Mitigating seasonal fluctuation risk by smoothing sales activity

「The Photography Business focused on securing bookings for the coming-of-age photography and furisode rental service “Furiho,” while also promoting initiatives including the “Early-Bird Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.”」

「「早撮り七五三キャンペーン」及び「七五三お出かけ着物レンタル予約」施策等を推進いたしました。」

「記念撮影と神社へのお参りが一日でできる、七五三1Dayプランがおすすめです。」

「On 29 April, we launched the “Early Shichi-Go-San Photography Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations.”」

「To mitigate this risk even slightly, in addition to promoting shrine-visit and 100-day photography, we have introduced "Happy Birthday Shichi-Go-San" (Shichi-Go-San photography taken on a child's birthday) and promoted early Shichi-Go-San photography from May to level sales, and the effects are clearly emerging. We will continue to place even greater emphasis on these initiatives to avoid this risk.」

「The Company promoted initiatives including the "Early Shichi-Go-San Campaign" and "Shichi-Go-San Outing Kimono Rental Reservations."」

「The Photography Business promoted initiatives including the "Early Shichi-Go-San Campaign" and "Shichi-Go-San Outing Kimono Rental Reservations."」

「The Company also began the "Early Shichi-Go-San Campaign" on 19 April and worked to secure Shichi-Go-San photography sessions.」

「The photography business focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season, as well as Furiho reservations and pre-shoot photography.」

「The Company promoted initiatives including the "Early Shichi-Go-San Campaign" and "Shichi-Go-San Outing Kimono Rental Reservations."」

「The Company also began the "Early Shichi-Go-San Campaign" on 21 April and worked to secure Shichi-Go-San photography sessions.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season, as well as Furiho reservations and pre-shoot photography.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” among other initiatives, while continuing to focus on securing reservations for the Furiho coming-of-age photography and furisode rental service.」

「In addition, the Company began the "Early Shichi-Go-San Campaign" on 21 April and worked to secure Shichi-Go-San photography sessions.」

「After thoroughly implementing measures to prevent COVID-19 infections, the photography business focused on securing reservations for the Furiho coming-of-age photography and furisode rental service and on pre-shoot photography. It also focused on securing Shichi-Go-San photography and outing kimono rental demand during the peak season.」

「At stores able to operate, the Company focused on Shichi-Go-San photo shoots, securing bookings for the “Furiho” coming-of-age photo and furisode rental service, and pre-coming-of-age photo shoots.」

「We focused on entrance and enrollment, elementary school graduation and seasonal-festival photography at stores able to operate, and photography volumes exceeded the year-earlier period.」

「To mitigate this risk even slightly, in addition to promoting shrine-visit and 100-day photography, we have introduced "Happy Birthday Shichi-Go-San" (Shichi-Go-San photography taken on a child's birthday) and promoted early Shichi-Go-San photography from April to level sales, and the effects are clearly emerging.」

「The Photography Business operated while implementing measures to prevent COVID-19 infections. As in the cumulative consolidated period through the second quarter, it provided various photography services to customers who had been unable to visit during the temporary closures, while focusing on Shichi-Go-San photography and Shichi-Go-San outing kimono rentals during the peak demand season.」

「The Photography Business worked to promote photography for kindergarten and school enrollment, graduation from kindergarten and school, and seasonal celebrations.」

「In the photography business, we promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” which began in May, and held the “Reiwa Commemoration Baby Smile Campaign” to mark the change to the new era name Reiwa, as well as limited-time Disney campaigns timed to the releases of “Aladdin,” “Toy Story 4” and “The Lion King,” to further increase photography volumes.」

「The Photography Business promoted photography for kindergarten and school enrollment, graduation from kindergarten and school, and seasonal celebrations, including Momo no Sekku and Tango no Sekku, and began the "Early Shichi-Go-San Campaign" on 1 May and "Shichi-Go-San Outing Kimono Rental Reservations" on 9 May.」

「To mitigate this risk even slightly, in addition to promoting shrine-visit and 100-day photography, we have introduced "Happy Birthday Shichi-Go-San" (Shichi-Go-San photography taken on a child's birthday) and promoted early Shichi-Go-San photography from May to level sales, and the effects are clearly emerging. We will place even greater emphasis on these initiatives this fiscal year to avoid this risk.」

「In the photography business, we promoted the “Early Shichi-Go-San Campaign” and “Shichi-Go-San Outing Kimono Rental Reservations,” which began in May, and held “Model Experience Photo Sessions” for children aged 0 to 10 and “Costume Carnival” for babies aged 3 months to 1 year and 1 month, working to further increase photography volumes.」

「The "Early Shichi-Go-San Campaign" began on 1 May, followed by reservations for "Shichi-Go-San Outing Kimono Rentals" from 10 May.」

「To mitigate this risk even slightly, in addition to promoting shrine-visit and 100-day photography, we have introduced "Happy Birthday Shichi-Go-San" (Shichi-Go-San photography taken on a child's birthday) and promoted early Shichi-Go-San photography from May to level sales, and the effects are clearly emerging. We will place even greater emphasis on these initiatives this fiscal year to avoid this risk.」

「The Photography Business sought to increase the number of photography sessions, as in the previous year, by implementing the "Early Shichi-Go-San Campaign" and the "Shichi-Go-San Outing Kimono Rental Reservations" initiative.」

「The "Early Shichi-Go-San Campaign" began on 1 May, followed by reservations for "Shichi-Go-San Outing Kimono Rentals" from 11 May.」

「Shichi-Go-San commemorative photography is concentrated in the fourth quarter and accounts for approximately 36% of annual revenue. If circumstances arise during this period that make photography and related services difficult to provide, the impact on the Company's performance will be significant. To mitigate this risk even slightly, in addition to promoting shrine-visit and 100-day photography, we have introduced "Happy Birthday Shichi-Go-San" (Shichi-Go-San photography taken on a child's birthday) and promoted early Shichi-Go-San photography from May to level sales, and the effects are clearly emerging.」