Strengthening European Store Operations and Conducting Market Research in North America

「In our overseas business, we promoted a local production-for-local-consumption strategy in China, working to enhance product planning based on local needs and strengthen cooperation with local factories. As a result, locally produced products accounted for a leading share of unit sales through stores and e-commerce, making a steady contribution to sales. In France, the subsidiary's in-store sales remained firm.」

「The US business performed very strongly, with cumulative sales exceeding 130% of the previous year's level, contributing to a substantial reduction in the loss.」

「In the Asian market, we opened 6 new stores in China. We strengthened production in China, focusing on products for e-commerce and social media, which contributed to sales mainly through social media and RED. In South Korea, in addition to opening our second store, we worked to increase awareness by opening a marathon booth for the first time at a marathon event on Jeju Island.」

「On 14 December 2023, we opened Tabio's first store in Hong Kong at Harbour City as a franchise store. Using the Hong Kong Harbour City store as a foothold, we aim to open multiple stores in Hong Kong.」

「In the overseas business, we are working to enhance brand value in Europe and expand in Asia. In the sports wholesale business, we are working to develop sports socks focused on functionality and establish a strong position centered on football socks.」

「The UK branch continued to strengthen the operating structure of its e-commerce site for the UK market and work to develop new sales channels. Tabio France S.A.S., our French sales subsidiary, continued working to strengthen its e-commerce business and revitalize its existing stores.」

「In the Overseas Business Division, the UK branch continued to strengthen the operating structure of its e-commerce site for the UK market and work to develop new sales channels. Tabio France S.A.S., our French sales subsidiary, continued working to strengthen its e-commerce business and revitalize its existing stores. In the North American e-commerce business, we worked to increase awareness in North America by continuing promotional activities using social media.」

「In the Overseas Business Division, the UK branch strengthened the operating structure of its e-commerce site for the UK market and worked to develop new sales channels. Tabio France S.A.S., our French sales subsidiary, worked to further strengthen its e-commerce business by making its e-commerce site for the French market multilingual, thereby enabling expansion into other European countries. In the North American e-commerce business, we worked to increase awareness in North America by continuing promotional activities using social media.」

「Tabio France S.A.S., our French sales subsidiary, worked to further strengthen its e-commerce business by making its e-commerce site for the French market multilingual, thereby enabling expansion beyond France into other European countries.」

「At the UK branch, amid difficulties in maintaining a stable sales structure during the COVID-19 pandemic, we strengthened the operating structure of the e-commerce site for the UK market and conducted promotional activities using social media. Like the UK branch, Tabio France S.A.S., our French sales subsidiary, continued working to rebuild the business foundation affected by COVID-19 by strengthening its e-commerce business and studying new product proposals using social media.」

「In the Overseas Business Division, while some physical stores in the UK branch were closed due to COVID-19, we worked to revitalize the operating structure of the e-commerce site for the UK market and studied promotional activities using social media. Tabio France S.A.S., our French sales subsidiary, worked to rebuild the business foundation affected by COVID-19 by strengthening its e-commerce business and existing stores.」

「In the Overseas Business Division, the UK branch worked to revitalize the operating structure of its e-commerce site for the UK market and introduced internal programs aimed at increasing the number of social media followers. Tabio France S.A.S., our French sales subsidiary, continued working to strengthen the stable earnings base of the European business by strengthening its e-commerce business and revitalizing existing stores. In the North American e-commerce business, we continued initiatives to increase awareness of the Tabio brand, including stronger promotions using social media and other channels, product planning for the US market, and the launch of transactions with local select shops.」

「In the Overseas Business Division, the UK branch reviewed the operating structure of its e-commerce site for the UK market. Tabio France S.A.S., our French sales subsidiary, continued working to strengthen the stable earnings base of the European business by strengthening its e-commerce business and revitalizing existing stores. In the North American e-commerce business, we worked to increase awareness of the Tabio brand through stronger promotions using social media and other channels, product proposals for the US market, local event planning, and the provision of products to fashion magazines.」

「In our international expansion, in Europe we worked to revitalize our existing stores by opening new stores, strengthening the operation of our e-commerce sites, and enhancing initiatives aimed at improving employee morale and employee training. In the US business, we continued working to increase awareness and acquire new users through partnerships with new local partners, collaborative events held locally, and the provision of products to fashion magazines.」

「In our international expansion, in Europe we worked to revitalize our existing stores by opening new stores, strengthening the operation of our e-commerce sites, and implementing initiatives to improve employee morale. In the US business, we continued working to increase awareness and acquire new users through partnerships with new local partners, collaborative events held locally, and an expanded range of products for the US market.」

「In our US business, we have expanded our initiatives to increase awareness and acquire new users by partnering with new local partners, participating in local events, and expanding product proposals for the US market.」

「In our international strategy, we will build the foundation for our North American e-commerce business by seeking to further increase awareness and acquire new users in the United States through collaboration with highly compatible brands and stronger promotional activities using social media. In Europe, we will work to establish an earnings base by revitalizing our e-commerce business in the United Kingdom, strengthening the operating structure including our existing stores, opening new stores and expanding the e-commerce business in France, and developing new sales channels.」

「In our international expansion, we have continued working to operate our European stores and strengthen the earnings base. At the e-commerce site for North America, which was launched in October 2017, we worked to increase awareness of the Tabio brand through promotional activities using social media and other channels, test sales of North America-exclusive products, and event sales at local events.」

「In our international expansion, we have continued working to operate our European stores and strengthen the earnings base. At the e-commerce site for North America, which was launched in October last year, we worked to increase awareness of the Tabio brand through promotional activities using social media and other channels, as well as event planning and website improvements.」

「In our international expansion, we worked to operate our existing stores in Europe and strengthen the earnings base. At the e-commerce site for North America, which was launched in October last year, we conducted promotional activities using social media and other channels and worked to increase awareness of the Tabio brand.」

「In October, we launched our e-commerce business for North America and began test sales while using social media and other channels for promotions, with the aim of increasing awareness of socks made in Japan.」

「In our international expansion, we are working to strengthen our existing stores in London and Paris and establish a stable earnings base for our European business. In North America, we launched our e-commerce business and began test sales while conducting promotional activities through social media and other channels.」

「As part of our overseas expansion, we continued to establish a stable earnings base in Europe while preparing to launch an EC business in the United States, including developing an online shopping site and preparing to begin test sales.」

「As part of our overseas expansion, we continued to strengthen store operations and the earnings base in Europe while commencing initiatives to launch an EC business in the United States.」

「Under our overseas strategy, we will continue to strengthen store operations in Europe while establishing a local subsidiary in North America and commencing initiatives to launch an EC business there.」

「As part of our overseas expansion, we worked to strengthen local sales capabilities and improve management efficiency as the UK business transitioned to a branch structure, while pursuing initiatives to open new stores in France. We also conducted market research and surveys of local lifestyles in North America, laying the groundwork for future business expansion.」

「As part of our overseas expansion, we worked to review some European operations and develop store locations for new openings, while conducting market research and surveys of local lifestyles in North America.」

「We worked to strengthen store operations in the European business and conduct market research in major areas, primarily North America.」