Capturing demand from visitors to Japan

「Release of the “Welcome Suica Mobile” app for foreign visitors to Japan」

「We worked to promote customer mobility and expand revenue in the JR East area by further expanding inbound initiatives, revising prices for rail passes for foreign visitors to Japan and taking other measures.」

「Based on the strategic partnership with Trip.com Group Limited, conducted a promotion to attract visitors to Tohoku, following the expansion of the sales area for products for foreign visitors.」

「Based on the strategic partnership with Trip.com Group Limited, one of China’s largest online travel companies, we conducted a promotion from December 2019 to attract visitors to winter destinations in Tohoku, following the expansion of the sales area for products for foreign visitors in September 2019.」

「Based on the strategic partnership with Ctrip.com international Ltd., expanded the sales area for products for foreign visitors from September 2019.」

「In April 2019, agreed to a strategic partnership with Ctrip.com international Ltd., one of China’s largest online travel companies, to attract inbound travelers to the East Japan area.」

「In January 2019, the group’s local subsidiary in Taipei opened “JAPAN RAIL CAFE,” its second information café outside Japan.」

「In September 2018, entered into a comprehensive partnership agreement with Sano Gakuen Educational Corporation (Kanda Gaigo Group) to collaborate on strengthening measures for inbound travelers and other initiatives.」

「Continued efforts to improve services for inbound travelers, including expanding the deployment of foreign-language guidance staff at stations and opening an “JR East Inbound Travel Center” at Hamamatsucho Station.」

「In addition, working with Asian airlines targeting the Tohoku area, we launched inbound travel products combining air travel with rail travel and other multidimensional sightseeing products, opened “JR East Southeast Asia Sales Center” in Singapore, and opened “JR East Inbound Travel Centers” at Shibuya and Ueno stations, as well as a prayer room at Tokyo Station. We also advanced the installation of onboard luggage storage areas on E5 Series Tohoku Shinkansen trains and other services. In the Tokyo metropolitan area, we further advanced the introduction of station numbering, displaying route symbols together with station numbers, and began using it at 206 stations.」

「In addition, working with Asian airlines targeting the Tohoku area, we launched inbound travel products combining air travel with rail travel and other multidimensional sightseeing products, and opened the “JR East Southeast Asia Sales Center” in Singapore. We also opened a prayer room at Tokyo Station and the “JR East Inbound Travel Center” at Shibuya Station, while advancing the installation of onboard luggage storage areas on the Tohoku Shinkansen and other services from July 2017.」

「Working with Hokkaido Railway Company, we launched the new “HAKODATE BUFFET (Hakodate Buffet)” product for the Hakodate area and expanded the lineup of the “JR East Railway Holidays” brand of inbound travel products. We also prepared to launch the “JR Tohoku-South Hokkaido Rail Pass,” which can also be used on the Hokkaido Shinkansen. In addition, working with Asian airlines targeting the Tohoku area, we launched inbound travel products combining rail and air travel to provide a multidimensional sightseeing experience.」

「Specifically, to expand the lineup of the “JR East Railway Holidays” brand of inbound travel products, we worked with Hokkaido Railway Company to prepare for the launch in July 2017 of the new “HAKODATE BUFFET (Hakodate Buffet)” product for the Hakodate area. We also opened a prayer room at Tokyo Station in June 2017 and prepared to install onboard luggage storage areas on the Tohoku Shinkansen and other services from July 2017.」

「In December 2016, we opened “JAPAN RAIL CAFE” in Singapore to provide information and support for travel to Japan. We also advanced the introduction of station numbering in the Tokyo metropolitan area, displaying route symbols together with station numbers.」

「In December 2016, we opened “JAPAN RAIL CAFE” in Singapore to provide information and support for travel to Japan. We also advanced the introduction of station numbering in the Tokyo metropolitan area, displaying route symbols together with station numbers. In addition, we opened a new “JR East Inbound Travel Center” at the East Exit of Ikebukuro Station in October 2016.」

「In the Tokyo metropolitan area, we also began the phased introduction of station signs in four languages and station numbering, which combines route symbols with station numbers.」

「Specifically, in April 2016, we launched the “Tokyo–Osaka Hokuriku Arch Pass,” which can also be used on the Hokuriku Shinkansen, and the “JR East-South Hokkaido Rail Pass,” which can also be used on the Hokkaido Shinkansen. We also advanced preparations to open “JAPAN RAIL CAFE” in Singapore in November 2016, to provide information and support for travel to Japan. In addition, we expanded the “JR East Inbound Travel Center” at Tokyo Station in June 2016 and added more service counters for inbound travelers.」

「As an inbound strategy to capture the steadily growing demand from inbound travelers in recent years, the entire group worked to enhance its products and develop systems for welcoming visitors.」