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Other Disclosures1382HOB Co.,Ltd.Food

Notice Regarding the Start of Fruit Sales in China for Varieties Developed by the Company

An initiative is scheduled to begin to sell fruit from our proprietary strawberry variety “ペチカほのか” at 百果園 stores in China. Sales are planned in areas including Shanghai and Nanjing from June through November.

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Announced details

“ペチカほのか” strawberry variety“夏雪” (summer strawberry variety)
Applicable field (uses covered by this announcement)

Summer and autumn strawberry cultivation and fruit sales in China

Launch dateJune-November 2026 (scheduled sales period)
Contract DateApril 2025 (agreement regarding trial cultivation)
What the company reported numerically
Usage history

Trial cultivation of “ペチカほのか” began at 南京金色庄園’s fields in 2025, and high-quality fruit production was achieved (quantity: not disclosed)

Relationship between the counterparty and the company
HOB Co.,Ltd.1382
Relationship with the Company

In April 2025, we entered into an agreement with 百果園 and its affiliated company 南京金色庄園 regarding trial cultivation aimed at expanding the use of summer strawberries in China. Trial cultivation is being conducted at 南京金色庄園’s fields.

Counterparty深圳百果園実業(集団)股份有限公司 (百果園)南京金色庄園農産品有限公司

百果園 operates a chain of more than 4,000 fruit stores in China under the “百果園” name and is China’s largest fruit retailer by sales. It was listed on the Main Board of the Hong Kong Stock Exchange in 2023. 南京金色庄園 is an agricultural producer funded by 百果園. Its principal businesses are the cultivation, processing and sale of strawberries, and it has been certified as a National Key Leading Enterprise in Agricultural Industrialization.

Award/certification name

National Key Leading Enterprise in Agricultural Industrialization (certification awarded to 南京金色庄園)

Location (as indicated in this announcement)

南京金色庄園農産品有限公司’s fields in China; sales areas include Shanghai and Nanjing

More than 4,000 百果園 stores
Impact on Business Performance

The impact on results for the current fiscal year is expected to be minor. We will promptly disclose any development likely to have a material impact.

The company does not address Contract Value / Offering price.

Announced details
ItemDetails
Names of Products / Services Covered“ペチカほのか” strawberry variety, “夏雪” (summer strawberry variety)
Counterparty深圳百果園実業(集団)股份有限公司 (百果園), 南京金色庄園農産品有限公司
Counterparty overview百果園 operates a chain of more than 4,000 fruit stores in China under the “百果園” name and is China’s largest fruit retailer by sales. It was listed on the Main Board of the Hong Kong Stock Exchange in 2023. 南京金色庄園 is an agricultural producer funded by 百果園. Its principal businesses are the cultivation, processing and sale of strawberries, and it has been certified as a National Key Leading Enterprise in Agricultural Industrialization.
Relationship with the CompanyIn April 2025, we entered into an agreement with 百果園 and its affiliated company 南京金色庄園 regarding trial cultivation aimed at expanding the use of summer strawberries in China. Trial cultivation is being conducted at 南京金色庄園’s fields.
Contract DateApril 2025 (agreement regarding trial cultivation)
Launch dateJune-November 2026 (scheduled sales period)
Applicable areaSummer and autumn strawberry cultivation and fruit sales in China
Award/certification nameNational Key Leading Enterprise in Agricultural Industrialization (certification awarded to 南京金色庄園)
Location南京金色庄園農産品有限公司’s fields in China; sales areas include Shanghai and Nanjing
Location scaleMore than 4,000 百果園 stores
Usage historyTrial cultivation of “ペチカほのか” began at 南京金色庄園’s fields in 2025, and high-quality fruit production was achieved (quantity: not disclosed)
Impact on Business PerformanceThe impact on results for the current fiscal year is expected to be minor. We will promptly disclose any development likely to have a material impact.
Items this document does not state (6)
Contract ValueOffering priceAwarding / certifying bodyRegistration number and expiry dateQuantitative EffectsSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Having successfully produced high-quality fruit in trial cultivation since 2025, we will expand the cultivation area this year, conduct a logistics trial, and sell and promote the fruit at 百果園 stores. The company explains that it is still verifying the market suitability, cultivation methods, transportation network and promotional effectiveness in China, and that it will take several years before results are available.

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Notice Regarding the Start of Fruit Sales in China for Varieties Developed by the Company | HOB Co.,Ltd. (1382) timely disclosure | Komori