Establishing Sock Specialty Stores and Rebuilding Brands and Stores

「Expanding the entry-price product range and pursuing a strategy to strengthen e-commerce marketplaces」

「In response to growing consumer needs to economize and the challenge of declining customer traffic, the company announced the restructuring of the ¥1,100-for-3-pairs tax-inclusive price tier and the launch of the new Socks Shop fam line to communicate Tabio quality to a broader customer base. It has begun initiatives aimed at recovering customer traffic and acquiring new customer segments from the next fiscal year onward.」

「Against this backdrop, the Group is pursuing initiatives such as expanding sales channels for existing products and combining new brands with new sales channels, with the aim of strengthening its earnings base and establishing its medium- to long-term growth potential.」

「We will allocate the resources freed by reducing the number of products to the development of high-value-added products through new-brand development and to the cultivation of new sales channels, thereby diversifying our customer base.」

「Socks Shop reached the milestone of its 40th anniversary this year. Its original concept, “I want to live wrapped in comfort,” arose from the idea that socks gently wrap around the feet. Even after 40 years, this foundation remains unchanged. We will continue working to provide quality and services that customers will love, while responding flexibly to changes in the market environment and striving to enhance brand value and maximize corporate value.」

「Socks Shop celebrates its 40th anniversary this year. A special page has been launched on its online site, where messages are being released in sequence from official ambassador and artist Kaela Kimura (木村 カエラ氏) and others who have served as visual models in the past. We are also holding an anniversary festival at physical stores, using the anniversary year to express our gratitude to customers and introduce the new Socks Shop.」

「Specifically, as Socks Shop, which was launched in 1984, celebrates its 40th anniversary in 2024, we will use this anniversary year to communicate our gratitude to customers and introduce the new Socks Shop through various promotional activities throughout the year.」

「Under its management policy for the current fiscal year, Tabio Digital Remix, the company accelerated the opening and renovation of OMO stores integrating physical retail and the web. By providing customers with new purchasing experiences, it is improving convenience and working to increase customer satisfaction and acquire new customers.」

「Under its management policy for the current fiscal year, Tabio Digital Remix, the company accelerated the opening and renovation of OMO stores integrating physical retail and the web. By providing customers with new purchasing experiences, it is improving convenience and working to increase customer satisfaction and acquire new customers.」

「The company promoted its management policy for the current fiscal year, Tabio Digital Remix, and opened new stores and renovated existing ones to implement OMO stores linking social media with online signage in stores.」

「Against this backdrop, the Group promoted its management policy for the current fiscal year, Tabio Digital Remix, and opened new stores and renovated existing ones to implement OMO stores linking social media with online signage in stores.」

「We also undertook initiatives to refresh the brand, including launching a full renewal of the Socks Shop brand aimed at returning it to a youthful store format.」

「We also undertook initiatives to refresh the brand, including launching a full renewal of the Socks Shop brand aimed at returning it to a youthful store format.」

「As part of optimizing the store network by area, we worked to improve business profitability by closing unprofitable stores.」

「For physical stores, we continued scrap-and-build initiatives in response to changes in consumer purchasing trends and optimized the store network by area to improve profitability.」

「For physical stores, we responded to changes in consumer purchasing trends by relocating and renovating stores and withdrawing from unprofitable locations, while working to optimize our store network by area.」

「In this division, we conducted test openings of small, highly efficient stores in prime locations while seeking to introduce omnichannel retail in stores through the Tabio SEARCH system on tablets and smartphones. We also continued to strengthen existing stores by reviewing their product mix.」

「In the Socks Shop-related division, the Group's core business, we continued developing small, highly efficient stores in prime locations, expanding the Tabio SEARCH system from tablet devices to smartphones, and further strengthening existing stores by reviewing the product mix appropriate for specialty stores.」

「In the Socks Shop-related division, the Group's core business, we continued to conduct test openings of small, highly efficient stores in prime locations and advance our omnichannel strategy, including in-store pickup, using Tabio SEARCH on tablet devices.」

「Test openings of small, highly efficient stores in prime locations using an omnichannel strategy produced certain results, including the possibility of expanding into new areas.」

「We also continued to strengthen in-store pickup services using Tabio SEARCH and opened test stores to support the rollout of small, highly efficient stores in prime locations.」

「In the Socks Shop-related division, the Group's core business, we promoted the development and sale of new products that uncover latent needs and respond flexibly to customer preferences. We also revitalized stores by revamping in-store VMD and clearly communicating product features and functionality. In addition, we continued to strengthen in-store pickup services using Tabio SEARCH and research the opening of small, highly efficient stores in prime locations.」

「In the Socks Shop-related division, the Group's core business, we worked to establish specialty stores with carefully selected assortments, promote product planning that stimulates purchasing, strengthen in-store pickup services through the use of Tabio SEARCH, and research the opening of next-generation stores.」

「In this division, we have worked to establish specialty stores suited to the times by carefully selecting our assortment and planning products that make use of materials and technical capabilities in which we excel, while also expanding lifestyle-oriented shops focused on experience-based consumption. From the second half of the fiscal year, we launched the shift to omnichannel retail in earnest, using our e-commerce app and customer-order system to provide services tailored to each customer's needs and pursue greater convenience.」

「In the Socks Shop-related division, the Group's core business, we have worked to establish specialty stores with carefully selected assortments and expand stores with a focus on efficiency. In response to the shift in consumption from products to experiences, we have also implemented and tested VMD reforms for lifestyle-oriented shops to stimulate purchasing, and worked on plans for prototype stores incorporating an omnichannel strategy.」

「In response to the shift in consumption from products to experiences, we have also begun initiatives to refine our brand strategy, including planning lifestyle-oriented shops focused on experience-based consumption and developing prototype stores incorporating an omnichannel strategy.」

「Under the next strategy, we will pursue internal reforms centered on transforming our organizational culture and refining our brand strategy, implementing the following measures to move into a new stage of growth. First, under our store-opening strategy, we will relocate and renovate stores in prime locations and review product offerings based on location and customer demographics. While optimizing our stores as specialty sock stores, we will highlight the appeal of our proprietary products and strengthen product proposals that meet customer needs. We will also promote a multi-format store policy offering comprehensive women's and men's product proposals, thereby creating an environment that is more accessible to a broad range of customers and establishing efficient store operations.」

「In the Socks Shop-related division, the Group's core business, we have reviewed the product ranges appropriate for specialty stores, proposed trend colors and items suited to each season, and promoted the rollout of products planned using our materials and technical capabilities.」

「In the Socks Shop-related division, the Group's core business, we have worked to establish specialty sock stores and develop brands within each area through scrap-and-build initiatives, while also establishing multi-format stores with clearly defined women's and men's sections.」

「We have made the planning and proposal of products that build on our strengths and the establishment of specialty sock stores our highest priorities. At the same time, we have worked to improve the brand portfolio within each area, rebuild existing stores through a scrap-and-build approach, and develop hybrid stores capable of offering comprehensive proposals for women's and men's products.」