Timely product launches to address end-user demand and shorter-lived trends

「In addition, we developed products designed to address specific customer concerns, including the Ashi Guard series for shoe-rub problems and the Legbrella series with water-repellent functionality for rainy weather.」

「In response to growing consumer needs to economize and the challenge of declining customer traffic, the company announced the restructuring of the ¥1,100-for-3-pairs tax-inclusive price tier and the launch of the new Socks Shop fam line to communicate Tabio quality to a broader customer base. It has begun initiatives aimed at recovering customer traffic and acquiring new customer segments from the next fiscal year onward.」

「In response, we will implement a more far-reaching production strategy. Specifically, we aim to maximize earnings by working to bring forward the start of seasonal production and to secure appropriate inventory levels and reduce lost sales opportunities by leveling production volumes for core and best-selling products.」

「To establish production structures and sales methods capable of responding to pulse-driven consumption, we changed the timing of preview events for core products. As a result, we are reviewing our product supply structure to achieve both stable production of core products and production that can respond immediately to demand for trend products.」

「To establish production structures and sales methods capable of responding to pulse-driven consumption, we changed the timing of preview events for core products. As a result, we are reviewing the structure to achieve both stable production of core products and production capable of responding immediately to demand for trend products.」

「For hit products generated through social media promotions, we will use the strengths of domestic production to manufacture them quickly and flexibly, preventing lost sales opportunities.」

「Leveraging our strength in an integrated domestic production structure combining manufacturing and sales, we have begun establishing a system in which stores, headquarters and production facilities share production and sales information in real time, enabling us to respond quickly to trends originating on social media such as Twitter and Instagram.」

「We will seek to improve customer satisfaction by providing timely product development and supply, leveraging the Group's domestic production network, which is one of its strengths.」

「Consumers' purchasing behavior has changed irreversibly as a result of extended restrictions on going out, creating a need to promote products suited to new lifestyles to customers through both digital and physical channels.」

「In domestic apparel sales, as consumers were required to refrain from going out for extended periods for office work, shopping and dining in urban areas, among other activities, opportunities to spend time at home and outdoors increased. As a result, we are required to effectively promote to customers products with features and functionality suited not only to stay-at-home consumption but also to new lifestyles.」

「Demand is increasing for functional products with clearly defined product characteristics. To meet this consumer demand, it has become essential to continuously improve the convenience of our e-commerce sites, promote products through social media, and make proposals based on a range of possible use occasions.」

「To remain a brand that customers choose under these conditions, we are required to promote the integration of online and offline channels, define clear use occasions, and propose products suited to new lifestyles.」

「To respond to these changes, we are required not only to integrate online and offline channels, but also to propose products suited to new living environments.」

「In addition, recent climate change has made conventional seasonal merchandising ineffective, creating a need for fundamental reform across the entire supply chain, from production sites through to stores.」

「In addition, consumers are increasingly inclined to place importance on high functionality and high added value when making purchasing decisions. While refining the foundations of our brands, we are required to bring products to market that uncover new market needs.」

「In our Socksya-related division, a core business segment, we have worked to strengthen a structure capable of accurately converting customer needs into products and bringing them to market quickly by closely coordinating the planning department, production sites and stores through communication tools and other means.」

「In the Sock Shop-related division, the Group's core business, we have promoted the revitalization of stores by planning and selling new products that uncover latent needs and flexibly respond to customer preferences, while also revamping in-store visual merchandising to clearly communicate product features and functionality.」

「In the Sock Shop-related division, the Group's core business, we are promoting the establishment of specialty stores with carefully selected assortments and product planning designed to stimulate purchasing interest, while」

「As temperatures remained lower earlier than usual and we responded quickly with products suited to the season, efforts to rebuild specialty stores with carefully selected assortments resulted in strong sales of premium tights, core products and wool products, and sales remained firm.」

「We have worked to carefully select our assortment and clearly recommend featured and best-selling products.」

「In domestic apparel sales, consumers have increasingly been buying only what they need when they need it, driven by a persistent preference for frugality and shorter trend cycles. As a result, the importance of launching products at the right time continues to grow.」