’). Cultivation generally follows 2 systems: fall planting, in which seedlings are planted in fall and fruit is produced from the following spring through fall, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through fall. During the six months ended 30 September, we mainly sold seedlings for fall planting.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue to be described, and the Company mainly sold seedlings for autumn planting during the quarter.
  23. FY2019-Q1RestatedAnnual report

    「The seedling business produces and sells seedlings for the proprietary strawberry varieties “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn.」

    The production and sale of seedlings for 2 new varieties and the 2 cultivation systems of autumn planting and spring planting continue to be described.
  24. FY2018RestatedAnnual report

    「The seedling business produces and sells seedlings for the three proprietary strawberry varieties “Pechika Prime,” “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”).」

    The production and sales structure for seedlings of 3 varieties, including 2 new varieties, remains in place.
  25. FY2018-Q2RestatedAnnual report

    「In the seedling production and sales business, the Company produces and sells seedlings for three proprietary strawberry varieties: “Pechika Prime,” “Pechika Honoka” (trade name “Natsumizu / Natsumizuki”) and “Pechika Ever” (trade name “Core”). There are approximately two cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn. During the six-month period ended the second quarter, the Company mainly sold seedlings for autumn planting.」

    The production and sale of seedlings for 3 varieties, including new varieties, and the 2 cultivation systems of autumn planting and spring planting continue to be reported.
  26. FY2018-Q1AdvancedAnnual report

    「In 2014, we applied for registration of 2 new varieties, ‘Pechika Honoka’ and ‘Pechika Ever,’ and completed their registration in 2017.」

    The 2 varieties ‘Pechika Honoka’ and ‘Pechika Ever’ were fully registered in 2017. The seedling business was described as producing and selling 3 varieties in the quarter concerned.
  27. FY2017-Q3RestatedAnnual report

    「In the seedling business, production and sales of seedlings for the three proprietary strawberry varieties “Pechika Prime,” “Pechika Santa” and the new variety “Pechika Honoka” continued, and production and sales of seedlings for the new variety “Pechika Ever” began in the second quarter.」

    The four-variety structure following the start of seedling production and sales for “Pechika Ever” continues to be reported, with no new developments indicated.
  28. FY2017-Q2AdvancedAnnual report

    「In addition to the 3 varieties consisting of the Company’s own strawberry varieties ‘Pechika Prime’ and ‘Pechika Santa’ and the new variety ‘Pechika Honoka,’ production and sales of seedlings of the new variety ‘Pechika Ever’ began in the second quarter.」

    Production and sales of ‘Pechika Ever’ seedlings began in the second quarter, bringing the new-variety supply base into the implementation stage.
  29. FY2017-Q1AdvancedAnnual report

    「In the seedling production and sales business, we produce and sell seedlings of 4 varieties, including our own strawberry varieties ‘Pechika Prime’ and ‘Pechika Santa’ and the new varieties ‘Natsumizuki’ (variety application name: ‘Pechika Honoka’) and ‘Core’ (variety application name: ‘Pechika Ever’). There are broadly 2 cultivation systems: autumn planting, in which seedlings are planted in autumn and fruit is produced from the following spring through autumn, and spring planting, in which seedlings are planted in spring and fruit is produced from summer through autumn.」

    Production and sales of seedlings of 4 varieties, including the new varieties, have entered the implementation stage, and the 2 cultivation systems, autumn planting and spring planting, are explicitly described.
  30. FY2016First statedAnnual report

    「By introducing these varieties, we will increase shipments during the gap between forcing-strawberry seasons and during periods when summer-autumn strawberries are in short supply, and develop production areas to ensure a stable supply of summer-autumn strawberries.」

    ‘Pechika Ever,’ known for its high yields, and ‘Pechika Honoka,’ known for its flavor, are positioned as a new supply base.
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Introduction of the new varieties “Pechika Honoka” and “Pechika Ever” and enhancement of supply capacity | HOB Co.,Ltd. (1382) | Komori