Developing Japan’s Domestic Summer–Autumn Strawberry Market with Everbearing Varieties
First written in FY2016. 25 of 26 entries say "Restated". Latest entry: 2026-05-08.
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- 2026-05-08RestatedEarnings
「During the summer and autumn season, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The continued sale during the summer and autumn seasons of proprietary everbearing strawberry varieties was indicated. - FY2026-H1RestatedAnnual report
「During the six months ended 31 December, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiaika and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house and imported strawberries during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2025RestatedAnnual report
「The Company owns the proprietary everbearing strawberry varieties “Core” (variety registered in June 2017; variety registration name Pechika Ever) and “Natsumizu / Natsumizuki” (variety registered in June 2017; variety registration name Pechika Honoka). It has established a business model covering the entire process, from producing and selling seedlings to farmers, through purchasing strawberries harvested by those farmers and selling them to Western confectionery manufacturers.」
The integrated domestic summer-fall strawberry supply model, using the Company’s own ever-bearing varieties and covering the process from seedling sales through fruit procurement and sales, has continued. - FY2025-H1RestatedAnnual report
「During the six months ended 31 December, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiaika and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2024-Q3RestatedAnnual report
「During the nine months ended 31 December, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2024-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2024-Q1RestatedAnnual report
「During the period, strawberry fruit sales primarily combined the Company’s own varieties, Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), with other Japanese varieties and imported strawberries.」
The sales offering combining proprietary everbearing varieties with other domestic varieties and imported strawberries remains in place. - FY2023-Q3RestatedAnnual report
「During the three months ended 31 March, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2023-Q1RestatedAnnual report
「In addition to strong sales of Natsumi / Natsumizuki, particularly as a gift for fresh consumption, we worked to ensure a stable supply of strawberry fruit by using the Company’s own variety Core together with other Japanese varieties and imported strawberries. As a result, both net sales and profit exceeded the year-earlier period.」
Business operations combining proprietary varieties with other domestic varieties and imported strawberries according to the season to ensure a stable supply, including summer-to-autumn strawberries, remain in place. - FY2022-Q3RestatedAnnual report
「During the summer and autumn season, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2022-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2021RestatedAnnual report
「The Company owns the proprietary everbearing strawberry varieties “Pechika Santa” (variety registered in March 2010), “Pechika Prime” (variety registered in May 2010; variety registration name Pechika Pure), “Core” (variety registered in June 2017; variety registration name Pechika Ever) and “Natsumizu / Natsumizuki” (variety registered in June 2017; variety registration name Pechika Honoka). It has established a business model covering the entire process, from producing and selling seedlings to farmers, through purchasing strawberries harvested by those farmers and selling them to Western confectionery manufacturers.」
The development of domestic summer-to-autumn strawberries centered on proprietary everbearing varieties, covering the entire process from seedling sales through fruit purchasing and sales, remains in place. - FY2021-Q3RestatedAnnual report
「During the nine months ended 31 December, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2021-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2021-Q1RestatedAnnual report
「During the period, strawberry fruit sales primarily combined the Company’s own varieties, Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), with other Japanese varieties and imported strawberries.」
The sales offering combining proprietary varieties developed in-house with other domestic varieties and imported strawberries remains in place. - FY2020-Q3RestatedAnnual report
「During the nine months ended 31 December, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary everbearing varieties developed in-house and imported strawberries during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2020-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary varieties developed in-house during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2020-Q1RestatedAnnual report
「During the period, strawberry sales primarily comprised sales of the proprietary varieties “Natsumizu / Natsumizuki” (variety registration name “Pechika Honoka”) and “Core” (variety registration name “Pechika Ever”), together with other domestic varieties and imported strawberries.」
The sales structure combining proprietary varieties, other domestic varieties and imported strawberries remains in place. - FY2019RestatedAnnual report
「We have established a business model covering the entire process for our own ever-bearing strawberry varieties, ‘Pechika Santa,’ ‘Pechika Prime,’ ‘Core’ and ‘Natsumizuki,’ from producing and selling seedlings to farmers through procuring strawberries harvested by those farmers and selling them to confectionery manufacturers.」
The integrated domestic summer-fall strawberry supply model, using the Company’s own ever-bearing varieties and covering the process from seedling sales through fruit procurement and sales, has continued. - FY2019-Q3RestatedAnnual report
「During the nine months ended 31 December, we primarily sold our own varieties developed by the Company, including Core (registered variety name: Pechika Ever) and Natsumi / Natsumizuki (registered variety name: Pechika Honoka), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal sales structure of proprietary varieties developed in-house and imported strawberries during the summer-to-autumn season, followed by domestically grown forced-cultivation strawberries, remains in place. - FY2019-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Natsumi / Natsumizuki (registered variety name: Pechika Honoka) and Core (registered variety name: Pechika Ever), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Beni Hoppe.」
The seasonal product offering of selling proprietary varieties developed in-house and imported strawberries during the summer-to-autumn season and handling domestically grown forced-cultivation strawberries thereafter remains in place. - FY2019-Q1RestatedAnnual report
「During the period, strawberry sales primarily comprised sales of the proprietary varieties “Natsumizu / Natsumizuki” (variety registration name “Pechika Honoka”) and “Core” (variety registration name “Pechika Ever”), together with other domestic varieties and imported strawberries.」
The summer-to-autumn sales structure combining proprietary varieties with other domestic varieties and imported strawberries remains in place. - FY2018RestatedAnnual report
「We have established a business model covering the entire process for our own ever-bearing strawberry varieties, ‘Pechika Santa,’ ‘Pechika Prime,’ ‘Core’ and ‘Natsumizuki,’ from producing and selling seedlings to farmers through procuring strawberries harvested by those farmers and selling them to confectionery manufacturers.」
The integrated domestic summer-fall strawberry supply model, using the Company’s own ever-bearing varieties and covering the process from seedling sales through fruit procurement and sales, has continued. - FY2018-Q2RestatedAnnual report
「During the six months ended 30 September, we primarily sold our own varieties developed by the Company, including Core (registered variety name: Pechika Ever) and Natsumi / Natsumizuki (registered variety name: Pechika Honoka), together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Sagahonoka.」
The seasonal strategy of selling the Company’s own varieties in summer and fall, followed by Japanese forcing strawberries, has continued. - FY2017-Q3RestatedAnnual report
「During the nine months ended 31 December, we primarily sold our own varieties, Pechika Prime and Pechika Santa, together with imported strawberries during the summer and autumn season, followed by domestically grown forcing strawberries, such as Tochiotome and Sagahonoka.」
The seasonal supply model of selling the Company’s own varieties in summer and fall, followed by Japanese forcing strawberries, has continued. - FY2016First statedAnnual report
「We have our own ever-bearing strawberry varieties, ‘Pechika Santa’ and ‘Pechika Prime’ (registered variety name: ‘Pechika Pure’), and have built a business model covering everything from producing and selling seedlings to farmers to procuring strawberries harvested by growers and selling them to confectionery manufacturers.」
The business is built around supplying domestic strawberries using our own ever-bearing varieties in a market where imported products are prevalent during summer and autumn.