Promoting Use of the Hokuriku Shinkansen and Hokkaido Shinkansen
First written in FY2017-Q1. 13 of 15 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2024.
The whole theme swung hardest in 2020: 2 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「With “post-COVID” and “inbound tourism” as key themes, sold the weekday-only discounted product “Travel on Weekdays! JR East Tabikyun♥ Early-Bird Pass,” further expanded inbound tourism initiatives, and revised the prices of rail passes for international visitors to Japan, among other measures.」
Responded to the recovery in travel and tourism demand by rolling out weekday travel products, initiatives for international visitors to Japan, and rail pass price revisions. - FY2022-Q3AdvancedAnnual report
「After the “Tohoku Destination Campaign” ended, continued promotions highlighting Tohoku’s attractions in autumn and winter, promoting tours covering all 6 Tohoku prefectures.」
Continued autumn and winter promotions after the Tohoku Destination Campaign ended, promoting use of the Shinkansen and railways for tours covering all 6 Tohoku prefectures. - FY2022-Q2RestatedAnnual report
「The Tohoku Destination Campaign was held for 6 months from April 2021 to promote travel covering the 6 prefectures of Tohoku.」
Conducted a destination campaign targeting all 6 Tohoku prefectures for 6 months from April 2021, promoting the expansion of interregional visitor flows via the Shinkansen, railways and other means. - FY2022-Q1AdvancedAnnual report
「Conducted the “Tohoku Destination Campaign” for 6 months from April 2021, promoting tours covering all 6 Tohoku prefectures.」
Conducted a destination campaign targeting all 6 Tohoku prefectures for 6 months, promoting the expansion of interregional visitor flows via the Shinkansen, railways and other means. - FY2020-Q1AdvancedAnnual report
「Specifically, we held various campaigns, including the “Shizuoka Destination Campaign,” to increase interregional visitor flows.」
Held campaigns including the Shizuoka Destination Campaign to increase interregional visitor flows and promote use of the Shinkansen and railways. - FY2019AdvancedAnnual report
「In June and July 2018, we operated, for the first time, special Shinkansen services departing from Omiya Station for Shin-Hakodate-Hokuto.」
Operated, for the first time, special services departing from Omiya for Shin-Hakodate-Hokuto to promote use of the Hokkaido Shinkansen and increase interregional visitor flows. - FY2019-Q3AdvancedAnnual report
「In June and July 2018, we operated, for the first time, special Shinkansen services departing from Omiya Station for Shin-Hakodate-Hokuto.」
Operated, for the first time, special services departing from Omiya for Shin-Hakodate-Hokuto to promote use of the Hokkaido Shinkansen and increase interregional visitor flows. - FY2019-Q2AdvancedAnnual report
「In addition, in cooperation with Sendai Rinkai Railway Co., Ltd., we operated access trains in September 2018 to coincide with cruise ships calling at Sendai Port.」
In addition to Shinkansen and tourism campaigns, operated access trains timed to coincide with cruise ship calls, giving concrete form to initiatives to increase interregional visitor flows and promote use. - FY2018-Q3AdvancedAnnual report
「In terms of sales initiatives, we implemented various campaigns to increase interregional visitor flows, including “Shinkansen YEAR 2017,” the “Shinshu Destination Campaign,” the “Aomori Prefecture and Hakodate Tourism Campaign,” and “Let’s Go, Tohoku. SPECIAL: Winter Rewards.”」
Implemented Shinkansen and tourism campaigns targeting Hokuriku, Tohoku, Shinshu, Aomori Prefecture and Hakodate, among other areas. - FY2018-Q2AdvancedAnnual report
「In addition, to further promote use of the Shinkansen network, we launched various campaigns, including the “1st Anniversary of the Opening of the Hokkaido Shinkansen” and “Shinkansen YEAR 2017” campaigns. We also proceeded with preparations for the “Shinshu Destination Campaign” and the “Aomori Prefecture and Hakodate Tourism Campaign,” scheduled to begin in July 2017.」
Launched campaigns including the 1st Anniversary of the Opening of the Hokkaido Shinkansen and Shinkansen YEAR 2017, and proceeded with preparations for campaigns in Shinshu, Aomori Prefecture and Hakodate. - FY2018-Q1AdvancedAnnual report
「In addition, to further promote use of the Shinkansen network, we launched various campaigns, including the “1st Anniversary of the Opening of the Hokkaido Shinkansen” and “Shinkansen YEAR 2017” campaigns. We also proceeded with preparations for the “Shinshu Destination Campaign” and the “Aomori Prefecture and Hakodate Tourism Campaign,” scheduled to begin in July 2017.」
Launched campaigns including the 1st Anniversary of the Opening of the Hokkaido Shinkansen and Shinkansen YEAR 2017, and proceeded with preparations for tourism campaigns in Shinshu, Aomori Prefecture and Hakodate. - FY2017AdvancedAnnual report
「The company conducted various campaigns, including “Let’s Go, Tohoku. SPECIAL Winter Rewards” and “Japanese Beauty Hokuriku,” to increase interregional tourism.」
Tourism campaigns in Hokuriku, Tohoku and other regions were conducted, continuing and expanding initiatives to promote use of the Shinkansen and other services. - FY2017-Q3AdvancedAnnual report
「In cooperation with West Japan Railway Company, the company operated a dedicated Shinkansen service for a travel package running directly between Sendai and Kanazawa in November 2016 in conjunction with the “Five-Star Taste. Hokuriku Shinkansen Campaign.”」
The Hokuriku Shinkansen campaign and the dedicated Shinkansen service for a travel package between Sendai and Kanazawa, which had been prepared in Q2, were put into operation. - FY2017-Q2AdvancedAnnual report
「In cooperation with West Japan Railway Company, the company advanced preparations for the “Five-Star Taste. Hokuriku Shinkansen Campaign,” beginning in October 2016, and a dedicated Shinkansen service for a travel package operating directly between Sendai and Kanazawa in November 2016.」
The company developed concrete plans for the Hokuriku Shinkansen campaign and the dedicated Shinkansen service for a travel package between Sendai and Kanazawa. - FY2017-Q1First statedAnnual report
「Promoting use of the Hokuriku and Hokkaido Shinkansen lines by developing destination tourism and wide-area tourism routes」
The company has outlined measures to promote use of both Shinkansen lines through destination tourism development and the development of wide-area tourism routes.