Turning “Matsuya fans” into “passionate Matsuya fans”
First written in FY2017-Q1. 17 of 28 entries say "Restated". Latest entry: 2026-06-08.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「We focused on expanding and deepening the customer base that will become Matsuya fans by continuously strengthening the organization and increasing staff in the personal-shopping business, particularly the personal-shopping department, deploying personnel who could contribute immediately, and becoming even more closely attuned to customers through stronger CRM in various sales activities.」
Gave specific form to the expansion and deepening of the customer base that will become Matsuya fans through organizational strengthening, increased staffing, and the deployment of immediately effective personnel in the personal-shopping business, particularly the personal-shopping department, together with stronger CRM. - FY2025-H1AdvancedAnnual report
「In July, on every floor of the Ginza store, we presented carefully selected “Ginza souvenirs” for the many customers visiting Ginza. In addition to limited-edition products designed to capture demand from international visitors to Japan and a range of traditional crafts, the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」
Implemented an initiative combining “Ginza souvenirs,” limited-edition products for international visitors to Japan, traditional crafts, and events, and described its contribution to expanding and deepening the customer base. - FY2025-Q1AdvancedAnnual report
「In March, on every floor of the Ginza store, we held “MATSUYA SAKURA WEEK” in conjunction with “Tokyo Creative Salon 2024,” one of Japan’s largest fashion and design festivals. In addition to proposing a range of lifestyle products developed around the theme of cherry blossoms (SAKURA), the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」
Stated that “MATSUYA SAKURA WEEK” was held, deepening bonds with customers through product presentations and events and contributing to the expansion and deepening of the customer base. - FY2024AdvancedAnnual report
「In this way, we strongly advanced a range of proactive sales initiatives, including a merchandise strategy suited to Ginza that leverages our strengths, various customer strategies to expand and deepen our customer base, and, in particular, the strengthening of our personal-shopping business.」
Implemented proactive sales initiatives encompassing the merchandise strategy, expansion and deepening of the customer base, and strengthening of the personal-shopping business. - FY2024-Q3RestatedAnnual report
「At the Ginza store in the department store business, during the third quarter, under the initiatives of the medium-term management plan, we continued to focus on further expanding and deepening our customer base while aiming to improve profitability through renovations, including the first-floor cosmetics department carried out in 2022.」
Continued to improve profitability through renovations and expand and deepen the customer base. - FY2024-Q2RestatedAnnual report
「While aiming to improve profitability through renovations, including the first-floor cosmetics department carried out in 2022, we continued to focus on further expanding and deepening our customer base.」
Continued to improve profitability through renovations and expand and deepen the customer base. - FY2024-Q1AdvancedAnnual report
「In March, on every floor of the Ginza store, we held “MATSUYA SAKURA WEEK” in conjunction with “Tokyo Creative Salon 2023,” one of Japan’s largest fashion and design festivals. In addition to proposing a range of lifestyle products developed around the theme of cherry blossoms (SAKURA), the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」
Held events, product presentations, and other activities in conjunction with the design festival, and described their contribution to expanding and deepening the customer base. - FY2023-Q3AdvancedAnnual report
「At the Ginza store in the department store business, during the third quarter, under the initiatives of the medium-term management plan, we focused on further expanding and deepening our customer base by advancing renovations to the first-floor international boutiques and the seventh-floor living floor, while incorporating changes in consumer trends during the COVID-19 pandemic, with the aim of improving profitability and acquiring new customer segments.」
Advanced renovations to the first-floor international boutiques and seventh-floor living floor, giving specific form to the acquisition of new customer segments and the expansion and deepening of the customer base. - FY2023-Q2AdvancedAnnual report
「In particular, we focused on further expanding and deepening our customer base, including by renovating the cosmetics department and strengthening the product offering to address the increasingly gender-neutral cosmetics market, with the aim of acquiring new customers from Generation Z.」
Gave specific form to the expansion and deepening of the customer base through the cosmetics department renovation, the response to the market’s shift toward gender neutrality, and the acquisition of Generation Z customers. - FY2022ReframedAnnual report
「In the department store business, in addition to a merchandise strategy that leverages our strengths, we will strengthen our sales capabilities by expanding and deepening our customer base through our customer strategy, particularly by strengthening our personal-shopping business.」
The focus broadened from strengthening relationships, expressed as moving from “Matsuya fans” to “passionate Matsuya fans,” to a customer strategy encompassing the expansion and deepening of the customer base and the strengthening of the personal-shopping business. - FY2022-Q3RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.”」
Restated the policy of acquiring “passionate Matsuya fans” through improvements based on customer-loyalty surveys. - FY2022-Q2RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
Restated the policy of increasing the number of “passionate Matsuya fans” through customer-loyalty surveys and the card strategy. - FY2022-Q1RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
Restated the policy of increasing the number of “passionate Matsuya fans” through customer-loyalty surveys, measures to encourage the acquisition of points card members, and measures to promote purchases by Matsuya Card members. - FY2021-Q3RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.”」
Restated the policy of acquiring “passionate Matsuya fans” through improvements based on customer-loyalty surveys. - FY2021-Q1RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
Restated the policy of increasing the number of “passionate Matsuya fans” through customer-loyalty surveys and the card strategy. - FY2020-Q3RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
Continued measures to increase the number of “passionate Matsuya fans” through customer-loyalty surveys and the card strategy. - FY2020-Q2RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
Restated the policy of increasing the number of “passionate Matsuya fans” through customer-loyalty surveys and the card strategy. - FY2020-Q1RestatedAnnual report
「Based on the results of surveys measuring customer loyalty, we will work to identify and address issues and acquire “passionate Matsuya fans,” with the aim of securing stable sales generated by these “passionate Matsuya fans.” In parallel, under our card strategy, we will begin improving measures to encourage the acquisition of points card members and promote purchases by Matsuya Card members.」
In addition to the previous goal of expanding the base of “passionate Matsuya fans,” the plan specifies customer-loyalty surveys, measures to encourage the acquisition of points card members, and measures to promote purchases by Matsuya Card members. - FY2019-Q2RestatedAnnual report
「In addition, the plan sets out the following basic policy: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with customers and converting “Matsuya fans” into “passionate Matsuya fans.” - FY2018RestatedAnnual report
「The basic policy of the plan states: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with customers and converting “Matsuya fans” into “passionate Matsuya fans.” - FY2018-Q3RestatedAnnual report
「In addition, the plan sets out the following basic policy: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with customers. - FY2018-Q1RestatedAnnual report
「In addition, the plan sets out the following basic policy: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with customers. - FY2017RestatedAnnual report
「The basic policy states: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with Matsuya fans. - FY2017-Q3RestatedAnnual report
「In addition, the plan sets out the following basic policy: “Building stronger bonds with customers: from ‘Matsuya fans’ to ‘passionate Matsuya fans.’”」
Restated the basic policy of deepening relationships with customers. - FY2017-Q2RestatedAnnual report
「Building stronger bonds with customers: from “Matsuya fans” to “passionate Matsuya fans”」
Restated the basic policy of deepening relationships with customers. - FY2017-Q1First statedAnnual report
「Building stronger bonds with customers: from “Matsuya fans” to “passionate Matsuya fans”」
Presented as a basic policy of the medium-term plan to deepen relationships with customers.