Promoting Repeat Sales by Increasing and Retaining Customers
First written in FY2016. 17 of 37 entries say "Restated". Latest entry: 2026-10-15.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Coexistence of repeat-sales growth and new-customer acquisition challengesAnnual report
「As a company-wide effort, we will work to acquire new customers while implementing various measures to retain existing customers.」
The company continues its policy of customer acquisition and retention. For the full year, repeat sales increased for both men and women, while women's new sales declined. - FY2026-H1AdvancedAnnual report
「Men's sales amounted to ¥11,570 million, up 0.8% year on year, as both new and repeat sales increased following the implementation of effective advertising for new sales and customer retention measures and other initiatives for repeat sales. Women's sales amounted to ¥6,526 million, up 3.4%, as repeat sales increased year on year by capturing replacement demand for pin-free wigs, although new sales declined slightly.」
Both new and repeat sales increased in the men's segment, and repeat sales also increased in the women's segment. Women's new sales declined slightly, so the results of customer base expansion and retention differed between divisions and between new and repeat sales. - FY2025Men's sales increased while new customer acquisition remained challenging in the women's segmentAnnual report
「Men's sales amounted to ¥23,167 million, up 1.5% year on year, as new sales benefited from effective advertising and repeat sales benefited from customer retention measures and other initiatives. Women's sales amounted to ¥12,570 million, down 1.7%, as repeat sales increased year on year due to an increase in visiting customers and other factors, while new sales declined because of difficulties acquiring new customers.」
Men's sales increased as a result of measures targeting both new and repeat sales, while women's repeat sales increased but new customer acquisition remained challenging, producing divergent results between the divisions. - FY2025-H1Repeat sales remained flat or increased, while customer acquisition remained challengingAnnual report
「Men's sales amounted to ¥11,480 million, down slightly by 0.1% year on year. Although repeat sales remained flat year on year despite the implementation of customer retention measures and other initiatives, new sales were affected by difficulties acquiring new customers in the first quarter. Women's sales amounted to ¥6,314 million, down 4.5%, as repeat sales increased year on year due to an increase in visiting customers and other factors, but new sales fell amid similar difficulties in acquiring new customers.」
The company continued customer retention measures and efforts to increase visiting customers. Repeat sales were flat in the men's segment and increased in the women's segment, while both divisions struggled to acquire new customers. - FY2024-Q3RestatedAnnual report
「Men's sales amounted to ¥17,222 million, down 1.7% year on year, as repeat sales remained almost unchanged year on year after the implementation of customer retention measures and other initiatives, but new sales fell. Women's sales amounted to ¥9,606 million, down 2.7%, as repeat sales increased year on year due to an increase in visiting customers and other factors, but new sales fell.」
The company continues its policy of promoting repeat sales through customer retention measures and increasing the number of visiting customers. Repeat sales were almost unchanged in the men's segment and increased in the women's segment, while new sales declined in both. - FY2024-Q2RestatedAnnual report
「Men's sales amounted to ¥11,494 million, down 0.5% year on year, as repeat sales increased year on year following the implementation of customer retention measures and other initiatives, but new sales fell. Women's sales amounted to ¥6,613 million, down 2.0%, as repeat sales increased year on year due to an increase in visiting customers and other factors, but new sales fell.」
Although repeat sales increased in both the men's and women's segments, new sales declined. The company continues its policy of promoting repeat sales through customer retention measures and increasing the number of visiting customers. - FY2024-Q1RestatedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥5,466 million, up 1.3% year on year.」
The company continues to sell new products and promote customer retention measures. Although men's sales increased, multiple factors were cited, so this is not treated as progress attributable solely to customer retention measures. - FY2023-Q3RestatedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥17,519 million, up 3.3% year on year.」
The company continues to promote customer retention measures. Although men's sales increased, sales of new products and other factors were also cited, so this is not treated as progress attributable solely to customer retention measures. - FY2023-Q1RestatedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥5,394 million, up 1.5% year on year.」
The company continues to promote customer retention measures. Although men's sales increased, sales of new products and other factors were also cited, so this is not treated as progress attributable solely to customer retention measures. - FY2022-Q2RestatedAnnual report
「For men's sales, the company continued selling new products and promoting customer retention initiatives. In addition, the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year was resolved. As a result, sales were ¥11,078 million, up 26.7% year on year.」
The company continues to promote customer retention measures. Although men's sales increased, the recovery from the impact of the decline caused by the suspension of a production plant in the same period of the previous year was also cited as a factor. - FY2022-Q1RestatedAnnual report
「For men's sales, the company continued selling new products and promoting customer retention initiatives. In addition, the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year was resolved. As a result, sales were ¥5,313 million, up 62.7% year on year.」
The company continues to report the promotion of customer retention measures. Although men's sales increased, the recovery from the impact of the decline caused by the suspension of a production plant in the same period of the previous year was also cited as a factor, so this is not treated as progress attributable solely to customer retention measures. - FY2021RestatedAnnual report
「In the made-to-measure wig business, comprising the men's and women's divisions, we will pursue stable growth by focusing on improving customer satisfaction and increasing the number of “true Art Nature fans,” while implementing measures to retain customers.」
The company continues to target stable growth through customer satisfaction, growth in the number of “true fans” and customer retention. - FY2020AdvancedAnnual report
「Men's sales amounted to ¥22,369 million, up 1.3% year on year, as new and repeat sales both increased following the successful sales performance of new products, after the implementation of various measures including effective advertising, customer retention initiatives targeting all age groups, and improved retention of new customers through closer coordination among sales staff. Women's sales amounted to ¥11,737 million, up 1.7%, as new sales increased following the implementation of various measures including effective advertising, continued efficient and effective exhibition fitting events, and the development of a structure that enables long-term, ongoing relationships with customers.」
New and repeat sales both increased in the men's segment, while new sales increased in the women's segment. The full-year results reflected the effects of measures to retain customers and build ongoing customer relationships. - FY2020-Q3AdvancedAnnual report
「Men's sales amounted to ¥16,449 million, up 1.8% year on year, as new and repeat sales both increased following the successful sales performance of new products, after the implementation of various measures including effective advertising, customer retention initiatives targeting all age groups, and improved retention of new customers through closer coordination among sales staff. Women's sales amounted to ¥8,825 million, up 6.0%, as new and repeat sales both increased following the successful sales performance of new products, after the implementation of various measures including effective advertising, continued efficient and effective exhibition fitting events, and the development of a structure that enables long-term, ongoing relationships with customers.」
Both new and repeat sales increased in the men's and women's segments, and the results of customer retention measures were reported. - FY2020-Q2AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥11,576 million, up 9.0% year on year.」
The company sought to improve the retention rate of new customers through customer retention measures and closer coordination among sales staff, and both new and repeat sales increased. - FY2020-Q1AdvancedAnnual report
「For men's sales, the company implemented measures including customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. As a result, both new and repeat sales increased, bringing sales to ¥4,856 million, up 2.2% year on year.」
Both new and repeat sales increased as a result of customer retention measures and closer coordination among sales staff. - FY2019AdvancedAnnual report
「We will promote repeat sales by increasing the number of customers and improving customer retention through higher customer satisfaction.」
The company continues to target repeat sales through customer acquisition and retention, and reported increases in repeat sales in both the men's and women's segments for the period. - FY2019-Q3AdvancedAnnual report
「For men's sales, the company strengthened its sales platform through measures including promoting customer retention by reinforcing its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, both new and repeat sales increased, bringing sales to ¥16,152 million, up 2.4% year on year.」
Both new and repeat sales increased under measures to retain customers through a strengthened customer account-management system and stronger staff capabilities. - FY2019-Q2RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, sales were ¥10,616 million, up 2.9% year on year.」
The company continues measures to retain customers and improve satisfaction by strengthening its customer account-management system and sales staff capabilities. - FY2019-Q1RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, sales were ¥4,752 million, up 4.4% year on year.」
The company continues to implement measures to retain customers and improve satisfaction by strengthening its customer account-management system and sales staff capabilities. - FY2018RestatedAnnual report
「In the men's and women's divisions, we will pursue stable growth by focusing on improving customer satisfaction and increasing the number of “true Art Nature fans,” while implementing measures to retain customers.」
The company reaffirmed its policy of pursuing stable growth by increasing the number of fans through higher customer satisfaction and retaining customers. - FY2018-Q3RestatedAnnual report
「Sales to women amounted to ¥8,396 million, down 3.5% year on year, despite initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
In addition to exhibition fitting events and strengthening staff capabilities, the company continues to build long-term, ongoing customer relationships. - FY2018-Q2RestatedAnnual report
「Sales to women amounted to ¥5,712 million, down 0.7% year on year, despite initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
In addition to exhibition fitting events and strengthening staff capabilities, the company continues to build long-term, ongoing customer relationships. - FY2018-Q1RestatedAnnual report
「Sales to women amounted to ¥2,846 million, up 0.3% year on year, following initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers.」
The company explicitly identified building a structure that fosters long-term, ongoing relationships with customers as a measure to retain customers and strengthen relationships. - FY2017-Q3RestatedAnnual report
「The company implemented various measures, including launching new products, promoting customer retention by enhancing sales staff's technical skills, customer service skills and product proposal capabilities, and strengthening the sales structure of Julia Ouje, which sells ready-made products for women.」
The company continues to pursue customer retention through new product launches, stronger staff capabilities and a strengthened sales structure for Julia Ouje. - FY2017-Q2RestatedAnnual report
「The company implemented various measures, including launching new products, promoting customer retention by enhancing sales staff's technical skills, customer service skills and product proposal capabilities, and strengthening the sales structure of Julia Ouje, which sells ready-made products for women.」
The company continues to pursue customer retention through new product launches, stronger sales staff capabilities and a strengthened sales structure for Julia Ouje. - FY2017-Q1RestatedAnnual report
「The company implemented various measures, including promoting customer retention by strengthening its customer account-management system and improving customer satisfaction by enhancing sales staff's technical skills, customer service skills and product proposal capabilities.」
The company continues to pursue customer retention by strengthening its customer account-management system and customer service and product proposal capabilities. - FY2016First statedAnnual report
「For medium- to long-term growth, the company will focus on increasing its customer base while seeking to promote repeat sales by improving customer satisfaction and increasing customer retention.」
The company positions expanding its customer base and improving customer satisfaction and retention as means of achieving medium- to long-term growth.