Launching Production and Sales of ‘Pechika Honoka’ Seedlings and Commercializing the Variety

「Our group has focused on selling fresh and commercial-use strawberries, centered on sales of our proprietary variety Natsumizuki (registered variety name: Petchika Honoka), as well as strawberries and other produce.」

「Against this backdrop, the Group focused on sales of strawberries and other produce, primarily sales of its proprietary variety 「夏瑞／なつみずき」, whose variety registration name is 「ペチカほのか」, for fresh consumption and commercial use.」

「During the summer-autumn season, when the Company's proprietary varieties are shipped, sales of "夏瑞／なつみずき" continued to perform well.」

「During the summer-autumn season, when the Company's proprietary varieties are shipped, sales of "夏瑞／なつみずき" continued to perform well.」

「Sales of the Company's proprietary variety "夏瑞／なつみずき" in June performed well, supported by strong demand for hometown tax donation gifts and related gift demand.」

「During the summer-autumn season, centered on the Company's proprietary varieties, sales of "夏瑞／なつみずき" performed well. However, in addition to a decline in the cultivated area due to the aging of growers and other factors, shipment volumes from mid-August onward declined substantially as a result of an unusually prolonged heatwave from July through August, followed by lingering summer heat in September.」

「During the summer-autumn season, centered on the Company's proprietary varieties, sales of "夏瑞／なつみずき" performed well. However, in addition to a decline in the cultivated area due to the aging of growers and other factors, shipment volumes from mid-August onward declined substantially as a result of an unusually prolonged heatwave from July through August, followed by lingering summer heat in September.」

「Sales of the Company's proprietary varieties performed well, particularly for "夏瑞／なつみずき". However, in addition to a decline in the cultivated area due to the aging of growers and other factors, shipments from mid-August onward declined substantially as a result of an unusually prolonged heatwave from July through August, followed by lingering summer heat in September.」

「For the Company's proprietary varieties during the summer-autumn season, sales of "夏瑞／なつみずき" continued to perform well despite a reduction in the production area.」

「For the Company's proprietary varieties during the summer-autumn season, sales of "夏瑞／なつみずき" continued to perform well despite a reduction in the production area.」

「In addition to strong sales of Natsumi / Natsumizuki, particularly as a gift for fresh consumption, we worked to ensure a stable supply of strawberry fruit by using the Company’s own variety Core together with other Japanese varieties and imported strawberries. As a result, both net sales and profit exceeded the year-earlier period.」

「Sales of "夏瑞／なつみずき" for fresh consumption increased through gift sales at department stores and elsewhere and through greater volumes handled by mass retailers. In the foodservice market, sweets and other products using "夏瑞／なつみずき" attracted attention, and fruit sales were generally solid.」

「During the summer-autumn season, centered on the Company's proprietary varieties, sales of "夏瑞／なつみずき" for fresh consumption increased through gift sales at department stores and elsewhere and through greater volumes handled by mass retailers. In the foodservice market, sweets and other products using "夏瑞／なつみずき" attracted attention, and fruit sales were generally solid.」

「During the cumulative consolidated period through the first quarter, demand declined due to the resurgence of COVID-19 infections. However, sales of the company’s proprietary variety 「夏瑞／なつみずき」 generally remained on track, supported by an increase in the volume handled for gifts for fresh consumption through department stores and other outlets, as well as the popularity of sweets and other products made with the variety for commercial use.」

「Sales of the company’s proprietary variety 「夏瑞／なつみずき」 in June remained firm, including sales of gifts for department stores, as favorable weather conditions led to earlier shipments this year, particularly of large-sized fruit, compared with the previous year, when shipments were delayed by cloudy weather and low temperatures.」

「Against this backdrop, the Group focused on sales of strawberries and other produce, primarily sales of its proprietary variety 「夏瑞／なつみずき」, whose variety registration name is 「ペチカほのか」, for fresh consumption and commercial use.」

「For 「夏瑞／なつみずき」, the company began selling gifts for fresh consumption through department stores and other outlets this fiscal year. For commercial use, the sales area and number of stores carrying the variety have expanded, and awareness and value have risen year after year.」

「For 「夏瑞／なつみずき」, the company began selling gift products for fresh consumption through department stores and other outlets this year. For commercial use, the sales area and number of stores carrying the variety have expanded, and awareness and value have risen year after year.」

「Strawberry sales for both fresh consumption and commercial use remained firm as the company’s proprietary variety 「夏瑞／なつみずき」 became better known.」

「Strawberry sales for both fresh consumption and commercial use remained firm as the company’s proprietary variety 「夏瑞／なつみずき」 became better known.」

「Strawberry sales for both fresh consumption and commercial use remained firm as the company’s proprietary variety 「夏瑞／なつみずき」 became better known.」

「From the beginning of the year, growing awareness of the company’s proprietary variety 「夏瑞／なつみずき」 led to an increase in both the number of customers and sales volume for commercial-use strawberries.」

「During the summer and autumn season, sales of 「夏瑞／なつみずき」 for fresh consumption and commercial use remained firm, supported by its good taste.」

「During the summer and autumn season, sales of 「夏瑞／なつみずき」 for fresh consumption and commercial use remained firm, supported by its good taste.」

「Strawberry sales declined slightly from the same period of the previous year due to the closure of the Kansai office. However, sales for both fresh consumption and commercial use, supported by the good taste of the core variety 「夏瑞／なつみずき」, remained firm, and profit exceeded the same period of the previous year.」

「During the fiscal year, production and sales of seedlings of the new variety 「ペチカエバー」 began, and the company stepped up its efforts to provide cultivation guidance in the growing regions.」

「During the summer and autumn season, the company focused on expanding sales of the new, good-tasting variety 「夏瑞／なつみずき」, whose variety registration name is 「ペチカほのか」, for fresh consumption, in addition to its traditional sales for commercial use. Sales for fresh consumption exceeded the same period of the previous year, but did not offset the decline in sales for commercial use.」

「For its core proprietary varieties, the company focused on expanding sales of the new, good-tasting variety 「夏瑞／なつみずき」, whose application name for variety registration is 「ペチカほのか」, for fresh consumption, in addition to its traditional sales for commercial use. Sales for fresh consumption exceeded the previous fiscal year, but this did not offset the decline in sales for commercial use, resulting in lower overall strawberry sales and profit than in the previous year.」

「Against this backdrop, the Group began full-scale sales of its proprietary strawberry varieties, 「ペチカプライム」 and 「ペチカサンタ」, as well as the new variety 「夏瑞／なつみずき」, whose application name for variety registration is 「ペチカほのか」, and worked to expand sales of strawberries and other produce.」

「Against this backdrop, the Group began full-scale sales of its proprietary strawberry varieties, 「ペチカプライム」 and 「ペチカサンタ」, as well as the new variety 「夏瑞／なつみずき」, whose application name for variety registration is 「ペチカほのか」, and worked to expand sales of strawberries and other produce.」

「Against this backdrop, the Group began full-scale sales of its proprietary strawberry varieties, 「ペチカプライム」 and 「ペチカサンタ」, as well as the new variety 「夏瑞／なつみずき」, whose application name for variety registration is 「ペチカほのか」, and worked to expand sales of strawberries and other produce.」

「During the fiscal year, we began producing and selling seedlings of the new Pechika Honoka variety and stepped up our cultivation guidance for growing regions.」