Development of new content, including new brands and orders

「In particular, to address changing needs resulting from the diversification of business styles, we focused on strengthening coordinated outfit proposals centered on matching separates under the theme of "wearability performance."」

「In e-commerce, the company launched the new DRAW brand on the ZOZOTOWN site in August. To build brand awareness, it promoted the brand through related newspapers and online media.」

「The high-functionality “Happy Function” line, designed to make everyday life and business settings more comfortable, grew into a category accounting for half of sales of casual-related products, with casual trousers performing particularly strongly. The company also ran video advertisements on YouTube and Instagram for the “SUITIST” brand, whose full-scale rollout began in the fall.」

「In terms of products, we sought to enrich our assortment in response to changing consumer needs, including the shift toward office-casual wear accelerated by the new normal. The range of highly functional “Happy Function” products designed to make everyday life and business situations more comfortable performed well.」

「As the company promoted a shift toward made-to-order business products, made-to-order suits, which had performed strongly since the previous fiscal year, recorded same-store sales up 12.7% year on year.」

「Among casual-related products, outerwear struggled, while “Cross Stretch” bottoms, which offer excellent stretch, and sweaters performed strongly.」

「Made-to-order suits performed steadily, with same-store sales up 16.4% year on year, driven by growing demand as well as successful promotions and marketing. Among casual items, “Cross Stretch” bottoms, which offer excellent stretch, performed strongly and gained support as products suitable for a range of lifestyle settings, including on- and off-duty wear, golf, and watching sports.」

「In product planning, the company significantly enhanced functionality and introduced “HAPPY FUNCTION: Clothing that makes you smile just by wearing it,” a product line that incorporates trends while remaining basic and suitable for everyday use. It focused on an assortment of new everyday clothing for enjoying the new lifestyle in comfort, and the line performed strongly.」

「The company conducted market research and sought to enrich its assortment of office-casual wear, made-to-order suits, and other products in response to changing consumer needs.」

「In the “redro” format of its Size Tech business, which uses digital technology to measure body dimensions, the company began offering jackets, trousers, polo shirts, and T-shirts that can also be worn casually, and worked to expand product offerings suited to the new lifestyle.」

「In products, the company revamped its merchandising process by appointing a creative director. In addition to strengthening “THE 3rd WARDROBE: Clothing that supports working people,” it launched the new business format “redro” under its “Size Tech” business, which uses digital technology to measure body dimensions, and began selling made-to-order shirts. It also focused on assortments suited to the new lifestyle, including fashionable and functional masks and miscellaneous goods for enjoying everyday life, as measures against COVID-19.」

「In products, the company revamped its merchandising process by appointing a creative director. It also focused on assortments suited to the new lifestyle, including strengthening “THE 3rd WARDROBE: Clothing that supports working people,” selling various fashionable and functional masks, including those made with cooling-touch, swimwear, and shirt materials, as measures against COVID-19, and expanding miscellaneous goods for enjoying everyday life.」

「In terms of products, we renewed the MD process through the appointment of a creative director, while focusing on strengthening “THE 3rd WARDROBE—Clothing that supports working people” products and rolling out products commemorating our 70th anniversary. Functional-fabric products such as cotton suits suitable for hand ironing performed well.」

「In terms of products, we defined our vision as “a lifestyle-proposal company centered on fashion specialty stores, offering ‘clothing that supports working people.’” We focused on developing products such as business-casual styles suitable for both on- and off-duty wear in response to the casualization of commuting attire, and “THE 3rd WARDROBE,” seeking to establish a business that provides high-quality, high-value-added products at appropriate prices in line with the consumer environment.」

「We continued to strengthen the assortment of business-casual styles suitable for both on- and off-duty wear in response to the casualization of commuting attire, as well as “THE 3rd WARDROBE—Clothing that supports working people,” including products for the autumn season and beyond.」

「The company expanded its assortment under “THE 3rd WARDROBE: Clothing that supports working people,” offering comprehensive men's and women's business-casual styles suited to more casual commuting attire and usable both on and off the job.」

「In products, the company expanded its assortment under “THE 3rd WARDROBE: Clothing that supports working people,” offering comprehensive men's and women's business-casual styles suited to more casual commuting attire and usable both on and off the job.」

「• Offer comprehensive men's and women's business-casual styles suited to the shift toward more casual commuting attire, under the concept “THE 3rd WARDROBE: Clothing that supports working people” • Revamp the private label for the senior market」

「For made-to-order suits, the company began production in China in addition to Japan to expand sales and reduce procurement costs while maintaining its distinctive production system, which can deliver products in as little as one week. Starting with its fall/winter products, the company's private label M.F. Editorial collaborated with Paris Collection designer Atsuro Tayama (田山 淳朗) on men's business items and began selling high-value-added products with carefully selected fabrics, tailoring, and details.」

「In August, we held an advance order event for new autumn/winter made-to-order suits for customers who value attention to detail. In addition, Paris Collection designer Atsuro Tayama (田山淳朗) collaborated with our private brand “M.F.Editorial” on men’s business items, and we began selling high-value-added products featuring meticulous attention to the fabric, tailoring and every detail.」

「In terms of products, we planned and sold suits, jackets and trousers made with “TRABEST,” a lightweight, supple and cool polyester fabric, incorporating features such as washability and 360° stretch.」

「As part of its private-label strategy, the company began rolling out “Alexander Julian (ALEXANDER JULIAN)” in September of Heisei 29. It also focused on brand strategies, including launching the women's casual brand “White Label” at M.F. Editorial and collaborating with Semantic Design and “Shellac.” In addition, it expanded product-specific sales initiatives, including the launch of made-to-order shirt sales, expansion of business-shoe sales areas, and strengthening of formal suits.」

「As part of its private-label strategy, the company began rolling out “Alexander Julian” in September. It also introduced new product offerings, including made-to-order shirts and expanded business-shoe sales areas.」

「The company also began offering made-to-order shirts and expanded its business-shoe sales areas.」

「As new content, the company began taking orders for made-to-order shirts and expanded its business-shoe sales areas. As a result, men's dress shirts and shoes, as well as women's suits and jackets, performed steadily, but」

「Securing new revenue through the development of new content, introducing new brands, and strengthening pattern-made-to-order products and business shoes, among other initiatives」