Regional Revitalization and Local Industry Activation

「We signed an agreement with JAL to strengthen cooperation for regional revitalization in eastern Japan. In addition to “multilayered tourism,” we aim to promote “dual-region living in eastern Japan” in cooperation with local governments and create a “wide-area tourism model,” “related and permanent populations” and “new markets.”」

「Toward achieving regional revitalization, we promoted initiatives including the establishment of the Tohoku Treasures Project and the Tohoku Reconstruction Tourism Promotion Network, as well as the Whole Area Along the Line Hotel Project.」

「In addition, with the aim of achieving regional revitalization through co-creation with local communities, we carried out community development centered on core regional stations in Iwaki, Aomori and Niigata, expanded the areas covered by regional partnership IC cards in Yamagata and Hirosaki, and opened new stations on the Keiyo and Tazawako lines.」

「• The parcel transport service by train was named “Hakobyun” and developed fully as a new business, including by expanding the volume of parcels handled.」

「The Tohoku Destination Campaign was held for 6 months from April 2021 to promote travel covering the 6 prefectures of Tohoku.」

「For parcel transport using Shinkansen, the company provided services transporting products from regional areas to retail stores in the Tokyo metropolitan area, starting in the Hakodate area in April 2021 and the Hokuriku area in May.」

「The experiential tourism farm JR Fruit Park Sendai Arahama (Miyagi) opened in March 2021 at a site in Sendai where residents were relocated collectively after the Great East Japan Earthquake.」

「• Sold fruit, seafood and other products in the Tokyo metropolitan area, Hokkaido and elsewhere by transporting them by train, including Shinkansen, in cooperation with Japan Post Co., Ltd., local governments and businesses • Proceeded with preparations to open the experiential tourism farm JR Fruit Park Sendai Arahama (Miyagi) at a site where residents were relocated collectively after the Great East Japan Earthquake, in March 2021 • Entered into a capital and business alliance with Nosan Sogo Kenkyujo Co., Ltd. in October 2020, leveraging its relationships with producers and logistics network • Opened the JRE MALL Furusato Tax website in October 2020 as part of efforts to promote online regional revitalization」

「• The A-FACTORY Hirosaki Yoshinocho Cider Brewery (Aomori) opened in April 2020 • Expanded parcel transport services using Shinkansen and other trains, selling fruit, seafood and other products in the Tokyo metropolitan area and Hokkaido in cooperation with Japan Post Co., Ltd., local governments and businesses • In cooperation with Japan Post Co., Ltd., began jointly operating post office counter services and station counter services at Emi Station on the Uchibo Line from August 2020」

「In June 2020, in cooperation with Japan Post Co., Ltd. and others, the company sold cherries from Yamagata Prefecture in the Tokyo metropolitan area using Shinkansen logistics and other services.」

「The company continued community development centered on Akita Station and began using the sports facility Akita Northern Gate Square (Akita) in December 2019.」

「In cooperation with Japan Post Co., Ltd., the company conducted a logistics trial transporting fresh fruit harvested in Nagano Prefecture to Tokyo Station and proceeded with preparations to jointly operate post office counter services and station counter services at Emi Station on the Uchibo Line from August 2020.」

「The company proceeded with preparations to open a large-scale experiential tourism orchard at the site of the Great East Japan Earthquake in Sendai by the end of fiscal 2020.」

「• The company continued community development centered on Tsuchiura Station, converting the Tsuchiura Station building into PLAYatre TSUCHIURA (Ibaraki), one of Japan’s largest cycling resorts, and proceeded with construction toward a full opening from spring 2020 onward.」

「In June 2018, the company signed an agreement with Japan Post Co., Ltd. to promote regional and social revitalization, and in November 2018 conducted a logistics trial using both companies’ networks to sell Miyagi Prefecture agricultural products at Tokyo Station on the day of harvest.」

「The company continued community development centered on Akita Station, with a sports orthopaedic clinic opening at the station’s East Exit in May 2018 and construction proceeding on the JR Akita Gate Arena (provisional name), scheduled for completion in winter 2019.」

「In addition, to contribute to further regional and social revitalization, we signed an agreement with Japan Post Co., Ltd. in June 2018.」

「In addition, at Tsuchiura Station, we opened the first phase of the station building’s renewal in March 2018 and opened a cycling hub inside the station building in cooperation with Ibaraki Prefecture and others.」

「In addition, at Tsuchiura Station, we worked with Ibaraki Prefecture and others to develop a cycling hub and proceeded with preparations for the first phase of the station building’s renewal, scheduled to open in March 2018.」

「In light of our efforts to promote the sixth-sector industrialization of agriculture in cooperation with local producers and processors, we established the JR East “nomono” Awards and recognized outstanding initiatives. In addition, based on the Partnership Agreement for Compact Community Development to Promote Regional Revitalization signed by Akita Prefecture, Akita City and the company, we opened the West Exit Parking Building at Akita Station in April 2017 and proceeded with preparations for a sports orthopaedic clinic scheduled to open in spring 2018 and the JR Akita Gate Arena (provisional name), scheduled for completion in winter 2019.」

「With regard to regional revitalization, we worked to promote tourism, develop regional industries, and create communities centered on core regional stations. Specifically, we began operating the cruise train TRAIN SUITE Shiki-shima (Train Suite Shikishima) in May 2017. In addition, in light of our efforts to promote the sixth-sector industrialization of agriculture, forestry and fisheries in cooperation with local producers and processors, we established the JR East “nomono” Awards to recognize outstanding initiatives.」

「In addition, as part of efforts to promote the sixth-sector industrialization of agriculture, forestry and fisheries, we jointly established JR Agri Sendai with local farmers and others.」

「In addition, as part of efforts to promote the sixth-sector industrialization of agriculture, forestry and fisheries, we began selling a variety of products made with tomatoes harvested at JR Tomato Land Iwaki Farm at station retail outlets in the Tokyo metropolitan area and elsewhere. We also began selling the sake Niigata Shupoppo, brewed from sake rice harvested at JR Niigata Farm.」

「Specifically, for the cruise train TRAIN SUITE Shiki-shima (Train Suite Shikishima), scheduled to begin operations in May 2017, we announced detailed operating dates and routes and began accepting applications for travel packages.」

「In addition, as part of efforts to promote the sixth-sector industrialization of agriculture, forestry and fisheries, we began growing agricultural products at JR Tomato Land Iwaki Farm and JR Niigata Farm.」

「With regard to regional revitalization, we worked to promote tourism, develop regional industries, and create communities centered on core regional stations.」