Driving Store Visits through Publicity and Web Media

「We have sought to increase customer traffic by directly notifying customers at their favorite stores about recommended products, campaigns and event information.」

「The factor was that promotional activities, including events, media exposure and television commercials, proved effective and same-store sales exceeded the plan.」

「In November, the company achieved a Guinness World Records™ title at 71 stores on Saturday, 1 November, designated as Sushi Day, for the “Most venues (multiple locations) to hold simultaneous tuna breakdown demonstrations.” This also helped improve sushi chefs’ skills, and customer numbers remained firm after the event was covered by numerous media outlets.」

「Through the functions of the “En app,” we have sought to increase customer traffic by directly providing customers at their registered favorite restaurants with information on recommended products, campaigns, events, and other matters.」

「Through the functions of the “En app,” we have sought to increase customer traffic by directly providing customers at their registered favorite restaurants with information on recommended products, campaigns, events, and other matters.」

「The company has sought to improve customer convenience and attract new customers by adding functions to the official Choshimaru “En App,” including recommended menu displays, checking congestion at favorite stores, and queue reservation, while using member data analysis to develop products and services that better meet customer preferences.」

「The company will seek to improve customer convenience and attract new customers by adding functions to the official Choshimaru “En App,” including recommended menu displays, a queueing function, and registration of favorite stores.」

「Revenue totaled ¥21,360 million, up 10.6% year on year, as the sharp recovery in dine-in demand and the establishment of price revisions, together with media coverage on 40 occasions in total over the year, including television appearances, proved effective.」

「On 2 November, the company’s founding date, it released the official Choshimaru “En App,” based on the concept “Stay more connected with Choshimaru, anytime and anywhere.” The app is equipped with unique functions, including a rank system, point redemption, and event and campaign applications, which were not available through the company’s previous LINE app, to enable customers to enjoy its services more fully.」

「The company also held a “Summer Special Campaign” for registered users of the “Choshimaru LINE Membership Card (Mini App),” seeking to expand its membership base and increase the number of repeat customers.」

「In the same month, as the first step toward building infrastructure to directly provide customers who use the company’s stores with information on events and other matters, the company launched a membership service through the “Choshimaru LINE Mini App” (introduced at all stores by the end of March 2023), beginning to build a foundation for new sales methods suited to the digital transformation era.」

「In the same month, as the first step toward building infrastructure to directly provide customers who use the company’s stores with information on events and other matters, the company launched a membership service through the “Choshimaru LINE Mini App” (introduced at 54 stores as of the end of the third quarter of the current fiscal year)」

「Against this backdrop, from June 2022 the company sponsored the “Choshi! Maru! DO de SHOW” segment on the Friday edition of the live bayfm radio program “Shin Radio,” seeking to communicate the appeal of its products to listeners through commercials and exchanges between popular personalities and company employees. In November 2022, it also launched another collaboration project with Sanrio’s popular character Pompompurin as a special founding anniversary initiative, as it had the previous year, seeking to broaden its customer base and increase customers’ motivation to visit stores during the COVID-19 pandemic.」

「From June 2022, the company began placing commercials on bayFM radio and appearing on its live programs, using this new medium to promote Choshimaru’s appeal and event products through exchanges with popular personalities and seeking to increase customers’ motivation to visit stores during the COVID-19 pandemic.」

「In October, as part of the “45th ANNIVERSARY Founding Festival,” the company launched a collaboration project with Sanrio’s popular character Pompompurin, seeking to increase customers’ motivation to visit stores during the COVID-19 pandemic.」

「Going forward, in addition to enhancing the services described above, the company will seek to upgrade its advertising and strengthen and improve the efficiency of its sales capabilities through more effective use of the digital signage introduced at all “Sushi Choshimaru” stores in April 2021.」

「In addition to these initiatives, the company sought to acquire new customers and increase repeat customers’ motivation to visit through stronger use of web media, effective newspaper advertising, expanded electronic payments including QR code payments, and active publicity in business magazines and television programs」

「Regarding sales promotion, the company actively pursued publicity in the media and was featured extensively on nationwide television programs, including “Job Tune” (TBS network). In October 2019, it also challenged new forms of advertising by organizing the “Ultra Founding Festival” in collaboration with Tsuburaya Productions.」

「Regarding sales promotion and advertising, the company will seek to acquire new customers and increase repeat customers’ motivation to visit by continuing to strengthen its use of web media such as LINE, restaurant listing sites, and social media, placing effective newspaper advertisements, actively pursuing publicity in business magazines and television programs, and improving payment convenience by expanding electronic payments, including QR code payments.」

「On the other hand, sales remained solid, particularly in the second half, as the company was featured in business magazines and television programs and its efforts to strengthen sales promotion through web media against this backdrop proved effective.」

「The company maintained profit at approximately the previous year’s level through efforts including reducing print advertising expenses by using web media and cutting utilities costs.」

「The company actively pursued publicity and expanded its use of web media in an effort to heighten customers’ motivation to visit its stores.」