スタジオアリス has released 3 Shichi-Go-San web commercials featuring Hata Motohiro’s (秦 基博) song “Ai.” Airing begins progressively from 24 September 2026, and a ticket giveaway campaign for the 20th anniversary live concert will be held from 8 October.
スタジオアリス produced 3 Shichi-Go-San web commercials featuring Hata Motohiro’s (秦 基博) song “Ai” and began airing them progressively from Thursday, 24 September 2026. The commercials, themed around “special moments captured in photographs,” depict the family’s feelings by contrasting the milestone of Shichi-Go-San with children’s images on a smartphone.
As part of its future promotion, a campaign offering tickets to Hata Motohiro’s (秦 基博) 20th anniversary live concert by lottery will be held from Thursday, 8 October. To apply, users must follow the official スタジオアリス Instagram account, post on social media and add the specified hashtags.
The commercials consist of 3 stories: “Kiichan,” a 3-year-old girl; “Yuzuki,” a 5-year-old boy; and “Sorato,” a 3-year-old boy. Each depicts a family’s desire to preserve the moment of Shichi-Go-San as a photograph. The message of love conveyed by the song is expressed as a universal theme.
Information on benefits for Shichi-Go-San includes 10 major benefits and the Shichi-Go-San 1-Day plan. During the campaign period, customers may also have the opportunity to receive photographs with a window-cut frame.