Studio Alice will begin airing a Shichi-Go-San web commercial featuring Motohiro Hata (秦基博)'s song “Ai” on 24 September 2026. The commercial captures special family moments in photographs and presents them in a documentary-style format.
Studio Alice has produced 3 Shichi-Go-San web commercials and will begin airing them sequentially from 24 September 2026. The song is Motohiro Hata (秦基博)'s “Ai,” and, together with the Shichi-Go-San brand tagline “Seeing you for the first time,” the commercials capture children's special moments in photographs.
The commercials were filmed in a documentary format to express moments that can be encountered only by having photographs taken at a portrait studio, in an era when people casually record everyday life on their smartphones. Through expressions during the shoots and small interactions with family members, they portray the unique “first-time 모습” that can be seen at Studio Alice.
The feelings conveyed in the song “Ai” aligned with Studio Alice's desire to preserve family moments as photographs, leading to its selection as the song for the web commercials. Motohiro Hata (秦基博) commented that he was pleased to have his song selected for the commercials.
As part of the campaign, tickets to the Kanagawa show of Motohiro Hata (秦基博)'s 20th anniversary concert will be awarded by lottery to 10 pairs, or 20 people, among those who have a Shichi-Go-San photo session at Studio Alice and post about it on social media between 1 January and 29 October 2026. The performance will be held on 8 November 2026 at Pia Arena MM.