Maximizing the use of vehicle procurement
First written in FY2016-Q2. 27 of 37 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-09-30.
The whole theme swung hardest in 2017: 1 of 9 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- 2026-09-30AdvancedRevision of earnings forecasts
「In procurement, in addition to securing steady customer touchpoints through marketing initiatives, continued efforts to strengthen sales management and improve sales processes are expected to result in further stabilization of the procurement platform.」
The company expects its procurement platform to stabilize further as it continues to secure customer touchpoints through marketing and improve sales management and sales processes. - FY2026-H1AdvancedAnnual report
「In procurement, we increased marketing investment and worked to improve brand presence and build the brand image by refreshing television commercial creative. In addition to the awareness-raising effect of television commercials, we promoted optimization and operational improvements for web advertising, resulting in a steady level of customer inquiries. We also steadily advanced the sophistication of marketing initiatives using CRM data.」
The company gave concrete form to procurement measures involving refreshed television commercial creative, optimization and operational improvements for web advertising, and the use of CRM data, and states that customer inquiries remained steady. - FY2025RestatedAnnual report
「To offset the decline in vehicles procured caused by advertising restraint and secure inventory for retail sales, we continued to strengthen in-store procurement, including customer drop-offs and trade-ins, as well as auction procurement.」
The company continues measures to secure retail inventory by strengthening in-store procurement and auction procurement outside its advertising channel. - FY2025-H1AdvancedAnnual report
「Advertising efficiency improved in the first quarter, mainly because we restrained television commercial spending. In the second quarter, we had planned to spend on advertising at approximately the previous year's level, but increased spending to strengthen procurement. We also continued to strengthen in-store procurement, including customer drop-offs and trade-ins, and auction procurement to offset the decline in vehicles procured caused by advertising restraint and secure inventory for retail sales. As a result, the decline in the number of vehicles procured was kept minor relative to the reduction in advertising expenses.」
The company improved advertising efficiency by restraining television commercial spending, increased advertising spending in the second quarter, and continued strengthening in-store and auction procurement, keeping the decline in vehicles procured minor relative to the reduction in advertising expenses. - FY2024-Q2AdvancedAnnual report
「To offset the decline in vehicles procured through advertising and secure inventory for retail sales, we worked to strengthen in-store procurement, including customer drop-offs and trade-ins, as well as auction procurement. The number of vehicles procured through these channels increased steadily.」
The company strengthened in-store procurement and auction procurement outside its advertising channel, and states that the number of vehicles procured through both channels increased steadily. - FY2024-Q1WorsenedAnnual report
「Against this backdrop, we worked to increase the number of vehicles procured by improving advertising efficiency and raising the appraisal closing rate. However, despite efforts to improve advertising efficiency, including reviewing advertising creative, customer inquiries did not increase. In addition, although a promotional campaign for appraisals produced a certain effect in an effort to increase procurement volume, the effect was below expectations. We also worked to qualitatively review the sales process and strengthen the organization, but the number of vehicles procured declined from the same period of the previous year.」
Although the company improved advertising efficiency, implemented promotional campaigns, reviewed the sales process, and strengthened its organization, customer inquiries did not increase and the number of vehicles procured declined from the same period of the previous year. - FY2023Decline in the number of vehicles procured and lower closing rateAnnual report
「The decline in the number of vehicles procured was attributable to the fact that, although we actively invested in advertising to address the shortage of procured vehicles, the purchasing service lacked sufficient appeal and failed to generate enough customer inquiries to justify the investment. In addition, the closing rate at the appraisal stage declined slightly because we rigorously enforced cost controls to optimize procurement prices.」
The company states that customer inquiries remained insufficient despite active advertising spending, while the closing rate at the appraisal stage also declined slightly because of strict cost controls. - FY2023-Q2AdvancedAnnual report
「Because our retail business is expected to become a further growth engine, we continue to secure high-market-value vehicles with strong demand in motorcycle procurement. During the first quarter, however, our focus on increasing the number of vehicles procured temporarily caused procurement prices to exceed appropriate levels. During the second quarter, we changed the management indicators used in the procurement process and provided training to improve appraisal accuracy. As a result of enforcing strict cost controls, the excess in procurement prices improved.」
While continuing its policy of securing high-market-value vehicles with strong demand, the company changed management indicators in the procurement process, provided appraisal training, and enforced strict cost controls, improving the excess in procurement prices. - FY2023-Q1RestatedAnnual report
「Because our retail business is expected to become a further growth engine, we continue to secure high-market-value vehicles with strong demand in motorcycle procurement.」
The company continues its procurement policy of securing high-market-value vehicles, particularly those with strong demand. - FY2022AdvancedAnnual report
「In motorcycle procurement, we worked to implement effective advertising and strengthen staffing and organizational capabilities, securing vehicles with particularly strong demand among high-market-value vehicles.」
The company continued to secure high-market-value vehicles with strong demand. Annual procurement amounted to ¥19,138 million, or 123.6% of the previous fiscal year. - FY2022-Q3AdvancedAnnual report
「Based on the above, during the cumulative third-quarter period, the first year of the medium-term management plan, we worked to implement effective advertising and strengthen staffing and organizational capabilities in motorcycle procurement, securing vehicles with particularly strong demand among high-market-value vehicles. We also strengthened web advertising to maximize the number of high-market-value vehicles procured.」
The company secured vehicles with strong demand among high-market-value vehicles and proceeded to strengthen web advertising to maximize the number of vehicles procured. - FY2022-Q2AdvancedAnnual report
「Based on the above, during the cumulative second-quarter period, the first year of the medium-term management plan, we worked to implement effective advertising and strengthen staffing and organizational capabilities in motorcycle procurement, securing vehicles with particularly strong demand among high-market-value vehicles. We also strengthened web advertising to maximize the number of high-market-value vehicles procured.」
In addition to securing vehicles with strong demand among high-market-value vehicles, the company strengthened web advertising to maximize the number of vehicles procured. - FY2022-Q1AdvancedAnnual report
「Based on the above, during the cumulative first-quarter period, the first year of the medium-term management plan, we worked to implement effective advertising and strengthen staffing and organizational capabilities in motorcycle procurement, actively securing vehicles with particularly strong demand among high-market-value vehicles.」
In the first year of the medium-term management plan, the company gave concrete form to procurement measures aimed at securing high-market-value vehicles with stronger demand through advertising and stronger staffing and organizational capabilities. - FY2021AdvancedAnnual report
「In motorcycle procurement, we continued to secure high-market-value vehicles through effective advertising, stronger staffing and organizational capabilities, and procurement campaigns.」
The company continued to secure high-market-value vehicles through advertising, stronger staffing and organizational capabilities, and procurement campaigns. Procurement amounted to ¥15,482 million, or 132.47% of the previous fiscal year. - FY2021-Q3RestatedAnnual report
「Based on the above, during the cumulative third-quarter period, procurement of motorcycles enabled us to continue securing high-market-value vehicles, as in the previous fiscal year, through effective advertising, stronger staffing and organizational capabilities, and procurement campaigns.」
The company continues measures to strengthen procurement capabilities by securing high-market-value vehicles through advertising, stronger staffing and organizational capabilities, and procurement campaigns. - FY2021-Q2RestatedAnnual report
「Based on the above, during the cumulative second-quarter period, procurement of motorcycles enabled us to continue securing high-market-value vehicles, as in the previous fiscal year, through effective advertising, stronger staffing and organizational capabilities, and procurement campaigns.」
The company is reiterating the measures and results of continuously securing high-market-value vehicles through advertising, stronger staffing and organizational capabilities, and procurement campaigns. - FY2021-Q1AdvancedAnnual report
「Based on the above, during the cumulative first-quarter period, we continued to secure high-market-value motorcycles, as in the previous fiscal year, and the average selling price per vehicle continued to rise.」
The company continued to secure high-market-value vehicles, contributing to an increase in the average selling price per vehicle. - FY2020AdvancedAnnual report
「The results of procurement for the fiscal year by segment are as follows.」
Procurement in the motorcycle business amounted to ¥11,687 million, or 108.8% of the previous fiscal year. To strengthen procurement capabilities, the company also implemented measures involving advertising media, staffing and training, and procurement-strengthening campaigns to secure both volume and quality. - FY2020-Q3AdvancedAnnual report
「Based on the above, during the cumulative third-quarter period, we optimized the mass-media mix and promoted effective web-centered advertising to strengthen procurement capabilities. We also sought to optimize and expand staffing and strengthen training, reinforced our structure for responding promptly to customer inquiries, and implemented campaigns to strengthen procurement.」
In addition to optimizing advertising media, web advertising, and staffing and training, the company implemented campaigns to strengthen procurement. - FY2020-Q2SoftenedAnnual report
「From March onward, the spread of COVID-19 led to a decline in customer applications for procurement. In response, we partly reduced advertising spending, postponed campaigns, and shortened store operating hours to prevent the spread of infection, causing the number of vehicles procured to remain weak.」
The company continued to strengthen its procurement capabilities, but the number of vehicles procured remained weak because it partly reduced advertising spending and postponed campaigns in response to the spread of infection. - FY2020-Q1AdvancedAnnual report
「Based on the above, during the cumulative first-quarter period, we promoted optimization of the mass-media mix and effective web-centered advertising to strengthen procurement capabilities. We also focused on appropriate staffing and expansion of the workforce and on strengthening training, working to reinforce a structure capable of responding promptly to customer inquiries. As a result, procurement of high-market-value vehicles remained strong in both volume and quality, and we secured sufficient inventory for the on-season period from the second quarter onward.」
The company optimized advertising media, strengthened staffing and training, and achieved strong procurement of high-market-value vehicles in both volume and quality, securing sufficient inventory for the on-season period. - FY2019AdvancedAnnual report
「As a result, procurement remained strong, improving both the volume and quality of vehicles, particularly those with high market value, and enabling us to secure sufficient inventory suitable for retail sales.」
The company states that reviews of procurement operations, advertising activities, and staffing arrangements improved the volume and quality of high-market-value vehicles and enabled it to secure sufficient inventory for retail sales. - FY2019-Q3AdvancedAnnual report
「Based on the above, during the cumulative third-quarter period, we continued to strengthen procurement operations to secure more time for handling highly profitable vehicles and reviewed staffing arrangements during the busy season. At the same time, we promoted advertising activities designed to evoke Bike王, using effective web-centered advertising while optimizing the mass-media mix. As a result, the volume of highly profitable vehicles increased slightly and vehicle quality also improved. Procurement remained strong, enabling us to secure sufficient inventory suitable for retail sales.」
The company strengthened and reviewed procurement operations, staffing arrangements, and advertising media, resulting in a slight increase in the volume of highly profitable vehicles and an improvement in quality. It has also secured sufficient inventory for retail sales. - FY2019-Q2RestatedAnnual report
「Based on the above, during the cumulative second-quarter period, we continued to strengthen procurement operations to secure more time for handling highly profitable vehicles and reviewed staffing arrangements during the busy season. At the same time, we promoted advertising activities designed to evoke Bike王, using effective web-centered advertising while optimizing the mass-media mix. As a result, the volume of highly profitable vehicles was maintained and vehicle quality also improved.」
The company continued to secure time for handling highly profitable vehicles, strengthen procurement operations, review staffing arrangements, and optimize advertising media, maintaining the volume of highly profitable vehicles while improving quality. - FY2019-Q1AdvancedAnnual report
「Based on the above, during the cumulative first-quarter period, we continued to strengthen procurement operations to secure more time for handling highly profitable vehicles and reviewed staffing arrangements ahead of the busy season. At the same time, we promoted advertising activities designed to evoke Bike王 while optimizing the media mix for mass media and the web. As a result, the volume of highly profitable vehicles was maintained and vehicle quality improved.」
The company strengthened procurement operations, reviewed staffing arrangements, and optimized advertising media, maintaining the volume of highly profitable vehicles while improving quality. - FY2018-Q3AdvancedAnnual report
「To strengthen retail sales, we enhanced procurement by optimizing the media mix for mass media and the web and implementing campaigns, while improving operational processes to secure more time for handling highly profitable vehicles. These measures resulted in steady procurement of highly profitable vehicles and enabled us to secure and increase inventory for retail sales as the number of vehicles procured increased. In addition, we are making upfront investments, including campaign expenses, to increase the number of vehicles procured toward the fourth quarter.」
In addition to optimizing the media mix, implementing campaigns, and improving operational processes, the company is making upfront investments, including campaign expenses, to increase the number of vehicles procured toward the fourth quarter. - FY2018-Q2AdvancedAnnual report
「To strengthen retail sales, we enhanced procurement by optimizing the media mix for mass media and the web and implementing campaigns, while improving operational processes to secure more time for handling highly profitable vehicles. These measures resulted in steady procurement of highly profitable vehicles and enabled us to secure and increase inventory for retail sales as the number of vehicles procured increased.」
The company states that it optimized the media mix, implemented campaigns, and improved operational processes, resulting in increases in the procurement of highly profitable vehicles, the number of vehicles procured, and inventory for retail sales. - FY2018-Q1AdvancedAnnual report
「We promoted procurement to support stronger retail sales by optimizing the media mix, including television, radio, the web and magazines, and implementing procurement operations that streamlined the handling of low-profit vehicles to secure more time for handling highly profitable vehicles. These measures led to steady procurement of highly profitable vehicles, an increase in the number of vehicles procured, and a higher proportion of highly profitable vehicles in the procurement mix, enabling us to secure and increase inventory for retail sales.」
The company states that it optimized the media mix, streamlined the handling of low-profit vehicles, and secured more time for handling highly profitable vehicles, resulting in increases in the number of vehicles procured, the proportion of highly profitable vehicles, and inventory for retail sales. - FY2017AdvancedAnnual report
「Since the third quarter, we have sought to strengthen promotion of our on-site purchasing service and optimize the media mix for mass advertising, while continually reviewing procurement operations. As a result, the number of vehicles procured, including highly profitable vehicles, improved from the cumulative second-quarter period.」
The company states that it continued to strengthen promotion of its on-site purchasing service, optimize the media mix for mass advertising, and review procurement operations, improving the number of vehicles procured compared with the cumulative second-quarter period. - FY2017-Q3AdvancedAnnual report
「Regarding the increase in the number of vehicles procured, which has been strengthened as a key issue since the third quarter, we sought to strengthen the promotion of our on-site purchasing service and optimize the media mix for mass advertising, while continually reviewing procurement operations. As a result, the number of vehicles procured improved from the cumulative second-quarter period, including the procurement of highly profitable vehicles, but challenges remained.」
The company states that it promoted its on-site purchasing service, optimized the media mix for mass advertising, and reviewed procurement operations, resulting in an improvement in the number of vehicles procured from the cumulative second-quarter period. - FY2017-Q2AdvancedAnnual report
「To secure vehicles for expanding retail sales, we conducted advertising and promotional activities that strongly highlighted our on-site purchasing service, while reviewing procurement operations and working to strengthen the procurement of highly profitable vehicles. These efforts had a certain effect, including securing highly profitable vehicles, but increasing the number of customer applications remained a challenge.」
The company states that it achieved a certain degree of success in securing highly profitable vehicles. - FY2017-Q1AdvancedAnnual report
「To secure vehicles for expanding retail sales, we conducted advertising and promotional activities that strongly highlighted our on-site purchasing service, while reviewing procurement operations and strengthening the procurement of highly profitable vehicles.」
The company reviewed its procurement operations and implemented specific measures to strengthen the procurement of highly profitable vehicles. - FY2016-Q3RestatedAnnual report
「Maximizing the use of vehicle procurement, the foundation of our business」
The company is continuing the same initiatives as part of its basic strategy under the medium-term management plan. - FY2016-Q2First statedAnnual report
「Maximizing the use of vehicle procurement, the foundation of our business」
As one of the basic strategies under the medium-term management plan, the company has indicated its policy of maximizing the use of vehicle procurement as a business foundation.