IT-Enabled Member Services and One-to-One Marketing

「In addition to continuously disseminating product information through SNS platforms such as TikTok and Instagram, we distributed press releases, placed new products in magazines and actively provided clothing for use in styling.」

「In e-commerce, in addition to continuing to disseminate information through our TikTok account, we used Instagram to introduce products and propose styling options, seeking to improve brand awareness, acquire new customers and strengthen traffic generation.」

「The company also made broad improvements to enhance services, including expanding the product search and notifications functions of the タカキュー app and the functions of its customer service center.」

「In promotions, the company strengthened its use of social media advertising on Facebook, Instagram and YouTube, while enriching customer-service content using generative AI in e-commerce.」

「For promotions, the company ran video advertisements on YouTube and Instagram for features on spring suits for special occasions and its Freshers Fair.」

「In promotions, the company revamped its methods by integrating offline promotions, such as point-of-purchase materials, posters, and brochures, with digital promotions, such as landing pages, banners, and video advertising. It also used AI models in advertising to deliver flexible messaging and worked to achieve stronger results through more thorough measurement of effectiveness.」

「The company also changed its email-distribution structure and strengthened the use of marketing-automation emails, seeking to improve convenience by distributing content tailored to customer characteristics.」

「• Deepen customer retention through an enhanced membership strategy Further strengthen new-member acquisition Further strengthen app integration Further intensify digital approaches」

「The company strengthened its e-commerce push-notification system to improve convenience and increase the number of effective approaches to customers.」

「The company strongly promoted the acquisition of new app members and worked to promote sales and improve convenience through digital communications.」

「The company strongly promoted the acquisition of new app members and worked to promote sales and improve convenience through digital communications.」

「As a customer-retention initiative, the company strongly promoted the expansion of its app membership and worked to promote sales and improve convenience through digital communications.」

「As part of its digital transformation, the company renewed its mobile app to expand e-commerce sales, improve integration with its online shop, enhance convenience, and enrich its content. It also streamlined and integrated its membership programs and made them more attractive by enhancing member benefits, including the introduction of Takakyu Points, thereby seeking to increase membership and encourage repeat visits.」

「In addition to further upgrading promotional methods based on purchasing histories, the company began using AI for more effective customer approaches. For its smartphone app, the company enhanced functionality by providing access to purchase histories and personalized information, as well as digitizing member coupons so that users can check the available balance at any time. It focused on acquiring new app members by improving convenience and promoting sales more effectively.」

「For its smartphone app, the company enhanced functionality by providing access to purchase histories and personalized information, as well as digitizing member coupons so that users can check the available balance at any time. It focused on acquiring new app members by improving convenience and promoting sales more effectively.」

「The company focused on acquiring new app members by enhancing app functionality, including purchase-history access and personalized information services, thereby improving convenience and promoting sales more effectively.」

「We also focused on expanding app membership and worked to enable customers to view their purchase histories and receive appealing information tailored to each individual by collecting data on customer behavior and product characteristics, as well as enhancing the functions of our own app to make it easier to view and use.」

「• Use data on individual customer behavior and product characteristics to promote conversion into loyal customers through “individual customer marketing” • Improve convenience by enhancing the functions of the company's app • Strengthen sales promotion by accelerating digital investment」

「We focused on increasing mobile app membership and promoted store visits and traffic to the e-commerce site by providing product information, sales announcements and coupons, among other initiatives.」

「To maximize the effectiveness of sales promotion using digital marketing, we continued to promote the shift to an omnichannel model, including by conducting app-download campaigns to acquire mobile app members.」

「We developed and distributed a mobile app as a new means of communicating with customers, enabling them to view their purchase histories and receive appealing information tailored to each individual, thereby improving convenience and promoting the digitalization of sales promotion.」

「For the membership program, we enhanced the content of email newsletters, sought to increase new member registrations, and laid the groundwork for wider adoption of the mobile app launched in March 2018.」

「Evolving member services using IT, delivering promotions and information tailored to each member, and implementing one-to-one marketing through the renewal of the customer management system, among other initiatives」