Acquiring new fan segments through a community-based store strategy
First written in FY2016. 25 of 33 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2027-H1.
1 other company's latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「During the interim consolidated accounting period, we opened Characap/Capsule Lab Hanyu (Saitama Prefecture) in April, a specialty store for comprehensive character merchandise and capsule toys. In July, we also opened CAPCOMIX Minatomirai (Kanagawa Prefecture), an experiential amusement facility incorporating attractions themed around our popular characters and a CAPCOM STORE MINATOMIRAI merchandise store, bringing the total number of facilities to 63.」
The Company opened new character-merchandise and capsule-toy stores and experiential facilities, increasing the total number of facilities from 61 at the end of the previous fiscal year to 63. - FY2026AdvancedAnnual report
「In April, the Company opened Capcom Store Sendai (Miyagi Prefecture), a retail store for popular character merchandise, and in February opened Capcom Store Ikebukuro (Tokyo). In addition, in March it opened CAPCOM STORE TAIPEI (カプコンストアタイペイ) (Taiwan), its first directly operated store outside Japan. Along with comprehensive character-merchandise specialty stores and capsule-toy specialty stores, the Company opened a total of 9 stores and closed 1 store, bringing the total number of facilities to 61.」
The Company opened 9 stores, including new-format stores, increasing the total number of facilities from 53 in the previous fiscal year to 61. It opened its first directly operated store outside Japan in Taiwan. - FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period, we opened Characap/Capsule Lab LaLaport Anjo (Aichi Prefecture) in April, a comprehensive character-merchandise specialty store combining Characap and Capsule Lab, and Capcom Store Sendai (Miyagi Prefecture), a retail store for our popular character merchandise. We also opened Plaza Capcom/Capsule Lab LaLa Terrace Kita-Ayase (Tokyo) in June and, in July, opened CAPCOM CONNECT SPACE (Osaka Prefecture), an experiential facility combining Characap and Capsule Lab, including DIVE! CAPCOM, where visitors can experience our latest information. We opened a total of 4 stores, bringing the total number of facilities to 57.」
The Company opened 4 stores, including new-format stores such as character merchandise stores, capsule-toy stores and experiential facilities, increasing the total number of facilities from 51 in the interim period of the previous fiscal year to 57. - FY2025RaisedAnnual report
「For the next fiscal year, the Company plans to open 10 stores.」
Under its community-based and new-format store strategy, the total number of facilities at the end of the fiscal year reached 53, and the store opening plan for the next fiscal year was expanded from the previous planned level to 10 stores. - FY2025-H1AdvancedAnnual report
「During the interim consolidated accounting period, we opened Plaza Capcom Oyabe (Toyama Prefecture) in April and a new section at Plaza Capcom Ikebukuro (Tokyo) in May, bringing the total number of facilities to 51.」
As part of its community-based and new-format store expansion, the Company opened 1 store in Toyama Prefecture and a new section at its Ikebukuro store, bringing the total number of facilities from 49 at the end of the previous fiscal year to 51. - FY2024AdvancedAnnual report
「In December, the Company opened Capsule Lab Harajuku Takeshita Street (Tokyo), a specialty capsule-toy store, and in March this year opened Primart / Capsule Lab Sannomiya (Hyogo Prefecture), which also includes a specialty purikura photo booth store, bringing the total number of facilities to 49.」
The Company expanded its children's play facilities, experiential facilities, and specialty capsule-toy and purikura photo booth stores, increasing the total number of facilities from 45 in the previous fiscal year to 49. It also installed locations at each store where customers can enjoy Monster Hunter Now. - FY2024-Q3AdvancedAnnual report
「During the nine-month period ended December 31, we opened Kids Vanette Shizuoka, a children's playground facility, in April last year; Crazy Vanette Aeon Mall Niihama (Ehime Prefecture), an experiential facility, in June; and Capsule Lab Harajuku Takeshita Street (Tokyo), a capsule-toy specialty store, in December, bringing the total number of facilities to 48.」
The Company opened 3 stores, comprising a children's play facility, an experiential facility and a specialty capsule-toy store, bringing the total number of facilities from 45 at the end of the previous fiscal year and 47 in the previous quarter to 48. - FY2024-Q1AdvancedAnnual report
「During the first quarter, the Company opened Kids Banet Shizuoka, a children's playground facility, in April and Crazy Banet Aeon Mall Niihama in Ehime, an experiential facility, in June, bringing the total number of facilities to 47.」
Under its community-based and new-format store strategy, the Company opened 2 facilities with children's play equipment and experiential facilities, increasing the total number of facilities from 45 at the end of the previous fiscal year to 47. - FY2023AdvancedAnnual report
「The Company opened a total of 5 stores and closed 2, bringing the total number of facilities to 45.」
The Company continued its community-based and new-format store strategy, opening 5 stores, including comprehensive amusement facilities and merchandise stores with cafés, and closing 2 stores. The total number of facilities was 45. - FY2023-Q3AdvancedAnnual report
「During the nine-month consolidated cumulative period, the Company opened Crazy Banet Aeon Mall Tokoname (Aichi Prefecture), an experiential amusement facility combining sports and entertainment, in April, and MIRAINO Aeon Mall Toki (Gifu Prefecture), a comprehensive amusement facility featuring Crazy Banet and other attractions, in October. In November, it opened Capcom Store & Cafe Umeda (Osaka Prefecture), a retail store for popular character merchandise with an attached café, and in December, it opened Capsule Lab Namba Walk (Osaka Prefecture), a specialty capsule-toy store. As a result, the Company opened a total of 4 stores and closed 1 store in September, bringing the total number of facilities to 45.」
Under its community-based store strategy, the Company opened a total of 4 stores, including an experiential facility, a comprehensive amusement facility, a merchandise store with an attached café, and a specialty capsule-toy store, and closed 1 store. The total number of facilities increased from 42 to 45. - FY2023-Q2AdvancedAnnual report
「During the 3-month period ended 30 September, the Company opened Crazy Banet Aeon Mall Tokoname in Aichi in April and closed 1 store in September, bringing the total number of facilities to 42.」
The Company opened 1 store and closed 1 store in Aichi Prefecture. The total number of facilities remained at 42. - FY2022AdvancedAnnual report
「For the next fiscal year, the Company plans to open 4 stores and close 2 stores.」
The Company continued its store expansion through a scrap-and-build strategy and firmed up its opening and closure plans for the next fiscal year. The total number of facilities at the end of the fiscal year was 42. - FY2022-Q2AdvancedAnnual report
「During the 6-month period ended 30 September, the Company opened Plaza Capcom Mitten Fuchu in Tokyo in June and MIRAINO Aeon Mall Hakusan in Ishikawa in July, and closed 1 store in May, bringing the total number of facilities to 42.」
As part of its community-based store expansion, the Company opened 2 stores in June and July and closed 1 store in May, bringing the total number of facilities from 41 at the end of the previous fiscal year to 42. - FY2022-Q1AdvancedAnnual report
「During the first quarter, we opened Plaza Capcom Mitten Fuchu (Tokyo) in June and closed 1 store in May, leaving the total number of facilities at 41, unchanged from the end of the previous fiscal year.」
The Company continued its community-based store expansion, opening 1 store in Tokyo in June and closing 1 store in May. The total number of facilities remained at 41. - FY2021-Q3AdvancedAnnual report
「During the period, the Company opened Capcom Store Osaka, its second antenna shop in Japan carrying popular character merchandise, at Shinsaibashi PARCO in Osaka, bringing the total number of facilities to 41.」
As part of its community-based stores and character-related store expansion, the Company opened Capcom Store Osaka, increasing the total number of facilities from 40 to 41. - FY2021-Q2AdvancedAnnual report
「During the period, we renovated Plaza Capcom Kochi, but there were no new store openings or closures, leaving the total number of facilities at 40, unchanged from the end of the previous fiscal year.」
As part of its community-based store expansion, the Company renovated its Kochi store and maintained the total number of facilities at 40, with no store openings or closures. - FY2020RestatedAnnual report
「Under the banner of being the leading store in each community, the Company worked to attract a broad customer base and stimulate demand through community-based customer-attraction initiatives such as events and service days, including acquiring new customers such as middle-aged and older people and international visitors to Japan, retaining repeat customers, and attracting women and families.」
The Company continued its policy of attracting a broad customer base through community-based customer-attraction initiatives, events and service days. The total number of facilities reached 40, although this had already been disclosed in the previous quarter. - FY2020-Q3AdvancedAnnual report
「During the period, as part of our new-format expansion, we opened Capcom Store Tokyo, a specialty store selling only our character-related products, at Shibuya PARCO (Tokyo), as well as Plaza Capcom Ikebukuro (Tokyo) and Plaza Capcom Fujiidera (Osaka Prefecture), bringing the total number of facilities to 40.」
While continuing its community-based store strategy, the Company opened a specialty store for character-related products in addition to 2 existing amusement facilities, bringing the total number of facilities from 39 in the previous quarter to 40. - FY2020-Q2AdvancedAnnual report
「During the period, the Company opened Plaza Capcom Ikebukuro (Tokyo) and Plaza Capcom Fujiidera (Osaka), bringing the total number of facilities to 39.」
Under its community-based store strategy, the Company opened 2 new stores, increasing the total number of facilities from 37 at the end of the previous fiscal year to 39. - FY2020-Q1RestatedAnnual report
「In this business, the Company worked to expand its customer base, including acquiring core users, retaining repeat customers and attracting families, through carefully planned community-based customer-attraction initiatives such as events and service days under the banner of being the leading store in each community. There were no store openings or closures during the period, so the total number of facilities remained at 37, unchanged from the end of the previous fiscal year.」
The Company continued its customer-attraction policy based on community-based events and service days, with no store openings or closures, and maintained the total number of facilities at 37. - FY2019-Q3AdvancedAnnual report
「During the period, we opened 2 stores and closed 1 store, bringing the total number of facilities to 37.」
The Company continued its community-based store expansion, opening 2 stores and closing 1, bringing the total number of facilities from 36 in the previous quarter to 37. - FY2019-Q2Decrease in the number of facilitiesAnnual report
「During the period, we opened 1 store in Hiroshima Prefecture and closed 1 store in Ibaraki Prefecture, bringing the total number of facilities to 36.」
The Company continued its community-based store expansion, opening 1 store in Hiroshima Prefecture and closing 1 store in Ibaraki Prefecture, bringing the total number of facilities from 37 to 36. - FY2019-Q1AdvancedAnnual report
「In this business, as a familiar, affordable, nearby and short-duration entertainment option, the Company worked to retain customers and stimulate demand through community-based customer-attraction initiatives, including installing game machines for diverse customers, holding events and providing comfortable store operations, amid a recovery trend. As for new openings, the Company opened 1 store in Hiroshima Prefecture, bringing the total number of facilities to 37.」
The Company continued its community-based customer-attraction initiatives and opened 1 new store in Hiroshima Prefecture. The total number of facilities stood at 37. - FY2018-Q3RestatedAnnual report
「The Company opened 2 new stores and closed 1 store, bringing the total number of facilities to 37.」
The Company continued its community-based store expansion, including new openings and closures, and the total number of facilities stood at 37. - FY2018-Q2AdvancedAnnual report
「As part of our new store openings, we opened 2 stores and closed 1 store, bringing the total number of facilities to 37.」
While continuing its community-based store strategy, the Company opened 2 stores and closed 1, bringing the total number of facilities to 37. - FY2018-Q1AdvancedAnnual report
「During the period, the amendment to the Act on Control and Improvement of Amusement Business, etc. came into force in June of this year, easing restrictions on entry at night. In this environment, the Company worked to retain repeat customers and attract a broad range of customers, including middle-aged and older people and families with children, by developing community-based facilities that are loved by local residents through events and comfortable store operations. As for new openings, the Company opened 1 store in Aichi Prefecture to strengthen its base in the Chubu region, bringing the total number of facilities to 37.」
The Company continued community-based events and service offerings and opened 1 store in Aichi Prefecture to strengthen its base in the Chubu region. The total number of facilities was 37. - FY2017AdvancedAnnual report
「During the period, the Company opened 3 stores and closed 1 store. As a result, the total number of facilities was 36.」
While continuing its community-based store strategy, the Company opened 3 stores and closed 1, bringing the total number of facilities from 35, as previously disclosed, to 36. - FY2017-Q3RestatedAnnual report
「In addition, under the banner of being the leading store in each community, the Company worked to retain repeat customers and attract a broad range of customers, including middle-aged and older people and families with children, through community-based customer-attraction initiatives such as events and comfortable store operations. To create new business opportunities, the Company also pursued new business initiatives, including adding the new-format Capcom Character Capsule stores to its stores to sell character merchandise and other products. During the period, the Company opened 1 store in Yamaguchi Prefecture, bringing the total number of facilities to 35.」
The Company continued events and store operations under the banner of being the leading store in each community, added Capcom Character Capsule stores, and continued to attract a broad range of customers. It opened 1 store in Yamaguchi Prefecture, bringing the total number of facilities to 35. - FY2017-Q2AdvancedAnnual report
「To create new business opportunities, we promoted new business initiatives, including adding Characap, a new format selling character merchandise and other products, to existing stores. We opened 1 store in Yamaguchi Prefecture during the period, bringing the total number of facilities to 35.」
In addition to developing community-based facilities, the Company opened 1 store in Yamaguchi Prefecture, bringing the total number of facilities to 35. It also continued to develop new customer segments and revenue opportunities by adding Capcom Character Capsule stores. - FY2017-Q1RestatedAnnual report
「During the period, the Act on Control and Improvement of Amusement Business, etc. was amended and came into force in June of this year, easing restrictions on entry at night. In this environment, the Company worked to retain repeat customers and attract a broad range of customers, including middle-aged and older people and families with children, by developing community-based facilities that are loved by local residents through events and comfortable store operations.」
The Company continues its policy of attracting repeat customers, middle-aged and older people, and families through community-based facilities, events and comfortable store operations. - FY2016First statedAnnual report
「We worked to broaden our customer base through a community-based store strategy aimed at attracting new fan segments, including women and families.」
The Company is seeking to broaden its customer base by combining free trial sessions and service days for middle-aged and older customers, facilities for younger customers, cafés and other offerings.