Generating Photo Shoot Volume Through Seasonal Shoots and Campaigns

「The Photography Business focused on securing bookings for the coming-of-age photography and furisode rental service “Furiho,” while also promoting initiatives including the “Early-Bird Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.”」

「The Photography Business focused on securing bookings for the coming-of-age photography and furisode rental service “Furiho,” while also promoting initiatives including the “Early-Bird Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.”」

「In the photography business, we focused on securing bookings for the Furiho coming-of-age photography and furisode rental service, promoted seasonal photography for the Peach and Boys’ Festivals and photography for kindergarten and school entrance and graduation, and on 29 April launched the “Early Shichi-Go-San Photography Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.”」

「To respond to market changes, the Photography Business expanded the areas covered by on-location photography, including shrine-visiting and Shichi-Go-San photography, experimentally opened stores under new formats, and introduced plans selling only photographic images. It also focused on securing reservations for the coming-of-age ceremony photography and furisode rental service (『ふりホ』), promoting pre-coming-of-age-ceremony photo sessions for customers who booked 『ふりホ』, and increasing photography sessions for babies aged 1 or under.」

「In the Photography Business, the Company increased the number of exhibitions held at each store for the coming-of-age ceremony photography and furisode rental service 『ふりホ』, thereby securing more reservations and promoting pre-coming-of-age-ceremony photo sessions. It also promoted measures including the Early-Bird Shichi-Go-San Campaign and Shichi-Go-San kimono rental reservations for outings.」

「In the Photography Business, the Company promoted measures including the Early-Bird Shichi-Go-San Campaign and Shichi-Go-San kimono rental reservations for outings. It also promoted reservations obtained through exhibitions held at each store and pre-coming-of-age-ceremony photo sessions for the coming-of-age ceremony photography and furisode rental service 『ふりホ』.」

「In the photography business, we increased the number of exhibitions held by individual stores for the Furiho coming-of-age photography and furisode rental service from the cumulative first quarter period of the previous fiscal year, focusing on securing further reservations, while promoting seasonal-festival, entrance and enrollment, and elementary school graduation photography. We also launched the “Early Shichi-Go-San Campaign” on 19 April and worked to increase Shichi-Go-San photography volumes.」

「The photography business focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season, as well as Furiho reservations and pre-shoot photography.」

「The photography business continued to focus on securing reservations for the Furiho coming-of-age photography and furisode rental service, while promoting the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.” In addition, from 1 July it introduced Nintendo Co.,Ltd.'s “Super Mario” costumes, dedicated backdrops and photo merchandise.」

「In the photography business, we increased the number of exhibitions held by individual stores for the Furiho coming-of-age photography and furisode rental service, focusing on securing further reservations, while promoting seasonal-festival, entrance and enrollment, and elementary school graduation photography. We also launched the “Early Shichi-Go-San Campaign” on 21 April and worked to increase Shichi-Go-San photography volumes.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season, as well as Furiho reservations and pre-shoot photography.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” among other initiatives, while continuing to focus on securing reservations for the Furiho coming-of-age photography and furisode rental service.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business focused on securing reservations for the Furiho coming-of-age photography and furisode rental service, while promoting entrance and enrollment, elementary school graduation and seasonal-festival photography. In addition, it launched the “Early Shichi-Go-San Campaign” on 21 April and worked to increase Shichi-Go-San photography volumes.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business focused on securing reservations for the Furiho coming-of-age photography and furisode rental service and on pre-shoot photography. It also focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season.」

「In the photography business, all stores were temporarily closed during the cumulative second quarter period of the previous fiscal year following the declaration of a state of emergency to prevent the spread of COVID-19. During the cumulative second quarter period under review, temporary closures were limited to stores in certain regions, and we focused at operating stores on Shichi-Go-San photography, securing reservations for the Furiho coming-of-age photography and furisode rental service, and pre-shoot photography.」

「We focused on entrance and enrollment, elementary school graduation and seasonal-festival photography at stores able to operate, and photography volumes exceeded the year-earlier period.」

「To further increase coming-of-age photography volumes, on 15 January 2021 we expanded nationwide the “Furiho coming-of-age photo and furisode rental service,” which had been offered in the previous fiscal year in urban areas including the Tokyo metropolitan area at a uniform price of ¥99,800 and combined coming-of-age pre-shoot photography with furisode rentals.」

「The photography business operated after implementing measures to prevent COVID-19 infections. As in the cumulative second quarter period, we provided various photography services to customers who had been unable to visit during the temporary closures, while focusing on Shichi-Go-San photography and Shichi-Go-San outing kimono rentals during the peak demand season. We also worked to further increase adult coming-of-age photography volumes through the “Furiho coming-of-age photo and furisode rental service,” launched in January 2020.」

「In the photography business, we promoted entrance and enrollment, elementary school graduation and seasonal-festival photography, but photography volumes fell below the year-earlier period because people were asked to refrain from going out to prevent the spread of COVID-19 and all stores were temporarily closed following the declaration of a state of emergency to prevent the virus from spreading.」

「For Shichi-Go-San photography, which had entered its peak demand season, the photography business continued the “Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental” from the previous fiscal year. It also held “Baby Model Debut” and “Baby Costume and Bare-Baby Photo Sessions” to increase photography volumes for babies aged 1 year and under. In addition, it held a limited-time Disney campaign timed to the release of “Frozen 2” to further increase photography volumes.」

「In the photography business, we promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” which began in May, and held the “Reiwa Commemoration Baby Smile Campaign” to mark the change to the new era name Reiwa, as well as limited-time Disney campaigns timed to the releases of “Aladdin,” “Toy Story 4” and “The Lion King,” to further increase photography volumes.」

「In the photography business, we promoted entrance and enrollment, elementary school graduation and seasonal-festival photography, including the Peach Festival and Boys' Festival, and launched the “Early Shichi-Go-San Campaign” on 1 May and “Shichi-Go-San Outing Kimono Rental Reservations” on 9 May. In addition, to further increase volumes, we held an “Easter Campaign” and a limited-time Disney campaign timed to the release of the film “Dumbo.”」

「The photography business expanded elementary school graduation hakama rentals to all stores and worked to increase graduation photography volumes. It also held “Costume Carnival” for babies aged 3 months to 1 year and 1 month to increase baby photography volumes. For Shichi-Go-San photography, which accounts for approximately 40% of annual net sales, it continued the “Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental” from the previous fiscal year, and implemented the “Papa and Mama Kimono Photo Plan,” among other initiatives, enabling traditional Japanese-style photographs to be taken with children, to further increase photography volumes.」

「For Shichi-Go-San photography, which had entered its peak demand season, the photography business continued the “Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental,” as in the previous fiscal year. It also prepared adult-size kimonos and implemented the “Papa and Mama Kimono Photo Plan,” among other initiatives, enabling customers to have traditional Japanese-style photographs taken with their children, and worked to further increase photography volumes.」

「In the photography business, we promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” which began in May, and held “Model Experience Photo Sessions” for children aged 0 to 10 and “Costume Carnival” for babies aged 3 months to 1 year and 1 month, working to further increase photography volumes.」

「In the photography business, we promoted entrance and enrollment photography and seasonal-festival photography, including the Peach Festival and Boys' Festival, and launched the “Early Shichi-Go-San Campaign” on 1 May and “Shichi-Go-San Outing Kimono Rental Reservations” on 10 May. In particular, during the first quarter of the current consolidated cumulative period, we expanded hakama rentals for elementary school graduation to all stores and worked to increase graduation photography volumes. We also held “Costume Carnival” for babies aged 3 months to 1 year and 1 month to further increase baby photography volumes.」

「To further expand new demand and market share, the photography business strengthened entrance and enrollment photography and elementary school graduation photography by expanding the number of stores offering school-entry suit and dress rentals, which had been well received in the previous consolidated fiscal year, and the number offering hakama rentals for elementary school graduation. We also sought to increase photography volumes by holding the “1/2 Coming-of-Age Ceremony Campaign” for children turning 10. For Shichi-Go-San photography, which accounts for approximately 40% of annual net sales, we implemented the “Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental,” prepared adult-size kimonos, and implemented the “Papa and Mama Kimono Photo Plan” at approximately 450 stores, allowing parents to have traditional Japanese-style photographs taken with their children, to further increase photography volumes.」

「Shichi-Go-San photography accounts for approximately 40% of annual net sales. In addition to the “Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental,” the photography business prepared adult-size kimonos and implemented the “Papa and Mama Kimono Photo Plan” at approximately 450 stores, allowing parents to have traditional Japanese-style photographs taken with their children, and worked to further increase photography volumes.」

「In the photography business, we sought to increase photography volumes by implementing the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations” initiatives, as in the previous year. We also held the “1/2 Coming-of-Age Ceremony Campaign” for 10-year-olds and the “Respect for the Aged Day and Grandchildren's Day Campaign,” among others, to further increase photography volumes.」

「In the photography business, we promoted entrance and enrollment photography and Boys' Festival photography, as in the previous year, and launched the “Early Shichi-Go-San Campaign” on 1 May and “Shichi-Go-San Outing Kimono Rental Reservations” on 11 May. We also held the “100% Baby Smile Campaign” for children aged 3 to 7 months and worked to increase the number of baby shoots.」

「In the photography business, we sought to increase photography volumes by holding the “Entrance and Enrollment Campaign,” the “Peach Festival Campaign” and the “1/2 Coming-of-Age Ceremony Campaign” for children turning 10, all of which had also been held the previous year. As a result, photography volumes at all stores, including franchise stores, were 102.9% of the year-earlier period, while volumes at existing stores open for more than one year were 100.2%.」

「To further expand new demand and market share, the photography business expanded the number of stores offering the school-entry suit and dress rental service, which had been well received in the previous fiscal year, and strengthened entrance and enrollment photography. It also ran campaigns titled “Peach Festival” and “Carp Streamer Festival” for the Peach Festival and Boys' Festival, respectively, to increase volumes.」

「In the photography business, we sought to increase volumes by implementing the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental” initiatives, as in the previous year. We also offered “MyHistory Photo” as a bonus product for the Shichi-Go-San direct-mail promotion, which had been well received the previous year.」

「In the photography business, we promoted entrance and school enrollment photography as the main entrance and enrollment season began, and launched the “Early Shichi-Go-San Campaign” on 1 May and “Shichi-Go-San Outing Kimono Rental Reservations” on 12 May. As in the previous year, weekday rentals under the Shichi-Go-San outing kimono rental program were offered free of charge, contributing to the number of early Shichi-Go-San shoots. In addition, because we have absolute confidence in our ability to capture children's smiles, we held the “We Guarantee to Capture Your Baby's Smile Campaign” in June, as we did the previous year, and worked to increase the number of baby shoots.」