Strengthening online shop operations and expanding store openings

「In e-commerce, we pursued structural reforms aimed at improving the operating profit margin and securing operating profit through a fundamental overhaul of the earnings structure. Specifically, in addition to suspending unprofitable e-commerce sites, reviewing the sales period and tightening inventory management, we took measures including restraining promotional discounts, focusing on improving profit margins and profitability.」

「In e-commerce, in addition to continuing to disseminate information through our TikTok account, we used Instagram to introduce products and propose styling ideas, seeking to raise brand awareness, acquire new customers and strengthen customer acquisition. We also promoted SEO (search engine optimization) as a customer acquisition initiative, working to secure a stable flow of visitors from search engines.」

「In e-commerce, the company launched the new DRAW brand on the ZOZOTOWN site in August. To build brand awareness, it promoted the brand through related newspapers and online media.」

「In e-commerce, the company implemented measures to increase search-driven visits, including by releasing feature content on products tailored to changes in the business environment.」

「The company also made broad improvements to enhance services, including expanding the product search and notifications functions of the タカキュー app and the functions of its customer service center.」

「In promotions, the company strengthened its use of social media advertising on Facebook, Instagram and YouTube, while enriching customer-service content using generative AI in e-commerce.」

「In e-commerce, within an “OMO environment” (Online Merges with Offline) in which customers can use physical stores and e-commerce seamlessly, the company introduced new spring products early, and suits and casual trousers performed well.」

「In e-commerce, the company sought to improve convenience and visibility by expanding payment methods and prominently featuring popular products by category for each season.」

「In e-commerce, the company expanded the range of alterations it could provide to meet customer needs and sought to improve convenience by further expanding payment methods.」

「In sales, the company focused on strengthening combined sales with e-commerce by conducting store trials centered on an “OMO environment” (Online Merges with Offline), including fully remodeling the イオンモール橿原店. It also sought to expand e-commerce sales by sending direct mail to members with no prior e-commerce purchases and members of withdrawn セマンティック・デザイン stores.」

「In sales, the company conducted store trials focused on an “OMO environment” (Online Merges with Offline), in which customers can use physical stores and e-commerce seamlessly, and sought to strengthen combined sales with e-commerce. In addition, to improve e-commerce convenience and help customers choose products, the company expanded its online advisory service and strengthened remote customer service and telephone support in response to customer inquiries, implementing measures to improve customer satisfaction.」

「The online shop released “Kisekae,” a virtual fitting room that enables customers to check outfit coordination while shopping, and sought to further increase sales.」

「The company conducted store trials focused on an “OMO environment” (Online Merges with Offline), in which customers can use physical stores and e-commerce seamlessly, and sought to strengthen combined sales with e-commerce. It also strengthened its push-notification system to improve e-commerce convenience and implemented measures to increase effective approaches to customers.」

「In its e-commerce business, to improve customer convenience and establish a sales structure that does not rely on store inventory, the company promoted customer service and sales by store staff in an “OMO environment” (Online Merges with Offline), using training videos to enable customers to use physical stores and e-commerce seamlessly. To further improve e-commerce convenience, it also enhanced screens, including by changing display tabs, and revamped the business-products section of its online site to enable product searches through dedicated pages for each item.」

「As part of its sales strategy in light of the continuing impact of COVID-19, the company promoted e-commerce customer service by store staff to create an “OMO environment” in which customers can use physical stores and e-commerce interchangeably, seeking to improve customer convenience and efficiency through a sales structure that does not rely on store inventory. In its e-commerce business, the company focused on “STAFF START,” a customer-service model that enables customers to purchase online products coordinated by store staff, and sales continued to perform steadily.」

「In its e-commerce business, the company focused on “STAFF START,” a customer-service model that enables customers to purchase online products coordinated by store staff, and sales continued to perform steadily.」

「In its e-commerce business, the company focused on “STAFF START,” a customer-service model that enables customers to purchase online products coordinated by store staff. Store staff actively promoted e-commerce sales, and sales continued to grow steadily as the company achieved an omnichannel model.」

「As part of its digital transformation, the company revamped its mobile app and enhanced its integration with the online shop, improving convenience and enriching its content.」

「As part of its digital transformation, the company sought to expand purchasing opportunities and e-commerce sales by sending direct mail with dedicated coupons and distributing coupons at stores. It also provided seamless services linking stores and e-commerce, including by enclosing store-specific coupons when shipping e-commerce orders, and worked to advance its omnichannel model. Against this backdrop, e-commerce sales grew steadily, increasing 63.4% year on year.」

「As part of its digital transformation, the company sought to expand purchasing opportunities and e-commerce sales by sending direct mail with dedicated coupons and distributing coupons at stores. It also provided seamless services linking stores and e-commerce, including by enclosing store-specific coupons when shipping e-commerce orders, and worked to advance its omnichannel model.」

「To expand e-commerce sales, the company developed an attractive product range including exclusive products. On its own site, it further enhanced explanations of product features and functions using video, creating a shopping environment closer to the in-store experience and seeking to increase sales. In addition to establishing a system for collecting purchased products at stores, the company sought to further improve convenience by introducing a mechanism enabling customers to simulate the purchase of an order suit.」

「To expand e-commerce sales, the company developed an attractive product range including exclusive products. On its own site, it further enhanced explanations of product features and functions using video, creating a shopping environment closer to the in-store experience and seeking to increase sales. It also established a system for customers to collect purchased products at stores, making the service more convenient.」

「To expand e-commerce sales, the company developed an attractive product range including exclusive products. On its own site, it further enhanced explanations of product features and functions using video, creating a shopping environment closer to the in-store experience and seeking to increase sales.」

「To expand e-commerce sales, the company planned and sold online-shop-exclusive products tailored to market characteristics.」

「Developing online-shop-exclusive products tailored to market characteristics」

「To achieve further growth in e-commerce, the company integrated and revamped its online shop and former corporate website to strengthen customer acquisition. It also focused on expanding its mobile app membership, promoting store visits and directing customers to the e-commerce site by providing product information, sale notifications and coupons.」

「To achieve further growth in e-commerce, the company integrated and revamped its online shop and former corporate website to strengthen customer acquisition.」

「To achieve further growth in e-commerce, the company fully revamped its online shop to optimize the purchase journey, introduced marketing automation, and began selling through other companies’ online shops.」

「The company will promote the shift to an omnichannel model by revamping its online shop and customer management system, which will improve product recommendation capabilities and usability and will be operational from March 2018.」

「At the online shop, the system enabling the company to handle product listings entirely in-house became fully operational, and the company added a fitting-reservation function at designated stores. It also focused on driving e-commerce sales, including by expanding its product range on new fashion sites, and worked to improve customer convenience.」

「At the online shop, the company added a store fitting-reservation function, while focusing on driving e-commerce sales, including by expanding its product range on new fashion sites, and worked to improve customer convenience.」

「At the online shop, the system enabling the company to handle product listings entirely in-house became fully operational. In addition, the company focused on driving e-commerce sales, including by expanding its product range on new fashion sites, and worked to improve customer convenience.」

「At the online shop, a system enabling the company to handle product listings entirely in-house was established, and the company also began selling through new sites.」