Studio Alice’s Shichi-Go-San campaign, “See it for the first time, and you’re there.” The Shichi-Go-San web commercial features “Ai,” a hit song by Motohiro Hata (秦基博), who celebrates the 20th anniversary of his debut this year!

Hata Motohiro (秦基博)'s classic song “Ai” has been selected for スタジオアリス's Shichi-Go-San web commercial, which will begin airing sequentially from 24 September 2026. The commercial takes the form of a drama depicting the moment a family begins through photographs, alongside a campaign giving away tickets to Hata Motohiro (秦基博)'s 20th Anniversary Live.

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The story

スタジオアリス announced that 3 Shichi-Go-San web commercials will begin airing sequentially from 24 September 2026. The featured song is Hata Motohiro (秦基博)'s “Ai,” and the commercials adopt a documentary-style approach that captures children's “first looks” at the photography studio.

Against the backdrop of everyday family life in the smartphone era, the new web commercials convey the intention of preserving the special moments gained through photography at スタジオアリス as photographs rather than video.

At the same time, a campaign will give away tickets by lottery to the “HATA MOTOHIRO 20th Anniversary LIVE.” The campaign is open to 10 pairs, or 20 people, for the Kanagawa performance, and requires a Shichi-Go-San photography booking and an Instagram post.

Information on Shichi-Go-San campaigns, including the dedicated Shichi-Go-San website and limited-time benefits for the 1Day Plan, has also been released, promoting the value of the experience of preserving family growth in photographs over the medium to long term.

At a glance

Featured songHata Motohiro (秦基博)'s “Ai” has been selected for the Shichi-Go-San web commercial, which will begin airing sequentially from 24 September 2026.

Broadcast dateThe new web commercial will begin airing sequentially from Thursday, 24 September 2026.

PrizesA lottery will give away 10 pairs of tickets, or 20 tickets in total, to the Kanagawa performance of Hata Motohiro's 20th Anniversary Live.

Eligibility requirementsApplicants must have purchased a Shichi-Go-San photography package, follow the official Instagram account with their account set to public, and reside in Japan.

Application periodThe Instagram submission period is from 8 October to 29 October 2026.

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Studio Alice’s Shichi-Go-San campaign, “See it for the first time, and you’re there.” The Shichi-Go-San web commercial features “Ai,” a hit song by Motohiro Hata (秦 基博), who celebrates the 20th anniversary of his debut this year!

The story

Where this came from

Studio Alice’s Shichi-Go-San campaign, “See it for the first time, and you’re there.” The Shichi-Go-San web commercial features “Ai,” a hit song by Motohiro Hata (秦基博), who celebrates the 20th anniversary of his debut this year!