Aucfan Co.,Ltd.

A corporate group promoting the visualization and efficiency of distribution by leveraging vast transaction data and AI technology. It provides a range of services called Appreciator, which support creators, SmallB (sole proprietors), side-business operators and other participants in distribution. Its corporate message is “We Are Appreciators.” While the group has promoted the digitalization of domestic distribution, centered on the DX transformation of the B2B transaction market, it has recently positioned “D2X commerce,” encompassing both Direct to Consumer and Business, as a new growth area. It is shifting toward a model in which it plans and manufactures products in-house by leveraging global production and supply networks centered on China, then sells them in Japan. In its overseas business, the group pursued market development through cross-border distribution and trade-show initiatives originating in Yiwu, but, stating that monetization is taking time, it is concentrating management resources on more profitable areas. In addition to its AP LAB in-house brand, it is developing KACHIKA, planning and manufacturing products by leveraging its Chinese production network and promoting D2X commerce through a model that sells to individual customers and wholesales to businesses in Japan. NETSEA MallLive is a model under which the group procures products and sells them through live streaming; it also envisages expanding its future function for supplying merchandise to livestreamers and sales operators. The group positions D2X commerce as a growth driver and continues to make upfront investments, while prioritizing the establishment of a foundation for medium- to long-term growth.