Expanding Sporting-Goods Sales Through Sport-Specific Sports Sock Offerings
First written in FY2023. 12 of 18 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2027-H1.
4 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The baseball division, which we have been strengthening as our third pillar, grew substantially as the number of stores carrying its products expanded and the development of sales channels progressed.」
For the expansion of sports products, the baseball division was strengthened as the third pillar and grew substantially through the expansion of stores carrying its products and progress in developing sales channels. - FY2026AdvancedAnnual report
「In the sports wholesale business, in addition to the steady performance of our core running and football products, we accelerated investment to establish the baseball division as our “third pillar.” We entered into advisory agreements with Kaito Kozono of the Hiroshima Toyo Carp and Koki Kitayama of the Hokkaido Nippon-Ham Fighters and are promoting product development that incorporates feedback from top athletes.」
To expand sports products, the company positioned the baseball division as its third pillar and accelerated investment in advisory agreements with 2 professional baseball players and in product development. - FY2026-H1AdvancedAnnual report
「In the sports wholesale business, we revised the prices of our core running and football products, and domestic sales remained solid. Football products were affected by reduced supply resulting from personnel shortages in the production process, while sales of running products increased following the price revisions.」
For sports products, the company revised prices for its core running and football products and confirmed an increase in running-product sales. Football products also experienced reduced supply due to personnel shortages. - FY2025AdvancedAnnual report
「Football socks continued to contribute to overall sales, and the launch of new baseball products expanded the number of stores carrying them.」
In the sport-specific sports-sock rollout, football socks continued to contribute to sales, while the launch of new baseball products expanded the number of stores carrying them. - FY2025-H1AdvancedAnnual report
「In the sports business, we began selling one football-sock style and 10 casual-sock styles as collaboration products with FC Barcelona at physical stores and online stores in Japan and China. At domestic stores, purchases have been particularly strong among male and inbound customers, while in-store sales in China and Hong Kong have also been strong.」
The sport-specific sports-sock rollout began with 11 FC Barcelona product styles, with sales expanding across physical and online stores in Japan and overseas and reaching male and inbound customers. - FY2025-Q1AdvancedAnnual report
「Specifically, we entered into a licensing agreement with FC Barcelona, one of the world's top club teams, and began advance online sales of collaboration socks. We plan to roll them out at physical stores in Japan and China, and they have attracted attention from many people, including sports fans in Japan and overseas. We will continue efforts to enhance the branding of functional sports socks, including football socks, and establish a dominant market position.」
The rollout of sport-specific sports socks has progressed, with collaboration socks with FC Barcelona launched online ahead of their planned rollout at physical stores in Japan and China, giving concrete form to branding initiatives for sports products. - FY2024Full-year revenue growth and recovery in demand by sport in the sports wholesale businessAnnual report
「In the sports wholesale business, running socks contributed to sales growth this fiscal year as demand for post-pandemic marathon events recovered. Football socks, which attracted a broad customer base ranging from top athletes to students, also maintained steady sales growth and contributed to operating performance.」
The recovery in demand for running events contributed to growth in running socks, while football socks also maintained steady growth on the strength of their broad customer base. - FY2024-Q3Nine-month cumulative revenue growth in the overseas and sports wholesale businessesAnnual report
「Revenue from the overseas and sports wholesale businesses was ¥1,162 million, up 28.9% year on year.」
Nine-month cumulative revenue from the overseas and sports wholesale businesses was ¥1,162 million, up 28.9% year on year. - FY2024-Q2First-half revenue growth in the overseas and sports wholesale businessesAnnual report
「The overseas and sports wholesale businesses performed strongly, generating revenue of ¥692 million, up 23.5% year on year.」
First-half revenue from the overseas and sports wholesale businesses was ¥692 million, up 23.5% year on year. - FY2024-Q1First-quarter revenue growth in the overseas and sports wholesale businessesAnnual report
「Revenue from the overseas and sports wholesale businesses was ¥340 million, up 12.8% year on year.」
First-quarter revenue from the overseas and sports wholesale businesses was ¥340 million, up 12.8% year on year. - FY2023First statedAnnual report
「In the sports wholesale business, we have expanded our range of performance-oriented sports socks from running to football, baseball and basketball. Football socks in particular attracted a broader customer base, from top athletes to students, and became a driver of sales growth.」
The company expanded its sport-specific product range into running, football, baseball and basketball, and identified football socks as a new business initiative that became a driver of sales growth.