Review of promotional strategy for the motorcycle purchasing business

「「バリバリ伝説」IPを活用し、テレビCM、交通広告およびPR施策を展開」

「In purchasing, the company strengthened its marketing investment and worked to enhance its brand presence and cultivate its brand image, including by refreshing its television commercial creative content. In addition to the awareness-raising effect of television commercials, the company promoted optimization and operational improvements in web advertising, resulting in customer inquiries remaining firm.」

「Advertising efficiency improved in the first quarter, mainly because television commercial investment was restrained. From the second quarter onward, the company had planned to invest in advertising at the same level as the previous year, as planned, but increased the investment to strengthen purchasing.」

「The company continues to review its advertising activities, and advertising efficiency improved in the first quarter mainly because it restrained television commercial investment. In the second quarter, it had planned to invest in advertising at the same level as the previous year, as planned, but increased the investment to strengthen purchasing.」

「During the second quarter consolidated accounting period, the company significantly restrained advertising expenses to improve profitability, resulting in a year-on-year decline in the number of vehicles purchased, although advertising efficiency improved. It also worked to strengthen in-store purchasing, including customer drop-offs and trade-ins, as well as auction purchasing, both to offset the decline in purchases attributable to advertising and to secure inventory for retail sales. The number of vehicles purchased through these channels increased steadily.」

「Although the company worked to improve advertising efficiency, including by reviewing its advertising creative content, customer inquiries did not increase. In addition, it implemented a promotional campaign during appraisals to increase the number of vehicles purchased and achieved some results, but the results fell short of expectations. In terms of its organizational structure, it also worked to qualitatively review its sales process and strengthen the structure.」

「Although the company actively invested in advertising expenses to improve the shortage in the number of vehicles purchased, it was unable to generate a number of customer inquiries commensurate with the investment because of the insufficient appeal of its purchasing service.」

「Specifically, the company is working on store development, securing inventory for the next period, measures against competitors, selling price reviews and ancillary revenue enhancement, and began investing in response-oriented advertising and campaigns to strengthen purchasing and sales in August.」

「Based on this, the company will invest in persuasive advertising, including creative content, take measures against competitors, review selling prices and strengthen ancillary revenue.」

「The company also strengthened web advertising to maximize the number of high-market-value vehicles purchased.」

「The company also strengthened web advertising to maximize the number of high-market-value vehicles purchased.」

「Based on the above, during the cumulative third-quarter period, procurement of motorcycles enabled us to continue securing high-market-value vehicles, as in the previous fiscal year, through effective advertising, stronger staffing and organizational capabilities, and procurement campaigns.」

「Based on the above, during the cumulative second-quarter period, procurement of motorcycles enabled us to continue securing high-market-value vehicles, as in the previous fiscal year, through effective advertising, stronger staffing and organizational capabilities, and procurement campaigns.」

「In the current fiscal year, to strengthen purchasing capacity, the company optimized the media mix of mass media and promoted effective advertising centered on the web, while seeking to appropriately allocate and expand personnel, strengthen training, reinforce its structure for responding promptly to customer inquiries, and implement campaigns to strengthen purchasing.」

「Based on the above, during the cumulative third-quarter period, we optimized the mass-media mix and promoted effective web-centered advertising to strengthen procurement capabilities. We also sought to optimize and expand staffing and strengthen training, reinforced our structure for responding promptly to customer inquiries, and implemented campaigns to strengthen procurement.」

「From March onward, the spread of COVID-19 led to a decline in customer applications for procurement. In response, we partly reduced advertising spending, postponed campaigns, and shortened store operating hours to prevent the spread of infection, causing the number of vehicles procured to remain weak.」

「To strengthen purchasing capacity, the company is optimizing the media mix of mass media and promoting effective advertising centered on the web, while」

「Specifically, the company streamlined its purchasing operations to secure time to handle high-market-value vehicles, reviewed its staffing structure during the busy season, and promoted advertising activities that evoke バイク王 while pursuing effective advertising centered on the web and optimizing the media mix of mass media.」

「Based on the above, during the cumulative third quarter, the company strengthened its ongoing purchasing operations to secure time to handle high-margin vehicles, reviewed its staffing structure during the busy season, and promoted advertising activities that evoke バイク王 while optimizing the media mix of mass media alongside effective advertising centered on the web. As a result, the volume of high-margin vehicles increased slightly and vehicle quality also improved.」

「Based on the above, during the cumulative second quarter, the company strengthened its ongoing purchasing operations to secure time to handle high-margin vehicles, reviewed its staffing structure during the busy season, and promoted advertising activities that evoke バイク王 while optimizing the media mix of mass media alongside effective advertising centered on the web.」

「The company strengthened its ongoing purchasing operations to secure time to handle high-margin vehicles, reviewed its staffing structure ahead of the busy season, and optimized the media mix of mass media and web advertising while promoting advertising activities that evoke バイク王.」

「In addition, the company is making upfront investments, including campaign expenses, to increase the number of vehicles purchased toward the fourth quarter. In the current fiscal year, it plans to actively promote advertising activities.」

「As measures to enhance purchasing in preparation for strengthening retail sales, the company is optimizing the media mix of mass media and web advertising and implementing campaigns, while」

「In the current fiscal year, the company plans to actively promote advertising activities and increase the number of high-margin vehicles purchased. This reflects the company's current assessment that, although there was a period in prior fiscal years when it reduced advertising expenses from a cost-effectiveness perspective and sought to secure profits in response to declining customer willingness to use its services, this ultimately led to a decline in the number of vehicles purchased and prevented it from securing the profits it had anticipated. It also reflects the recent improvement in customer willingness to use the company's services, which is expected to allow increased advertising investment to raise the number of high-margin vehicles purchased, as well as the importance of securing vehicles for retail sales in achieving its vision and improving profitability.」

「The company strengthened promotion of its mobile purchasing service and optimized the media mix for mass advertising, while also reviewing its ongoing purchasing operations.」

「The company strengthened promotion of its mobile purchasing service and optimized the media mix for mass advertising, while also reviewing its ongoing purchasing operations.」

「In addition, the company conducted advertising activities strongly promoting its mobile purchasing service to secure vehicles in anticipation of expanding retail sales, and」

「The company conducted advertising activities strongly promoting its mobile purchasing service to secure vehicles in anticipation of expanding retail sales, and」

「Regarding the motorcycle purchasing business, although the company reviewed its promotional strategy,」