Three types of Shichi-Go-San Web commercials featuring Motohiro Hata’s (秦 基博) song “Ai” will begin airing sequentially from 24 September 2026 at STUDIO ALICE Co.,Ltd. A campaign offering tickets to Motohiro Hata’s (秦 基博) 20th-anniversary live concert will also be held to mark the occasion.
STUDIO ALICE Co.,Ltd. will begin airing three types of Shichi-Go-San Web commercials featuring Motohiro Hata’s (秦 基博) hit song “Ai” sequentially from 24 September 2026. The commercials use “Seeing You for the First Time, With You Here” as their brand tagline and focus on family photographs.
The Web commercials are structured as documentaries following families having Shichi-Go-San photographs taken. Motohiro Hata (秦 基博) commented that he was pleased that “Ai,” a song that is also important to him, had been selected for the commercials.
At the same time, a campaign will be held offering tickets to the “HATA MOTOHIRO 20th Anniversary LIVE.” Through Instagram, applicants who have had Shichi-Go-San photographs taken and purchased at STUDIO ALICE Co.,Ltd. and who submit related social media data or behind-the-scenes photographs will be entered into a lottery for live-concert tickets. Applicants must follow the official account and post using 3 hashtags.
As Shichi-Go-San benefits, 10 special benefits and a 1-Day Plan are being offered. During the campaign period, users will also receive a special benefit of a Shichi-Go-San window frame with a photograph.