Pursuit of freshness, seasonality, restaurant atmosphere and customer service that together create an “enjoyable dining experience”
First written in FY2017-Q1. 16 of 28 entries say "Restated". Latest entry: 2026-10-14.
3 other companies' latest entry also says "Advanced".
- 2026-10-14AdvancedEarnings
「The July event, “旬感 夏劇場 握りたて！捌きたて！百花繚乱,” performed well as we strengthened live performances in front of customers.」
The company cites the enhancement of the in-store experience, including live performances, as an achievement. - FY2027-H1AdvancedAnnual report
「The July event, “旬感 夏劇場 握りたて！捌きたて！百花繚乱,” performed well as we strengthened live performances in front of customers.」
At the July event, we strengthened live performances in front of customers as part of the in-store experience combining artisans’ skills, freshly prepared sushi and hospitality on stage. - 2026-09-17Cited as achievedRevision of earnings forecasts
「Holding more appealing events and strengthening performances involving the filleting of fresh fish in front of customers」
Events and fresh-fish filleting performances were cited as initiatives that contributed to existing-store revenue exceeding plan. - FY2026AdvancedAnnual report
「In November, the company achieved a Guinness World Records™ title at 71 stores on Saturday, 1 November, designated as Sushi Day, for the “Most venues (multiple locations) to hold simultaneous tuna breakdown demonstrations.” This also helped improve sushi chefs’ skills, and customer numbers remained firm after the event was covered by numerous media outlets.」
The in-restaurant experience combining sushi prepared by skilled chefs, core ingredients, technical expertise and a stage for hospitality produced specific achievements, including simultaneous tuna-cutting shows at 71 restaurants and the setting of a Guinness World Records title. - FY2026-H1RestatedAnnual report
「We have continued to refine the strengths of Sushichoshimaru, namely “sushi prepared by artisans,” “premium bluefin tuna,” “hikarimono,” “expert selection,” and “the stage of hospitality,” while developing products that are more appealing to customers.」
The company continues its operating policy of refining chef expertise, core ingredients, expert fish selection and the stage for hospitality, and linking these strengths to attractive product development. - FY2025-H1RestatedAnnual report
「We renovated 4 restaurants to provide customers with a more comfortable environment and improve operational efficiency.」
The company continues to improve the in-restaurant experience by providing a comfortable restaurant environment and increasing operational efficiency. - FY2023AdvancedAnnual report
「With the aim of reducing waste from discarded products, providing safe and reliable products emphasizing freshness and preparation to order, and creating additional labor capacity through more efficient restaurant operations for use in further increasing the added value of customer service, we completed the rollout of the “Full-Order System” across all restaurants by the end of the fiscal year. This is an ordering method in which customers use touch panels for all items.」
Regarding the provision of high-quality products, customer service and other services, the company has completed the rollout of the Full-Order System across all restaurants and moved to the stage of linking reductions in product waste and more efficient restaurant operations to improved customer-service value. - FY2023-Q1RestatedAnnual report
「In this environment, we thoroughly implemented operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, and」
The company continues to thoroughly implement infection-prevention procedures that prioritize the safety and security of customers and employees. - FY2022-Q3RestatedAnnual report
「We thoroughly implemented operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, including ensuring physical distancing inside restaurants.」
The company continues its policy of prioritizing safety and security through infection-prevention procedures while providing customers with a high-quality in-restaurant experience. - FY2022-Q1RestatedAnnual report
「In this environment, we worked diligently to implement operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, including ensuring physical distancing inside restaurants, and to evolve into a “銚子丸劇場” for the with-COVID era where customers could feel a connection with the restaurant.」
The company continues to evolve its in-restaurant experience for the with-COVID era by maintaining physical distancing and implementing infection-prevention procedures. - FY2021ReframedAnnual report
「The services customers expect have changed dramatically, and the value placed on dining out has shifted from “delicious food” to “products and services that exceed customer expectations” and “the provision of rich value in terms of time.” We will further develop the 銚子丸劇場 concept to a level above what we have achieved before.」
The company has reorganized its previous provision of a high-quality dining experience into an in-restaurant experience for the with-COVID era, including products and services that exceed customer expectations, value in terms of time, and a sense of welcome not hidden behind masks. - FY2021-Q3RestatedAnnual report
「In this environment, we worked diligently to implement operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, and to evolve into a “銚子丸劇場” for the with-COVID era where customers could feel a connection with the restaurant. We also worked to reduce factors discouraging existing customers from visiting.」
The company continues to advance operations that prioritize safety and security and the evolution toward an in-restaurant experience for the with-COVID era, where customers can feel a connection with the restaurant. - FY2021-Q2RestatedAnnual report
「In this environment, we worked diligently to implement operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, and to evolve into a “銚子丸劇場” for the with-COVID era where customers could feel a connection with the restaurant. We also worked to reduce factors discouraging existing customers from visiting.」
The company continues to advance operations that prioritize safety and security and the evolution toward an in-restaurant experience for the with-COVID era. - FY2021-Q1RestatedAnnual report
「We worked diligently to implement operations that prevent infection and transmission, giving top priority to the safety and security of customers and employees, including ensuring physical distancing inside restaurants, and to evolve into a “銚子丸劇場” for the with-COVID era where customers could feel a connection with the restaurant. We also worked to reduce factors discouraging existing customers from visiting.」
The company continues its policy for the with-COVID-era in-restaurant experience through specific operating measures, including maintaining physical distancing and thoroughly implementing infection-prevention procedures. - FY2020ReframedAnnual report
「We will cultivate troupe members who understand people's feelings, further refine warm, personal customer service, and provide authentic products together with an exceptional sense of cleanliness and reassurance. Now is the ideal opportunity to embody and realize our management philosophy of “receiving our customers' gratitude and joy,” and we will evolve into a “銚子丸劇場” for the with-COVID era that no other company can possibly imitate.」
The company has reorganized its longstanding pursuit of a high-quality dining experience, customer service and clean spaces into an in-restaurant experience for the with-COVID era, emphasizing operations that prevent infection and transmission, a sense of cleanliness and reassurance, and connections with customers. - FY2020-Q3RestatedAnnual report
「In these circumstances, to enable customers to experience “a richer life” and “a sense of happiness” through high-quality dining experiences, the company worked to provide safe, reliable and good-value products, a pleasant atmosphere filled with homelike service, and clean, well-maintained spaces. It also worked to increase existing customers’ motivation to visit and attract new customers.」
The company continues to provide a high-quality dining experience through safety and reliability, price-to-value, homelike service and clean spaces. - FY2020-Q2RestatedAnnual report
「In these circumstances, to enable customers to experience “a richer life” and “a sense of happiness” through high-quality dining experiences, the company worked to provide safe, reliable and good-value products, a pleasant atmosphere filled with homelike service, and clean, well-maintained spaces. It also worked to increase existing customers’ motivation to visit and attract new customers.」
The company continues to provide a high-quality dining experience through safety and reliability, price-to-value, homelike service and clean spaces. - FY2020-Q1RestatedAnnual report
「In these circumstances, to enable customers to experience “a richer life” and “a sense of happiness” through high-quality dining experiences, the company worked to provide safe, reliable and good-value products, a pleasant atmosphere filled with homelike service, and clean, well-maintained spaces. It also worked to increase existing customers’ motivation to visit and attract new customers.」
The company continues to provide a high-quality dining experience through safety and reliability, price-to-value, homelike service and clean spaces. - FY2019RestatedAnnual report
「We worked to provide safe, reliable products offering good value for money, a pleasant atmosphere filled with homelike service, and clean spaces kept immaculate through thorough cleaning, while seeking to strengthen existing customers' motivation to visit and attract new customers.」
The company continues to provide a high-quality dining experience through safety and reliability, value for money, homelike service and clean spaces. - FY2019-Q3RestatedAnnual report
「We worked to provide safe, reliable products offering good value for money, a pleasant atmosphere filled with homelike service, and clean spaces kept immaculate through thorough cleaning, while seeking to strengthen existing customers' motivation to visit and attract new customers.」
The company continues to provide a high-quality dining experience through safety and reliability, good value for money, homelike service and clean spaces. - FY2019-Q2ReframedAnnual report
「We worked to provide safe, reliable products offering good value for money, a pleasant atmosphere filled with homelike service, and clean spaces kept immaculate through thorough cleaning.」
The company organizes its longstanding pursuit of freshness, seasonal ingredients, a pleasant restaurant atmosphere and personal customer service as the provision of a high-quality dining experience comprising safety and reliability, good value for money, homelike service and clean spaces. - FY2018Cited as achievedAnnual report
「As a leading company in the gourmet conveyor-belt sushi business, we operate our business with the aim of providing customers with an enjoyable dining experience. In November 2017, we ranked first in overall customer satisfaction in the “Overall Ratings of Food-Service Chains” published by a business magazine.」
The company cites its first-place ranking in overall customer satisfaction as a past achievement related to the “Choshimaru Standard,” product satisfaction and the hospitality provided by its “troupe members.” - FY2018-Q1RestatedAnnual report
「In these circumstances, the company focused on rigorously applying the “Choushimaru Standard” to its products and improving customer service resembling that of Edomae standing sushi restaurants, working to further strengthen its stores.」
The company has reaffirmed its operating policy of strengthening its restaurants by standardizing products and improving personal customer service. - FY2017RestatedAnnual report
「In this environment, we focused on further improving product development and the Choshimaru Theater concept, as well as the personal customer service provided by its “troupe members.”」
The company continues to improve product development and the personal customer service provided through the “銚子丸劇場” concept and its “troupe members.” - FY2017-Q3RestatedAnnual report
「We have focused particularly on implementing QSC thoroughly and worked to restore performance.」
The company continues its operating policy of thoroughly enforcing quality, service and cleanliness at its restaurants, linking this to the recovery of existing-store performance. - FY2017-Q1First statedAnnual report
「To create the “Delicious Stage,” we pursued freshness, “the taste of the sea,” the fishmonger's spirit, the atmosphere of a seaside fishing lodge and carefully selected seasonal ingredients. To complete the “Delicious Stage,” we also consistently provided customer service filled with kindness, consideration and integrity, striving as one company to create restaurants loved by our customers.」
The company explicitly identifies the “Delicious Stage” and its component elements as a specific operating concept for realizing its management philosophy at its restaurants.