Transforming Operations and Business Models Through the Use of Digital Technologies and Data

「To improve customer convenience, Choushimaru will add visit stamps and takeaway reservation-order functions to its official “En” app.」

「By adding visit-stamp and takeout pre-order functions to 銚子丸’s official customer app, “En,” we aimed to improve customer convenience. We also sought to increase customer traffic by using the app to send registered stores’ favorite customers direct information on recommended products, campaigns and events.」

「We will seek to improve customer convenience by adding visit-stamp functionality and a reservation and ordering function for takeout to Choshimaru’s official “En app.”」

「Using approximately 730,000 customer records in the “En app,” we will promote customer loyalty by implementing targeted sales-promotion measures tailored to customer attributes, expanding benefits for app members, and conducting direct marketing from restaurants.」

「In addition, we are proceeding according to plan with the development of an integrated platform to improve operational efficiency by organically linking our internal systems and app member data.」

「In addition, we are proceeding according to plan with the development of an integrated platform to improve operational efficiency by organically linking our internal systems and data.」

「By adding features to 銚子丸's official '縁 app,' including recommended menu displays, a waitlist function, and favorite-store registration, we have improved customer convenience and sought to attract new customers. We have also used member data analysis to develop products and services that better meet customer preferences. In addition, we are proceeding according to plan with the development of an integrated platform to improve operational efficiency by organically linking our internal systems and data.」

「Going forward, we will further strengthen our ability to attract customers by expanding the functionality of the common platform and the 縁 app and enhancing our services. We will also focus on building an integrated data platform to centrally manage various master data, including procurement and menu masters, and link with external systems. Through these efforts, we aim to achieve more manageable operations, more consistent service, and more efficient ingredient management, thereby maximizing profits.」

「In addition, on 2 November, the anniversary of our founding, we released the official '縁 app' under the concept 'Stay more connected with 銚子丸, anytime and anywhere.' The app includes proprietary features that were unavailable through the previous LINE app, such as a ranking system, point redemption, and event and campaign applications, to make our services more enjoyable for customers. We will continue adding features, seek to expand the number of app members, and increase repeat customers through various initiatives using the app.」

「The company also worked to improve customer convenience, including by introducing a "table mobile ordering" system at all stores that allows customers to place orders from their smartphones.」

「During the current fiscal year, we introduced the 'full-order system' at all stores, an ordering method using touch panels for every item. This made it possible to collect and analyze all order data relating to customers and products. In parallel, as the first step toward building infrastructure for directly providing customers with notices about events and other matters, we introduced the membership service using the '銚子丸 LINE mini-app' at all stores, thereby beginning to build a foundation for promoting mechanization and labor-saving measures and supporting new sales methods in the DX era.」

「As the first step toward building infrastructure for directly providing customers with notices about events and other matters, we launched a membership service through the '銚子丸 LINE mini-app' and had introduced it at 54 stores as of the end of the third quarter accounting period. We also began building a foundation to support new sales methods in the DX era.」

「In addition to our existing procurement and sales data, we are building systems to collect customer data automatically and efficiently through the active introduction of digital technologies. Our strategy is to integrate and comprehensively analyze this data and reflect the results in sales promotion and improvements to consumption and services. To this end, we have launched a project and begun promoting DX. Specifically, by building 'personal marketing' through a customer management platform, we will further improve customer satisfaction and convenience by revamping the '銚子丸 app' and utilizing direct marketing.」

「We will promote digital transformation (DX) by actively introducing digital technologies to automate and streamline operations, transforming operations, the organization, and the business model through the analysis and effective use of data accumulated through digitization, and launching internal projects aimed at expanding the market by strengthening existing apps and e-commerce sites.」