Strengthening Customer Communications and Engagement

「Purchases by loyal customers, who are high-value purchasers for the company, remained solid as a result of stronger CRM (customer relationship management).」

「From November, the Ginza store launched a new initiative integrating physical stores and digital channels through its consolidated subsidiary ㈱MATSUYA GINZA.com. Through integration with the omnichannel platform “matsuyaginza.com,” which enables advance product reservations, speedy in-store pickup and the first duty-free purchasing function among Japanese department stores, the company worked not only to improve convenience for overseas visitors to Japan but also to acquire new domestic customers and register them in its customer ID system.」

「In July, on every floor of the Ginza store, we presented carefully selected “Ginza souvenirs” for the many customers visiting Ginza. In addition to limited-edition products designed to capture demand from international visitors to Japan and a range of traditional crafts, the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」

「In March, on every floor of the Ginza store, we held “MATSUYA SAKURA WEEK” in conjunction with “Tokyo Creative Salon 2024,” one of Japan’s largest fashion and design festivals. In addition to proposing a range of lifestyle products developed around the theme of cherry blossoms (SAKURA), the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」

「We held “BEAUTIFUL MIND: Every Day, Something Good for Me and Someone Else” on all floors of the Ginza store in both spring and autumn. The products and events focused on sustainable living attracted considerable attention in autumn as an initiative to consider the future of local communities and society as well as a sustainable society from Ginza. The autumn program was coordinated with Kochi Prefecture, which has Japan’s highest forest coverage, in line with the Forestry Agency’s “Wood Use Promotion Month,” and encouraged people to engage with nature through wood and plants.」

「In November, we held “British Fair 2023.” The product offerings, including food and household goods that add quality to everyday life in Britain, together with various events, fully demonstrated the appeal of physical stores and attracted considerable attention.」

「In July, we held “Feel Hawaii In Ginza” throughout the store. As in the previous year, we proposed various products and held events that enabled customers to experience the Hawaiian lifestyle, attracting considerable attention.」

「In March, on every floor of the Ginza store, we held “MATSUYA SAKURA WEEK” in conjunction with “Tokyo Creative Salon 2023,” one of Japan’s largest fashion and design festivals. In addition to proposing a range of lifestyle products developed around the theme of cherry blossoms (SAKURA), the initiative further deepened bonds with customers through numerous department-store-style events and made a significant contribution to expanding and deepening our customer base.」

「In addition to the record weakness of the yen, overseas travel for tourism remained difficult. Against this backdrop, we held a “British Fair” in November. The product offerings, including food and household goods that add quality to everyday life in Britain, together with various events, fully demonstrated the appeal of physical stores and attracted considerable attention.」

「In addition to the record weakness of the yen, overseas travel for tourism remained difficult. Against this backdrop, we held “2022 Feel Hawaii in Ginza” in July. The product offerings and events that enabled customers to experience the full appeal of Hawaii while remaining in Ginza fully demonstrated the appeal of physical stores and attracted considerable attention.」

「At the Ginza store, the core department store business advanced the integration of physical stores and digital channels through various proactive sales initiatives, including strengthening information dissemination via social media and developing e-commerce sites beginning with “Matsuya Beauty Online,” which sells cosmetics, while focusing on customer-oriented responses unique to a department store amid restrictions on operations caused by the spread of COVID-19.」

「At our events, we held the “Ginza Handmade Market” and other distinctive, topical initiatives while thoroughly implementing measures to prevent the spread of COVID-19, working to increase sales.」

「We will use digital technology both online and in stores to strengthen communications with customers. We will also use digital technology to improve communication among employees and increase operational efficiency.」

「We will use digital technology both online and in stores to strengthen communications with customers. We will also use digital technology to improve communication among employees and increase operational efficiency.」

「During temporary closures resulting from the government’s declaration of a state of emergency and extensions of its effective period, we focused on customer-oriented responses unique to a department store, such as beginning to accept telephone orders for fresh foods and cosmetics in anticipation of customers’ desire to avoid nonessential outings. In the external sales division, we also advanced new initiatives to improve convenience by using catalogs and television shopping. After reopening, we focused on strengthening one-to-one communications by launching social-media information services and online customer service in each sales area.」

「At our events, we held “Like It? A New Lifestyle,” proposing various products for enjoying a richer life that had changed significantly during the COVID-19 pandemic. Through distinctive and topical initiatives, we worked to attract more visitors and increase sales.」

「We will use digital technology both online and in stores to strengthen communications with customers. We will also use digital technology to improve communication among employees and increase operational efficiency.」

「As part of the 150th-anniversary celebrations, we held the “150th Anniversary of Our Founding GINZA ANNIVERSARY Matsuya Culture Festival” over 3 days spanning 3 November, the anniversary of the company’s founding. In appreciation of customers’ continued patronage, we offered various Matsuya-style events and limited-edition products, working to increase sales and encourage store visits.」

「At the November “150th Anniversary of Our Founding GINZA ANNIVERSARY Matsuya Culture Festival,” we held various events and offered limited-edition products as a gesture of appreciation for customers’ continued patronage, working to increase sales and encourage store visits.」

「At the July “Feel Hawaii in Ginza,” we sought to differentiate the store from competitors and increase sales and customer visits by holding events and offering products that enabled customers to experience the Hawaiian lifestyle in Ginza.」

「We will use digital technology both online and in stores to strengthen communications with customers. We will also use digital technology to improve communication among employees and increase operational efficiency.」

「At the July “Feel Hawaii In Ginza,” we sought to differentiate the store from competitors and increase sales and customer visits by holding events and offering products that enabled customers to experience the Hawaiian lifestyle in Ginza.」

「By strengthening customer initiatives to increase the number of “Matsuya fans” and deepen relationships with them, we will work to enhance corporate value while responding promptly to a rapidly changing environment.」

「At the September “Ginza Handmade Market,” we held workshops and events in collaboration with creators and craftspeople who have large followings on social media, seeking to differentiate the store from competitors and increase sales and customer visits.」

「We believe that enhancing the brand value of “Matsuya Ginza” will lead to acquiring “Matsuya fans,” and that deepening engagement with “Matsuya fans” through stronger ties and shared affinity will lead to higher earnings. We will therefore work to strengthen customer communications.」

「By strengthening customer initiatives to increase the number of “Matsuya fans” and deepen relationships with them, we will work to enhance corporate value while responding promptly to a rapidly changing environment.」

「We believe that enhancing the brand value of “Matsuya Ginza” will lead to acquiring “Matsuya fans,” and that deepening engagement with “Matsuya fans” through stronger ties and shared affinity will lead to higher earnings. We will therefore work to strengthen customer communications.」

「We believe that enhancing the brand value of “Matsuya Ginza” will lead to acquiring “Matsuya fans,” and that deepening engagement with “Matsuya fans” through stronger ties and shared affinity will lead to higher earnings. We will therefore work to strengthen customer communications.」

「We believe that enhancing the brand value of “Matsuya Ginza” will lead to acquiring “Matsuya fans,” and that deepening engagement with “Matsuya fans” through stronger ties and shared affinity will lead to higher earnings. We will therefore work to strengthen customer communications.」