Dominant-Store Expansion and Development of Underserved Areas in Tokyo and the Three Surrounding Prefectures
First written in FY2016. 20 of 29 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-10-14.
Choushimaru moved to the "Worse" side of this theme in 2020.
The whole theme swung hardest in 2020: 2 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- 2026-10-14AdvancedEarnings
「We opened Sushichoshimaru Park City Nakano (May 2026, Nakano-ku, Tokyo) in Park City Nakano, a new mixed-use facility at the north exit of Nakano Station on the JR and Tokyo Metro Tozai Line.」
The company is advancing its expansion, centered on Tokyo and the surrounding three prefectures, through a new opening in Nakano-ku, Tokyo. - FY2027-H1AdvancedAnnual report
「We opened Sushichoshimaru Park City Nakano (May 2026, Nakano-ku, Tokyo) in Park City Nakano, a new mixed-use facility at the north exit of Nakano Station on the JR and Tokyo Metro Tozai Line.」
Under a store-opening policy focused on Tokyo and the surrounding two prefectures, we opened a new store in a new mixed-use complex in Nakano-ku, Tokyo. - 2026-07-13AdvancedEarnings
「We opened Sushichoshimaru Park City Nakano (May 2026, Nakano-ku, Tokyo) in Park City Nakano, a new mixed-use facility at the north exit of Nakano Station on the JR and Tokyo Metro Tozai Line.」
Based on its opening policy centered on the Tokyo metropolitan area, the company opened a restaurant in a new mixed-use facility in Tokyo. - FY2026AdvancedAnnual report
「We also opened Shinjuku Subnade as a new urban-format restaurant (February 2026, Shinjuku-ku, Tokyo).」
Under its policy of opening restaurants primarily across Tokyo, Chiba, Saitama and Kanagawa, the company opened 新宿サブナード店 in February 2026, a new central-city format combining the skills of sushi chefs with modern technology. - FY2026-H1AdvancedAnnual report
「We opened 二俣川店 in Yokohama, Kanagawa, in June 2025, our 7th restaurant in Kanagawa, a priority expansion area.」
Under its policy of opening restaurants primarily across Tokyo, Chiba, Saitama and Kanagawa, the company opened 二俣川店 in June 2025 as its 7th restaurant in Kanagawa, a priority expansion area. - FY2025AdvancedAnnual report
「As part of our initiatives involving new formats, we opened 3 restaurants: “鮨元” in Ichikawa, Chiba, in June 2024, based on the concept of authentic, high-end Edomae sushi available by reservation only; “Standing 鮨 Bar Yasukeエキュート赤羽みなみ店” in Kita-ku, Tokyo, in July 2024, a standing sushi format located inside a railway station; and “アリオ橋本店” in Sagamihara, Kanagawa, in January 2025, located in a food court.」
As part of its expansion across Tokyo, Chiba and Kanagawa, the company opened 3 new-format restaurants in Chiba, Tokyo and Kanagawa, including its first location in Kanagawa’s new site and food-court markets. - FY2025-H1AdvancedAnnual report
「As part of our initiatives involving new formats, we opened 2 restaurants: “鮨元” in Ichikawa, Chiba, in June 2024, based on the concept of authentic, high-end Edomae sushi available by reservation only; and “Standing鮨Bar Yasukeエキュート赤羽みなみ店” in Kita-ku, Tokyo, in July 2024, a standing sushi format located inside a railway station. As a result, the number of restaurants at the end of the interim accounting period was 90.」
In store development, we opened 2 new-format restaurants in June and July 2024, in Ichikawa, Chiba, and Kita-ku, Tokyo, bringing the number of restaurants at the end of the interim period to 90. - FY2024AdvancedAnnual report
「In addition to “すし銚子丸,” which is focused primarily on roadside locations across Tokyo, Chiba, Saitama and Kanagawa, and “すし銚子丸雅,” which is focused primarily on commercial facilities in central-city and suburban areas, we opened a new “鮨Yasuke” restaurant in a central-city facility with expected inbound tourist traffic in March 2024.」
In addition to its traditional dominant-market expansion across Tokyo, Chiba, Saitama and Kanagawa, the company opened “鮨Yasuke” in March 2024 at a central-city facility targeting inbound tourist traffic. - FY2024-Q1AdvancedAnnual report
「In store development, we opened “すし銚子丸横浜六ツ川店” in Minami-ku, Yokohama, in June 2023.」
Under its policy of opening restaurants primarily across Tokyo, Chiba, Saitama and Kanagawa, the company opened a new restaurant in Yokohama, Kanagawa. - FY2022ReframedAnnual report
「We are shifting our focus from prioritizing takeout-only restaurants during the COVID-19 pandemic to opening pre-pandemic general restaurants under the “すし銚子丸,” “すし銚子丸 雅” and “江戸前すし百萬石” formats. In addition, we will systematically carry out effective large-scale refurbishments focused on increasing seating capacity, improving workflow, upgrading the brand image and reducing labor requirements, with the aim of building a balanced earnings base across new and existing restaurants.」
The company has shifted its focus from store development centered on takeout-only restaurants to a policy combining openings of traditional general and standing sushi restaurants with renovations of existing restaurants. - FY2021ReframedAnnual report
「To meet growing demand for takeout and delivery services, we launched the “すし銚子丸 テイクアウト専門店” as a sister brand and opened 3 new restaurants. As demand for takeout and delivery is expected to continue expanding, we plan to actively open restaurants, primarily in urban areas.」
In addition to its previous policy of opening roadside and central-city restaurants, the company has broadened its store-development focus to expanding takeout-only restaurants, primarily in urban areas. - FY2021-Q3ReframedAnnual report
「In store development, during the cumulative third-quarter period, we opened 2 of the above-mentioned takeout-only restaurants. Meanwhile, we closed 鮨Yasuke大手町プレイス店 in October 2020 because the office-building population had fallen sharply with the expansion of remote work, and profitability was expected to be difficult to improve in response to structural changes in business styles prompted by the COVID-19 pandemic. We also closed すし銚子丸船橋店 in February 2021 to improve operating efficiency. As a result, the number of restaurants at the end of the third quarter was 93.」
The company has shifted from expanding roadside and central-city restaurants to a store-development strategy combining takeout-only openings with the closure of existing restaurants in light of structural changes and operating efficiency. - FY2021-Q2ReframedAnnual report
「In store development, during the cumulative second-quarter period, we opened the above-mentioned 初台店, a takeout-only restaurant, in August 2020. Meanwhile, we closed 鮨Yasuke大手町プレイス店 in October 2020 because the office-building population had fallen sharply with the expansion of remote work, and improvement was expected to be difficult even after reviewing the earnings model. As a result, the number of restaurants at the end of the second quarter was 93.」
Rather than uniformly expanding its restaurant base, the company has shifted to a combination of opening takeout-only restaurants and closing central-city restaurants whose profitability became difficult to improve because of remote work. - FY2020SoftenedAnnual report
「For the fiscal year ending May 2021, given the uncertainty surrounding the impact of the spread of COVID-19, we plan to consider opening restaurants on a case-by-case basis during the period if properties with favorable locations and other conditions become available.」
While maintaining its dominant-market and central-city opening policy across Tokyo, Chiba, Saitama and Kanagawa, the company has shifted to a more cautious policy under which openings in the following fiscal year will be considered individually only when favorable properties are available. - FY2020-Q2AdvancedAnnual report
「In store development, we opened the new-format “すし銚子丸 雅” テラスモール松戸店 in October 2019. Meanwhile, after closing “すし銚子丸” 東大宮店 in September 2019, the number of restaurants at the end of the second quarter was 94.」
The company opened a new “すし銚子丸 雅” restaurant in a commercial facility and closed 1 existing restaurant at the same time. The number of restaurants at period-end was 94. - FY2020-Q1AdvancedAnnual report
「In store development, we opened 習志野店 in Funabashi, Chiba, in July 2019 as the first roadside location under the new “すし銚子丸 雅” format. As a result, the number of restaurants at the end of the first quarter was 94.」
The first roadside restaurant under the new “すし銚子丸 雅” format opened in July 2019, bringing the total number of restaurants to 94. - FY2019AdvancedAnnual report
「As part of our development of new formats, we opened 鮨Yasuke大手町プレイス店 in Otemachi, Chiyoda-ku, Tokyo, in December 2018 as our first new business model, entering large central-city office buildings with a standing sushi format. In addition, while retaining the authentic Edomae sushi style that is a strength of “すし銚子丸,” we opened 3 restaurants in April 2019 under the “すし銚子丸 雅” sister brand, an evolved format incorporating systems suited to the current era: イオンスタイル幕張ベイパーク店 in Mihama-ku, Chiba; アトレ松戸店 in Matsudo, Chiba; and アリオ亀有店 in Katsushika-ku, Tokyo.」
Following the opening of a standing sushi restaurant in a large central-city office building, the company opened 3 restaurants under its evolved sister brand, expanding its traditional dominant-market strategy across Tokyo, Chiba, Saitama and Kanagawa to new formats and urban locations. - FY2019-Q3AdvancedAnnual report
「In December 2018, we opened 鮨Yasuke大手町プレイス店 in Otemachi, Chiyoda-ku, Tokyo, thereby implementing our first new business model: entering large central-city office buildings with a standing sushi format.」
In line with its policy of opening restaurants in central-city areas, the company opened its first standing sushi restaurant in a large Otemachi office building. - FY2018RestatedAnnual report
「As of 15 May 2018, we operated a total of 91 company-owned restaurants: 36 in Chiba Prefecture, 35 in Tokyo, 15 in Saitama Prefecture and 5 in Kanagawa Prefecture, under the “すし銚子丸” and “江戸前すし百萬石” formats. Going forward, we plan to continue opening restaurants under a dominant-market strategy, primarily at roadside locations across these 1 metropolitan area and 3 prefectures. We also plan to actively consider opening new restaurants in central Tokyo.」
The company has reaffirmed its policy of focusing on company-owned dominant-market expansion across Tokyo, Chiba, Saitama and Kanagawa, while also considering openings in central Tokyo. - FY2017RestatedAnnual report
「As of 15 May 2017, the company had 93 stores in total, comprising 35 stores in Chiba Prefecture, 36 in Tokyo, 16 in Saitama Prefecture and 6 in Kanagawa Prefecture. All stores were directly operated under the “Sushi Choshimaru” and “Edomae Sushi Hyakumangoku” formats. The company’s policy is to continue opening stores using a dominant-store strategy, mainly at roadside locations in these areas of Tokyo and 3 neighboring prefectures. It also plans to actively consider opening new stores in central Tokyo.」
The company has confirmed throughout the fiscal year its policy of considering openings in central urban areas while maintaining dominant-store expansion in Tokyo and 3 neighboring prefectures as its basic strategy. - FY2017-Q3ReframedAnnual report
「Regarding store expansion, the company will limit new openings to carefully selected locations, mainly in highly efficient central urban areas, that offer suitable profitability.」
The focus has shifted from regional expansion and developing underserved areas in Tokyo and 3 neighboring prefectures to a store-opening policy that selectively prioritizes profitability, mainly in central urban areas. - FY2017-Q2AdvancedAnnual report
「During the cumulative period through the second quarter, the company opened new stores in Kiba in September 2016 and Komae in November 2016.」
In line with its store-opening policy centered on Tokyo and 3 neighboring prefectures, the company opened new stores in Kiba and Komae, Tokyo. - FY2016First statedAnnual report
「The company will follow its dominant-store strategy, incorporating this successful example into its criteria for selecting new store locations, and promote steady new store openings by targeting regional expansion across Tokyo and 3 neighboring prefectures and areas lacking stores.」
In addition to its conventional roadside-focused strategy, the company plans to include locations near and inside train stations and in commercial facilities among its candidates, with the aim of increasing regional store density.