バイク王 has launched a new transportation advertising commercial. Combining the world of the manga “バリバリ伝説” with live-action circuit footage, it was filmed at Tsukuba Circuit and uses the exhaust sound of an actual motorcycle to create a realistic portrayal. It appears as transportation advertising in 4 areas: Shinjuku, Shibuya, Ikebukuro and Osaka.
The manga “バリバリ伝説,” selected as the collaboration partner, features in the commercial developed by バイク王 for transportation advertising. The commercial combines dynamic scenes from the original work with live-action circuit footage. Created by manga artist しげの秀一, the work is a motorcycle manga depicting the protagonist's growth and the world of racing. The commercial attempts to connect that world with the reality of motorcycling.
Tsukuba Circuit, which has strong ties to the story's setting, was selected for filming, and the exhaust sound was recorded using an actual motorcycle, creating a production designed to convey the sense of immediacy experienced by riders. This is intended to bring the boundary between manga and the real world of motorcycles closer to the audience.
The advertising was rolled out as transportation advertising in Shinjuku, Shibuya, Ikebukuro and Osaka, with the aim of promoting the fusion of manga and actual motorcycles through urban out-of-home media. The article primarily discusses the specific media and placement format.
Through the combination of the work and the advertising, バイク王 is attempting to create an advertising campaign that lets not only manga fans but also others experience the reality of the motorcycle world.