Expanding Lifestyle Services with Stations as the Primary Management Resource

「We hereby announce the outline, corporate logo and statement of the new company scheduled to be launched on 1 October 2026.」

「On 15 April 2026, we entered into an integration agreement with the ITOCHU Group in the real estate business. By combining the strengths of both parties through the integrated company, we aim to grow the real estate business dramatically and achieve sales of approximately ¥250 billion over the next 5 years.」

「Also promoted measures to transform the business portfolio through further growth in businesses connected to lifestyle solutions, including the establishment of ㈱ＪＲ東日本スマートロジスティクス and the strategic development of the real estate business.」

「・Regarding the shared office business “STATION WORK,” proceeded with the installation of “STATION BOOTH” outside the Group’s operating area and expanded the network to 341 locations by the end of December 2021.」

「・Regarding the shared office business “STATION WORK,” expanded the network to 278 locations by the end of September, including the opening of the high-grade shared office “STATION DESK Tokyo premium” at Tokyo Station in July 2021. Conducted a trial of “JRE Passport,” which allows users to access coffee, station soba and shared offices on a subscription basis, from July to September 2021.」

「To maximize station value, merged the subsidiaries ㈱ＪＲ東日本リテールネット, ㈱ＪＲ東日本フーズ, ㈱ＪＲ東日本ウォータービジネス and ㈱鉄道会館 in April 2021 and established ㈱ＪＲ東日本クロスステーション.」

「・Opened “Gransta Tokyo,” the Group’s largest commercial facility inside a station, in August 2020. ・Opened the unmanned-payment small supermarket “KINOKUNIYA Sutto Mejiro Station store” (Tokyo) in October 2020. ・To maximize station value, proceeded with preparations to merge the subsidiaries ㈱ＪＲ東日本リテールネット, ㈱ＪＲ東日本フーズ, ㈱ＪＲ東日本ウォータービジネス and ㈱鉄道会館 in April 2021 and establish ㈱ＪＲ東日本クロスステーション.」

「・Opened “Gransta Tokyo,” the Group’s largest commercial facility inside a station, in August 2020. ・Opened the unmanned-payment small supermarket “KINOKUNIYA Sutto Mejiro Station store” (Tokyo) in October 2020. ・To maximize station value, proceeded with preparations to merge the subsidiaries ㈱ＪＲ東日本リテールネット, ㈱ＪＲ東日本フーズ, ㈱ＪＲ東日本ウォータービジネス and ㈱鉄道会館 in April 2021 and establish ㈱ＪＲ東日本クロスステーション.」

「Entered into a capital and business alliance with SENSHUKAI CO.,LTD., which has strong product development capabilities and a substantial membership base, to strengthen the e-commerce business by expanding the range of products on “JRE MALL” and increasing “JRE POINT” membership.」

「To maximize station value, merged the subsidiaries 株式会社日本レストランエンタプライズ and ジェイアール東日本フードビジネス株式会社 in April 2020 and established 株式会社ＪＲ東日本フーズ.」

「・Opened “Shibuya Scramble Square Phase I (East Tower)” (Tokyo) in November 2019. ・Opened “JR East Hotel Mets Gotanda” (Tokyo) in March 2020, as well as “Wa no I Kakunodate,” a hotel utilizing traditional houses and other properties, in March 2020.」

「To maximize station value, proceeded with preparations to merge the subsidiaries 株式会社日本レストランエンタプライズ and ジェイアール東日本フードビジネス株式会社 in April 2020 and establish 株式会社ＪＲ東日本フーズ.」

「Launched the shared office business “STATION WORK” at Tokyo, Shinjuku and Tachikawa stations in August 2019, and at Ikebukuro Station in September 2019.」

「In collaboration with Japan Post Co., Ltd. and others, opened the “JJ＋T” area at “ecute Tachikawa” in May 2019, providing one-stop lifestyle services.」

「Specifically, fully opened the multigenerational community facility “Cotonia Garden Shinkawasaki” (Kanagawa) in April 2018 and “Perrie Chiba” (Chiba) in June 2018.」

「Conducted demonstration tests of the shared office business “STATION WORK” at Tokyo Station and other locations from November 2018.」

「Also fully opened the multigenerational community facility “Cotonia Garden Shinkawasaki” (Kanagawa) in April 2018 and “Perrie Chiba” (Chiba) in June 2018.」

「Also, to strengthen the development capabilities of stores inside stations, the subsidiary 株式会社ＪＲ東日本リテールネット absorbed 株式会社ＪＲ東日本ステーションリテイリング in April 2018, while 株式会社ＪＲ東日本ウォータービジネス became a wholly owned subsidiary.」

「Specifically, launched the shopping site “JRE MALL,” equipped with an in-station pickup function, in March 2018. Also held the “JR East Startup Program” to create new businesses and services, solicited proposals from venture companies and others, conducted demonstration tests toward commercialization at Omiya Station and other locations, and established JR East Startup Co., Ltd. in February 2018.」

「In the real estate and hotel business, opened the expanded section of “S-PAL Sendai East Building” (Miyagi), “Hotel Metropolitan Sendai East” (Miyagi), “JR Saitama Shintoshin Building” (Saitama), and “Hotel Metropolitan Saitama-Shintoshin” (Saitama) in June 2017, and “Hotel Dream Gate Maihama Annex” (Chiba) in December 2017. Also proceeded with construction of the expanded section of “atre Kawasaki” (Kanagawa), “Shapo Funabashi South Building” (Chiba), and “Hotel Mets Funabashi” (Chiba), among others, scheduled to open in February 2018.」

「In June 2017, opened the expanded section of “S-PAL Sendai East Building” (Miyagi), “Hotel Metropolitan Sendai East” (Miyagi), “JR Saitama Shintoshin Building” (Saitama), and “Hotel Metropolitan Saitama-Shintoshin” (Saitama). Also proceeded with construction of “Hotel Dream Gate Maihama Annex” (Chiba), scheduled to open in December 2017, “Shapo Funabashi South Building” (Chiba) and “Hotel Mets Funabashi” (Chiba), scheduled to open in February 2018, “Perrie Chiba” (Chiba), scheduled for full opening from summer 2018 onward, Hotel Mets Akihabara (tentative name), scheduled to open in autumn 2019, Phase I (East Tower) of “Shibuya Scramble Square” (Tokyo), scheduled to open in FY2019, and the Yokohama Station West Exit Development Building (tentative name), scheduled to open in 2020.」

「In June 2017, fully opened “S-PAL Sendai East Building” (Miyagi) and “JR Saitama Shintoshin Building” (Saitama). Also proceeded with construction of the JR Funabashi Station South Exit Station Building (tentative name), scheduled to open by the end of FY2017, “Perrie Chiba” (Chiba), scheduled for full opening from summer 2018 onward, Phase I of the Shibuya Station District Development Plan (East Tower), scheduled for completion in FY2019, and the Yokohama Station West Exit Development Building (tentative name), scheduled to open in 2020.」

「Also proceeded with construction of “JR Saitama Shintoshin Building” (Saitama), scheduled for full opening in June 2017, Phase I of the Shibuya Station District Development Plan (East Tower), scheduled for completion in FY2019, and the Yokohama Station West Exit Development Building (tentative name), scheduled to open in 2020.」

「Also opened “nonowa Kunitachi WEST” (Tokyo) and “nonowa Musashisakai EAST” (Tokyo) to enhance the value of the area along the Chuo Line. In addition, opened “atre Ebisu West Building” (Tokyo) in April 2016, “JEBL Akihabara Square” (Tokyo) in September 2016, and “LUSCA Atami” (Shizuoka) in November 2016.」

「The Phase 1 opening of “Gransta Marunouchi” and the expanded area of “Gransta” in Tokyo Station’s Marunouchi underground area took place in July 2016.」

「In the station space utilization business, opened “NEWoMan (Phase 2)” (Tokyo) in the Shinjuku Station Shinnan area in April 2016. We also proceeded with preparations for the July 2016 Phase 1 opening of “Gransta Marunouchi” (Tokyo), newly established in the Marunouchi underground area of Tokyo Station, and the expanded area of “Gransta” (Tokyo).」

「The Group positions lifestyle services as one of the pillars of its management and operates businesses using station space, shopping and offices, and other businesses, including hotels and advertising agencies.」