Improving Membership Program Convenience and Encouraging Repeat Visits
First written in FY2018-Q1. 13 of 21 entries say "Advanced", first in FY2018-Q2. Latest entry: 2026-10-23.
1 other company's latest entry also says "Advanced".
- 2026-10-23AdvancedManagement Planning
「店舗と EC を一体で運営する体制づくりを進めております。」
店頭受取、在庫連携、商品訴求の統一を通じ、会員・顧客接点の一体運用へ進めている。 - FY2027-H1AdvancedAnnual report
「As part of measures to improve customer satisfaction, we held member fairs in March, April and June. We also focused on various promotional measures linked to seasonal events, including "Hare no Hi" proposals addressing occasion-based demand and the "COOL Festival" offering summer office-casual suggestions, in an effort to increase customer visits.」
Member fairs were held in several months and developed into measures to encourage repeat visits and attract customers in conjunction with seasonal events, including "Hare no Hi" proposals and the "COOL Festival." - 2026-07-08AdvancedEarnings
「In promotions, we sought to improve customer satisfaction by improving the store environment and customer service, while also reviewing customer service benefits to acquire new customers and increase visit frequency among existing customers.」
The company described reviewing customer service benefits as a measure to acquire new customers and increase visit frequency. - FY2026AdvancedAnnual report
「In sales promotion, we substantially revised the membership programme, shifting from measures centred on distributing conventional coupons and discounts to product-focused initiatives and promotions using Takakyu Points awarded according to the purchase amount.」
Revised the membership programme from a focus on coupons and discounts to product-focused initiatives and the use of Takakyu Points linked to purchase amounts. - 2026-04-10OtherEarnings presentation
「The decline in member traffic caused by changes to member promotions could not be offset by the increase in app members and other factors, leaving cumulative customer traffic at 91.4% of the previous year.」
The increase in app members and other measures did not offset the decline in member traffic following changes to member promotions. - FY2026-H1AdvancedAnnual report
「In sales promotion, we substantially revised the membership programme, shifting from measures centred on distributing conventional coupons and discounts to product-focused initiatives and promotions using Takakyu Points awarded according to the purchase amount.」
For the membership programme and encouraging repeat visits, revised sales-promotion methods from a focus on coupons and discounts to product-focused initiatives and the use of Takakyu Points linked to purchase amounts. - FY2025-Q1AdvancedAnnual report
「In sales, the company worked to improve customer service by enhancing the Style Coordinator Points program and distributing customer-service videos featuring top performers in outfit coordination sales.」
For membership and points services, improved the Style Coordinator Points programme and implemented its operation in conjunction with enhanced customer service capabilities. - FY2024-Q1AdvancedAnnual report
「The company also changed its email-distribution structure and strengthened the use of marketing-automation emails, seeking to improve convenience by distributing content tailored to customer characteristics.」
For member services and encouraging repeat visits, changed the email distribution system and strengthened the use of marketing automation emails tailored to customer characteristics. - FY2022-Q3RestatedAnnual report
「The company strongly promoted the acquisition of new app members and worked to promote sales and improve convenience through digital communications.」
Continues to acquire new app members and improve sales promotion and convenience through digital communications as measures for the membership programme and encouraging repeat visits. - FY2022-Q2RestatedAnnual report
「The company strongly promoted the acquisition of new app members and worked to promote sales and improve convenience through digital communications.」
Continues to acquire new app members and improve sales promotion and convenience through digital communications as measures for the membership programme and encouraging repeat visits. - FY2022-Q1RestatedAnnual report
「As a customer-retention initiative, the company strongly promoted the expansion of its app membership and worked to promote sales and improve convenience through digital communications.」
Continues to expand app membership and improve sales promotion and convenience through digital communications. - FY2021-Q3AdvancedAnnual report
「We streamlined and integrated the membership programmes and sought to expand membership and encourage repeat visits by enhancing member benefits and reviewing them to make them more appealing, including through the introduction of Takakyu Points.」
Made membership programme benefits more concrete by streamlining and integrating the programmes and introducing Takakyu Points, with measures to expand membership and encourage repeat visits. - FY2020RestatedAnnual report
「For its smartphone app, the company enhanced functionality by providing access to purchase histories and personalized information, as well as digitizing member coupons so that users can check the available balance at any time. It focused on acquiring new app members by improving convenience and promoting sales more effectively.」
Continues to improve convenience and sales promotion through app membership growth, purchase history access, personalised information and digitised coupons. - FY2020-Q3AdvancedAnnual report
「We enhanced functionality, including by digitising coupons for members so that the available amount can be checked at any time, and focused on acquiring new app members through improved convenience and effective sales promotion.」
Added a function enabling the available amount to be checked at any time through the digitisation of coupons, and expanded member services and repeat-visit and sales-promotion initiatives. - FY2020-Q2RestatedAnnual report
「Focused on acquiring new app members through enhanced app functionality, including purchase history access and personalised information, thereby improving convenience and conducting effective sales promotion.」
Continues to acquire new app members and improve member service convenience through purchase history access and personalised information. - FY2020-Q1RestatedAnnual report
「We also focused on expanding app membership and worked to enable customers to view their purchase histories and receive appealing information tailored to each individual by collecting data on customer behavior and product characteristics, as well as enhancing the functions of our own app to make it easier to view and use.」
Continues to expand the app membership base and improve member service convenience through purchase history access, personalised information and enhanced app functionality. - FY2019-Q3AdvancedAnnual report
「We focused on increasing mobile app membership and promoted store visits and traffic to the e-commerce site by providing product information, sales announcements and coupons, among other initiatives.」
Expanded member services and repeat-visit initiatives by growing the mobile app membership base and using coupons and other measures to encourage store visits and direct customers to e-commerce. - FY2018AdvancedAnnual report
「For the membership programme, we enhanced the content of email newsletters, sought to increase new member registrations, and laid the groundwork for wider adoption of the mobile app launched in March 2018. We also sought to maintain and expand membership by reviewing member benefits to make them more convenient and appealing, while encouraging repeat visits by non-member customers through the distribution of shopping vouchers and other measures.」
Expanded measures to retain and grow membership and encourage repeat visits by combining email newsletters, a mobile app, revised member benefits and shopping voucher distribution to non-members. - FY2018-Q3AdvancedAnnual report
「We reviewed the membership programme benefits to make them more convenient and appealing, and promoted membership growth. At the same time, we promoted repeat visits by non-member customers, including through the distribution of shopping vouchers.」
Continued reviewing the membership programme benefits, explicitly promoted membership growth, and encouraged repeat visits by distributing shopping vouchers to non-members. - FY2018-Q2AdvancedAnnual report
「For the membership programme, we reviewed the benefits to make it more convenient and appealing. At the same time, we sought to encourage repeat visits by non-member customers, including through the distribution of shopping vouchers.」
Continued reviewing the membership programme benefits and implemented a specific repeat-visit initiative for non-member customers by distributing shopping vouchers. - FY2018-Q1First statedAnnual report
「For the membership programme, we revised the benefits, including shopping voucher benefits, to further improve convenience and appeal. At the same time, we sought to encourage repeat visits by customers who were not members.」
Introduces as new measures a revision of the membership programme through a review of shopping voucher benefits and efforts to encourage repeat visits by non-member customers.