Web-Catalog-Based Styling Recommendations and Rapid Sales Promotion
First written in FY2017-Q2. 18 of 38 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2027-H1.
The whole theme swung hardest in 2025: 2 of 10 companies on the "Worse" side.
13 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「At Amazon, sales increased substantially through the effective management of sponsored advertising and other initiatives, enhancement of product pages, and stable inventories of functional products. At Rakuten Ichiba, a focus on measures with high cost effectiveness reduced advertising and sales promotion expenses and improved profitability.」
To strengthen e-commerce, Amazon improved advertising, product pages and inventory management to increase sales, while Rakuten Ichiba reduced sales promotion expenses and improved profitability by selecting more cost-effective measures. - FY2026ReframedAnnual report
「For sustainable growth, we will fully migrate our e-commerce site to Shopify, which offers world-class scalability, and establish a flexible structure that reduces our dependence on specific system vendors while creating an environment in which the latest features can always be introduced at low cost. In line with this, we will improve the user experience (UX) through mobile-first site design and the introduction of AI search and AI diagnostic content.」
The e-commerce enhancement measures have been reorganized from renovating and promoting the existing site to a full migration to Shopify, mobile-first design, and improving the customer experience through AI search and AI diagnostics. - FY2026-H1AdvancedAnnual report
「In the domestic e-commerce business, despite reduced supplies of football products, we actively conducted promotional activities including developing the hit “Ashi Veil” product into a series and using influencers. At the main e-commerce site, we also reviewed delivery costs and advertising expenses to improve the earnings structure.」
E-commerce promotion measures were made more concrete through the development of hit products into series, the use of influencers, and reviews of delivery costs and advertising expenses, improving the product lineup and earnings structure. - FY2025AdvancedAnnual report
「Product introductions by affiliates enabled the company to reach many users effectively and generate traffic to e-commerce marketplaces. In addition, strengthening the search function on its own marketplace improved keyword-search accuracy and the speed of displaying results, making it easier for customers to find the products they needed and further simplifying the purchasing process. The company also improved its product photos.」
The company progressed beyond continued e-commerce site improvements and promotion to implement specific usability measures, including affiliate marketing, improvements in search accuracy and display speed, and the addition of styling photos and product-feature icons. Domestic e-commerce sales increased 10.1% year on year. - FY2024AdvancedAnnual report
「We changed the internal organizational structure by making the domestic e-commerce division a cross-functional team spanning departments and planned promotional initiatives shared by e-commerce and physical stores while strengthening communications through the web and social media. As a result, we were able to identify customer responses and needs in a timely manner, and promote purchases by featuring noteworthy products on the e-commerce site’s home page.」
The company described the results of its initiatives, from cross-functionalizing the e-commerce division to shared e-commerce and in-store promotion, web and social media communications, timely identification of customer responses, and purchase promotion through home-page listings. - FY2024-Q3RestatedAnnual report
「In sales, we changed the internal organizational structure by making the domestic e-commerce division a cross-functional team spanning departments, with the aim of planning promotional initiatives shared by e-commerce and physical stores and strengthening communications through the web and social media.」
The digital promotion framework, including promotional initiatives shared by e-commerce and physical stores, web and social media communications, and the conversion of the domestic e-commerce division into a cross-functional team, has continued. - FY2023AdvancedAnnual report
「Specifically, we focused on measures to improve usability on the e-commerce site, such as replacing product-only images with images of products being worn and using staff styling. We also introduced measures tailored to individual customer needs, including developing collaborative products with numerous companies and brands and offering a custom embroidery service that allows customers to create original socks from a smartphone.」
In addition to improving e-commerce site usability, the company implemented specific measures including staff styling, collaborative products, and a smartphone-compatible custom embroidery service. - FY2023-Q2RestatedAnnual report
「In sales, we are working to improve our ability to make proposals to customers by introducing smartphone-assisted customer service and the latest embroidery machines in stores and strengthening high-value-added services tailored to each customer.」
The company has continued to strengthen digital sales and proposals through smartphone-assisted customer service in stores. The introduction of the latest embroidery machines is presented separately as a new initiative. - FY2023-Q1AdvancedAnnual report
「In sales, we are working to improve our ability to make proposals to customers by introducing smartphone-assisted customer service in stores and having store sales staff disseminate information through social media.」
The digital promotion and sales framework has expanded beyond conventional e-commerce, social media, and video distribution to include smartphone-assisted customer service in stores and social media communications by sales staff. - FY2022ReframedAnnual report
「Under the next-period strategy “Tabio Digital Remix,” we will provide customers with new consumption experiences by promoting the implementation and expansion of OMO stores linked to online signage in physical stores, centered on Twitter, YouTube, and other channels.」
The company’s existing e-commerce, social media, and video-promotion initiatives have been organized under the next-period strategy “Tabio Digital Remix” and expanded to include links with online signage and OMO stores. - FY2022-Q3AdvancedAnnual report
「We began using YouTube synchronized with Twitter and Instagram and linking it with the e-commerce site and in-store digital signage, launching initiatives to expand the fan base for “Kutsushitaya” through various information releases and presentations of noteworthy products.」
The company began disseminating information across synchronized social media, video, e-commerce, and in-store digital signage, progressing from conventional digital promotion to initiatives linking multiple customer touchpoints. - FY2022-Q2ReframedAnnual report
「In the Socks Shop-related division, the Group’s core business, we continued to propose products through video content on YouTube and expand the fan base for the “Kutsushitaya” brand using Twitter, Instagram, and other channels. We also pursued initiatives to reach existing customers and attract new ones, including selling collaborative products with other brands and well-known characters and opening temporary pop-up stores.」
In addition to promoting videos, social media, and collaborative products, the company has expanded its initiatives to reach existing customers and acquire new ones by combining these channels with temporary pop-up stores. - FY2022-Q1RestatedAnnual report
「In the Socks Shop-related division, the Group’s core business, we have sought to reach existing customers and acquire new ones by continuously promoting products through video content on Twitter, YouTube, and other social media, as well as continuing to plan and sell collaborative products.」
Digital promotion and customer-acquisition initiatives using social media, YouTube videos, and the planning and sale of collaborative products have continued. - FY2021AdvancedAnnual report
「In this division, we have worked to establish new sales methods suited to the times, including agile collaboration projects using social media such as Twitter, product promotion through video distribution on YouTube, and live commerce under the name “Kutsushitaya Live TV.”」
The company has progressed beyond existing e-commerce and social media promotion to the stage of conducting live commerce through YouTube video distribution and “Kutsushitaya Live TV.” - FY2021-Q3ReframedAnnual report
「In addition to strengthening existing content, including changing product photos and enhancing product reviews on our own e-commerce site, we continued trend-focused initiatives, including the new sales method “Kutsushitaya Live TV” and collaboration projects using the official Twitter account. We also plan to begin full-scale video distribution on YouTube.」
In addition to stronger e-commerce content, Live TV, and social media promotion, the online sales and promotional mix has expanded to include collaborations through the official Twitter account and video distribution on YouTube. - FY2021-Q2AdvancedAnnual report
「In the Socks Shop-related division, the Group’s core business, we strengthened existing content, including by changing product photos and enhancing product reviews on our own e-commerce site, while also pursuing a new sales method called “Kutsushitaya Live TV.” In addition to live broadcasts through social media, we conducted trend-focused promotional activities, including continuing to develop collaborations with popular anime titles and characters.」
The company has moved beyond continued improvements and promotion of the main online store to new online sales and promotional methods, including enhanced product photos and reviews, “Kutsushitaya Live TV,” and live broadcasts on social media. - FY2021-Q1AdvancedAnnual report
「In addition, we actively enhanced product-description content on the main e-commerce site and worked to strengthen e-commerce sales.」
The company enhanced product-description content on the main online store and strengthened e-commerce sales. It also stated that e-commerce sales remained strong while stores were closed. - FY2020RestatedAnnual report
「In addition, we have sought to improve customer convenience on the main e-commerce site by continuously carrying out site improvements and promotional activities linked to physical stores.」
Improvements in purchasing convenience through enhancements to the main online store and promotions linked to physical stores have continued. - FY2020-Q3RestatedAnnual report
「In addition, we continued to explore service offerings that would make it easier for customers to shop on the main e-commerce site, including site improvements and various promotional activities.」
Efforts to develop services that make purchasing easier have continued through improvements to the main online store and promotional activities. - FY2020-Q2RestatedAnnual report
「Renewal of main online store 133,367 July 2019」
The completed renewal of the main online store was disclosed as a completed capital investment, with a total investment of ¥133.367 million and completion in July 2019. - FY2020-Q1AchievedAnnual report
「In addition, on 17 April, we renewed the main e-commerce site, improving its search function and expanding its payment options to make it easier for customers to shop.」
The renewal of the main online store, planned in the previous fiscal year, was carried out on 17 April, completing improvements to the search function and expansion of payment options. - FY2019AdvancedAnnual report
「Renewal of main online store 126,875 66,139 Internal funds 2018 September 2019 April」
The full renewal of the main online store was proceeding as planned, with a total planned investment of ¥126.875 million, payments to date of ¥66.139 million, and completion scheduled for April 2019. - FY2019-Q3AdvancedAnnual report
「Renewal of main online store 112,000 39,562 Internal funds September 2018 March 2019」
For the renewal of the main online store, the company disclosed payments to date of ¥39.562 million against a total planned investment of ¥112 million. The project commenced in September 2018 and was scheduled for completion in March 2019. - FY2019-Q2AdvancedAnnual report
「Renewal of main online store 112,000 — Internal funds September 2018 March 2019」
The planned renewal of the main online store under the domestic e-commerce strategy was formalized as a capital investment project with a total planned investment of ¥112 million, commencing in September 2018 and scheduled for completion in March 2019. - FY2019-Q1RestatedAnnual report
「At the e-commerce site for North America, which was launched in October last year, we conducted promotional activities using social media and other channels to raise awareness of the Tabio brand.」
The e-commerce site for North America was launched in October of the previous year, and promotional activities using social media and other channels have continued. - FY2018ReframedAnnual report
「Under our domestic e-commerce strategy, we will renew and strengthen and improve the operation of our online store in conjunction with the implementation of an omnichannel model in physical stores. Under our overseas e-commerce strategy, we will seek to launch a globally accessible e-commerce platform and promote sales activities, thereby fully launching the e-commerce business in the United States and strengthening the operation of our existing online store in Europe.」
Measures have expanded from individual promotional tools such as the web catalog, app, and social media to the broader e-commerce platform, including the renewal of the domestic online store, a global platform, the full-scale launch of e-commerce in the United States, and stronger operation of the European site. - FY2018-Q2ReframedAnnual report
「As specialty retailers have become increasingly similar, the importance of planning and proposing products that deliver high levels of satisfaction through quality and design has grown. Improving our ability to communicate product value accurately to customers, including through physical stores and e-commerce, has become a challenge.」
The focus has broadened from individual promotional tools such as the traditional web catalog, app, and social media to overall communication capabilities for conveying the value of product quality and design through physical stores and e-commerce. - FY2017RestatedAnnual report
「In addition, we devoted efforts to sales-promotion activities aimed at advancing initiatives that customers would enjoy and enhancing the brand image, including the operation of the omnichannel system (the Tabio app), product promotion through social media, and members-only events for women who love socks.」
Digital and sales-promotion activities using the Tabio app, social media, and member-oriented initiatives have continued from the previous quarter. - FY2017-Q3ReframedAnnual report
「In addition, we conducted brand-promotion activities to generate customer interest, including strengthening sales promotion following the launch of the omnichannel system (the Tabio app) and promoting products through social media.」
The description of digital promotion has shifted from styling recommendations through the web catalog in the previous period to stronger promotion following the launch of the Tabio app and product promotion through social media this time. - FY2017-Q2First statedAnnual report
「In addition, we have sought to establish a sales-promotion framework that can respond quickly to trends by providing product-focused styling recommendations through our web catalog.」
The company newly indicated that it was establishing a sales-promotion framework capable of responding quickly to trends through styling recommendations using a web catalog.